World of Google The Empire Strikes Gold?
Percentage of US Searches Among Leading Search Engine Providers Domain Mar 2007 Feb 2007 Mar 2006 www.google.com 64.13% 63...
World of Google: :  2008 Stats <ul><li>Largest media company  </li></ul><ul><li>10 years old </li></ul><ul><li>31% profit ...
World of Google :  The Competition? <ul><ul><ul><ul><ul><li>SCIRUS </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>I...
World of   Google :  Search Tools <ul><ul><li>Images </li></ul></ul><ul><ul><li>Scholar/Web Search </li></ul></ul><ul><ul>...
World of Google  : Communication & Web 2.0 <ul><ul><li>Mobile Links </li></ul></ul><ul><ul><li>Docs & Spreadsheets </li></...
World of Google:  Top 10 Subdomains <ul><ul><ul><ul><li>www.google.com Search 126,269,8042 </li></ul></ul></ul></ul><ul><u...
World of Google:  Ubiquity Rules? <ul><li>Global brand recognition </li></ul><ul><li>Market leader </li></ul><ul><li>Perce...
 
World of Google <ul><li>iGoogle </li></ul>
World of Google  Google Scholar: Research to Go ? <ul><li>Includes open access journals e.g BioMed Central </li></ul><ul><...
World of Google:   Google Scholar: Caveat Scriptor? <ul><li>Not indexed by people, no authority control / peer review </li...
World of Google :  Commercial Databases <ul><li>Google Scholar   V. </li></ul><ul><li>Advanced Search </li></ul><ul><li>Fu...
World of Google:  Invisible Web <ul><li>Not indexing hidden web URLS e.g. OAIster </li></ul><ul><li>Not indexing all of th...
World of Google :     Future Shock / Future Proofing? <ul><li>Web 3.0?  </li></ul><ul><li>Competition: Uneasy lies the hea...
World of Google:  Intelligent Use <ul><ul><ul><li>Critical thinking  </li></ul></ul></ul><ul><ul><ul><li>Balance </li></ul...
Bibliography <ul><li>Brabazon, T. (2008 )  The Revolution Will Not be Downloaded.  Chandos: Oxford. </li></ul><ul><li>Brab...
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Google: Research to Go?

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Slides by Julie de Foubert. Dublin Institute of Technology. For Learning & Teaching Showcase Workshop, January 2009

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Google: Research to Go?

  1. 1. World of Google The Empire Strikes Gold?
  2. 2. Percentage of US Searches Among Leading Search Engine Providers Domain Mar 2007 Feb 2007 Mar 2006 www.google.com 64.13% 63.90% 58.33% search.yahoo.com 21.26% 21.47% 22.30% search.msn.com 9.15%* 9.30%* 13.09% www.ask.com 3.48% 3.52% 3.99% (Source: Hitwise)
  3. 3. World of Google: : 2008 Stats <ul><li>Largest media company </li></ul><ul><li>10 years old </li></ul><ul><li>31% profit gains over 2007 </li></ul><ul><li>4.04 billion net revenues </li></ul><ul><li>20,123 employees </li></ul><ul><li>80% of UK searches </li></ul><ul><li>65% of US searches </li></ul><ul><li>400 million people a month </li></ul><ul><li>15% growth forecast </li></ul><ul><li>Monopoly & Microsoft </li></ul>
  4. 4. World of Google : The Competition? <ul><ul><ul><ul><ul><li>SCIRUS </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Infomine </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Ask </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Yahoo </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>MSN </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Altavista </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Silobreaker </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>SearchMash </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Webbrain </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Zapmeta </li></ul></ul></ul></ul></ul><ul><ul><li>OAIster </li></ul></ul><ul><ul><li>Dogpile </li></ul></ul><ul><ul><li>Cuil </li></ul></ul><ul><ul><li>Factbites </li></ul></ul><ul><ul><li>RedZee </li></ul></ul><ul><ul><li>Collarity </li></ul></ul><ul><ul><li>Mooler </li></ul></ul><ul><ul><li>AlltheWeb </li></ul></ul><ul><ul><li>Turbo 10 </li></ul></ul><ul><ul><li>Complete Planet </li></ul></ul><ul><ul><li>Live Search </li></ul></ul><ul><ul><li>etc. </li></ul></ul>
  5. 5. World of Google : Search Tools <ul><ul><li>Images </li></ul></ul><ul><ul><li>Scholar/Web Search </li></ul></ul><ul><ul><li>Directory </li></ul></ul><ul><ul><li>Chrome </li></ul></ul><ul><ul><li>Desktop Search </li></ul></ul><ul><ul><li>Google Books </li></ul></ul><ul><ul><li>GDrive </li></ul></ul><ul><li>Google Catalogs </li></ul><ul><li>Google Local </li></ul><ul><li>Blog Search </li></ul><ul><li>News & Archive </li></ul><ul><li>Google Reader </li></ul><ul><li>Google Energy </li></ul><ul><li>Google Maps </li></ul><ul><li>Google Earth </li></ul><ul><li>Google Labs </li></ul><ul><li>Google Adwords </li></ul><ul><li>Google Finance </li></ul>
  6. 6. World of Google : Communication & Web 2.0 <ul><ul><li>Mobile Links </li></ul></ul><ul><ul><li>Docs & Spreadsheets </li></ul></ul><ul><ul><li>Groups </li></ul></ul><ul><ul><li>Apps & Analytics </li></ul></ul><ul><ul><li>Translate </li></ul></ul><ul><li>Picasa </li></ul><ul><li>Gmail </li></ul><ul><li>YouTube </li></ul><ul><li>Google Alerts / RSS </li></ul><ul><li>Google Sites </li></ul><ul><li>Froogle </li></ul><ul><li>Google TV </li></ul><ul><li>T-Mobile G1 </li></ul><ul><li>IGoogle </li></ul>
  7. 7. World of Google: Top 10 Subdomains <ul><ul><ul><ul><li>www.google.com Search 126,269,8042 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>images.google.com Images 43,023,2403 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>maps.google.com Maps 36,914,6804 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>mail.google.com Gmail 24,895,3545 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>news.google.com News 13,356,7586 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>video.google.com Video 10,204,5877 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>books.google.com Books 7,927,7488 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>clients1.google.com   Clients 6,706,0519 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>picasaweb.google.com Picasa 298,61610 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>groups.google.com Groups 4,635,581 </li></ul></ul></ul></ul><ul><li>(Users for Nov 08) </li></ul><ul><li>r (Source: Compete ) </li></ul>
  8. 8. World of Google: Ubiquity Rules? <ul><li>Global brand recognition </li></ul><ul><li>Market leader </li></ul><ul><li>Perceived ease of use </li></ul><ul><li>Fast </li></ul><ul><li>Efficient </li></ul><ul><li>Asynchronous </li></ul><ul><li>Currency </li></ul><ul><li>Free text searching </li></ul><ul><li>Simplicity </li></ul><ul><li>Instant gratification </li></ul><ul><li>Improve your ranking </li></ul><ul><li>Synchs with multiple intelligences (Gardner) </li></ul><ul><li>Complements learning styles (Honey & Mumford ) </li></ul><ul><li>Multilingual </li></ul><ul><li>Less popups / spam </li></ul><ul><li>Researcher Potential </li></ul><ul><li>Free subdomains </li></ul><ul><li>Precludes expertise </li></ul><ul><li>Cross generational </li></ul>
  9. 10. World of Google <ul><li>iGoogle </li></ul>
  10. 11. World of Google Google Scholar: Research to Go ? <ul><li>Includes open access journals e.g BioMed Central </li></ul><ul><li>Scans PubMED </li></ul><ul><li>Includes content from scholarly publishers e.g. Blackwell, IEEE, Nature, Springer and Wiley. </li></ul><ul><li>Links to material in IRs and new digitisation e.g. JISC Common Information Environment </li></ul><ul><li>Links to Ingenta & OCLC WorldCat </li></ul><ul><li>Libraries can use linking providers to link to their subscribed full text Google Scholar / </li></ul><ul><li>16 th most used Google subdomain </li></ul>
  11. 12. World of Google: Google Scholar: Caveat Scriptor? <ul><li>Not indexed by people, no authority control / peer review </li></ul><ul><li>May give different results on and off-campus. </li></ul><ul><li>Lacks thesaurus & complex limiting features </li></ul><ul><li>Older articles often come up first / ranking issues </li></ul><ul><li>Coverage of publishers’ doesn’t match publisher site. </li></ul><ul><li>‘ Cited by’ has limitations </li></ul><ul><li>Full-text frustrations </li></ul>
  12. 13. World of Google : Commercial Databases <ul><li>Google Scholar V. </li></ul><ul><li>Advanced Search </li></ul><ul><li>Full Text Linkers </li></ul><ul><li>References </li></ul><ul><li>Cited By function </li></ul><ul><li>Import into Endnote </li></ul><ul><li>Multilingual </li></ul><ul><li>Results don’t match WoS </li></ul><ul><li>Strategic Students </li></ul><ul><li>ISI Web of Science </li></ul><ul><li>Advanced Search </li></ul><ul><li>Full Text Linkers </li></ul><ul><li>References </li></ul><ul><li>Cited By Function </li></ul><ul><li>Endnote / EndnoteWeb Direct Imports </li></ul><ul><li>Refine Search Limiters </li></ul><ul><li>Field Tags </li></ul><ul><li>Cited Reference Searching </li></ul><ul><li>The Analyze Tool / Impact Factors </li></ul><ul><li>Researcher ID / professional networking links </li></ul><ul><li>E-tutorials </li></ul><ul><li>Personalisation </li></ul><ul><li>Coverage </li></ul><ul><li>Search History/ Saved Searches </li></ul><ul><li>Alerts </li></ul><ul><li>Controlled Vocab </li></ul>
  13. 14. World of Google: Invisible Web <ul><li>Not indexing hidden web URLS e.g. OAIster </li></ul><ul><li>Not indexing all of the web </li></ul><ul><li>Open Access </li></ul><ul><li>Preservation </li></ul>
  14. 15. World of Google : Future Shock / Future Proofing? <ul><li>Web 3.0? </li></ul><ul><li>Competition: Uneasy lies the head that wears the crown? </li></ul><ul><li>Credit crunch concerns : growth forecasts too high? </li></ul><ul><li>Interim meta-search facility? </li></ul>
  15. 16. World of Google: Intelligent Use <ul><ul><ul><li>Critical thinking </li></ul></ul></ul><ul><ul><ul><li>Balance </li></ul></ul></ul><ul><ul><ul><li>Awareness </li></ul></ul></ul><ul><ul><ul><li>Evaluation </li></ul></ul></ul><ul><ul><ul><li>Information skills </li></ul></ul></ul><ul><ul><ul><li>Exploit </li></ul></ul></ul>
  16. 17. Bibliography <ul><li>Brabazon, T. (2008 ) The Revolution Will Not be Downloaded. Chandos: Oxford. </li></ul><ul><li>Brabazon, T. (2007) The University of Google: Education in the (post) information age . Ashgate: Burlington, VT. </li></ul><ul><li>Bradley, P. (2007) How to use Web 2.0 in your Library. London: Facet </li></ul><ul><li>Carr, N. (2008) ‘Is Google making us stupid?’ Atlantic July/August [online] http://www.theatlantic.com/doc/200807/google </li></ul><ul><li>CIBER (2008) Information Behaviour of the Researcher of the Future . BL & JISC [online] http://www.bl.uk/news/2008/pressrelease20080116 </li></ul><ul><li>Google Is Making you Dumber (2008): Business Week [ o nline] http://www.businessweek.com/debateroom/archives/2007/05/google_is_makin.html </li></ul><ul><li>Graham, L. & Panagiotis, T.M. (2003) ‘Of course it’s true I saw It on the internet: critical thinking in the internet era’. Communications of the ACM vol 46. (5) pp.71-75. </li></ul><ul><li>Grimmelman, J. (2008) The Google Dilemma . [online] http://james.grimmelmann.net/publications </li></ul><ul><li>Hagedorn, K . (2008) ‘Google still not indexing hidden web.’ DLIB Magazine. July/August. [online] http://dlib.org/dlib/july08/hagedorn/07hagedorn.html . </li></ul>
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