Google: Research to Go?
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Google: Research to Go?

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Slides by Julie de Foubert. Dublin Institute of Technology. For Learning & Teaching Showcase Workshop, January 2009

Slides by Julie de Foubert. Dublin Institute of Technology. For Learning & Teaching Showcase Workshop, January 2009

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Google: Research to Go? Presentation Transcript

  • 1. World of Google The Empire Strikes Gold?
  • 2. Percentage of US Searches Among Leading Search Engine Providers Domain Mar 2007 Feb 2007 Mar 2006 www.google.com 64.13% 63.90% 58.33% search.yahoo.com 21.26% 21.47% 22.30% search.msn.com 9.15%* 9.30%* 13.09% www.ask.com 3.48% 3.52% 3.99% (Source: Hitwise)
  • 3. World of Google: : 2008 Stats
    • Largest media company
    • 10 years old
    • 31% profit gains over 2007
    • 4.04 billion net revenues
    • 20,123 employees
    • 80% of UK searches
    • 65% of US searches
    • 400 million people a month
    • 15% growth forecast
    • Monopoly & Microsoft
  • 4. World of Google : The Competition?
            • SCIRUS
            • Infomine
            • Ask
            • Yahoo
            • MSN
            • Altavista
            • Silobreaker
            • SearchMash
            • Webbrain
            • Zapmeta
      • OAIster
      • Dogpile
      • Cuil
      • Factbites
      • RedZee
      • Collarity
      • Mooler
      • AlltheWeb
      • Turbo 10
      • Complete Planet
      • Live Search
      • etc.
  • 5. World of Google : Search Tools
      • Images
      • Scholar/Web Search
      • Directory
      • Chrome
      • Desktop Search
      • Google Books
      • GDrive
    • Google Catalogs
    • Google Local
    • Blog Search
    • News & Archive
    • Google Reader
    • Google Energy
    • Google Maps
    • Google Earth
    • Google Labs
    • Google Adwords
    • Google Finance
  • 6. World of Google : Communication & Web 2.0
      • Mobile Links
      • Docs & Spreadsheets
      • Groups
      • Apps & Analytics
      • Translate
    • Picasa
    • Gmail
    • YouTube
    • Google Alerts / RSS
    • Google Sites
    • Froogle
    • Google TV
    • T-Mobile G1
    • IGoogle
  • 7. World of Google: Top 10 Subdomains
          • www.google.com Search 126,269,8042
          • images.google.com Images 43,023,2403
          • maps.google.com Maps 36,914,6804
          • mail.google.com Gmail 24,895,3545
          • news.google.com News 13,356,7586
          • video.google.com Video 10,204,5877
          • books.google.com Books 7,927,7488
          • clients1.google.com   Clients 6,706,0519
          • picasaweb.google.com Picasa 298,61610
          • groups.google.com Groups 4,635,581
    • (Users for Nov 08)
    • r (Source: Compete )
  • 8. World of Google: Ubiquity Rules?
    • Global brand recognition
    • Market leader
    • Perceived ease of use
    • Fast
    • Efficient
    • Asynchronous
    • Currency
    • Free text searching
    • Simplicity
    • Instant gratification
    • Improve your ranking
    • Synchs with multiple intelligences (Gardner)
    • Complements learning styles (Honey & Mumford )
    • Multilingual
    • Less popups / spam
    • Researcher Potential
    • Free subdomains
    • Precludes expertise
    • Cross generational
  • 9.  
  • 10. World of Google
    • iGoogle
  • 11. World of Google Google Scholar: Research to Go ?
    • Includes open access journals e.g BioMed Central
    • Scans PubMED
    • Includes content from scholarly publishers e.g. Blackwell, IEEE, Nature, Springer and Wiley.
    • Links to material in IRs and new digitisation e.g. JISC Common Information Environment
    • Links to Ingenta & OCLC WorldCat
    • Libraries can use linking providers to link to their subscribed full text Google Scholar /
    • 16 th most used Google subdomain
  • 12. World of Google: Google Scholar: Caveat Scriptor?
    • Not indexed by people, no authority control / peer review
    • May give different results on and off-campus.
    • Lacks thesaurus & complex limiting features
    • Older articles often come up first / ranking issues
    • Coverage of publishers’ doesn’t match publisher site.
    • ‘ Cited by’ has limitations
    • Full-text frustrations
  • 13. World of Google : Commercial Databases
    • Google Scholar V.
    • Advanced Search
    • Full Text Linkers
    • References
    • Cited By function
    • Import into Endnote
    • Multilingual
    • Results don’t match WoS
    • Strategic Students
    • ISI Web of Science
    • Advanced Search
    • Full Text Linkers
    • References
    • Cited By Function
    • Endnote / EndnoteWeb Direct Imports
    • Refine Search Limiters
    • Field Tags
    • Cited Reference Searching
    • The Analyze Tool / Impact Factors
    • Researcher ID / professional networking links
    • E-tutorials
    • Personalisation
    • Coverage
    • Search History/ Saved Searches
    • Alerts
    • Controlled Vocab
  • 14. World of Google: Invisible Web
    • Not indexing hidden web URLS e.g. OAIster
    • Not indexing all of the web
    • Open Access
    • Preservation
  • 15. World of Google : Future Shock / Future Proofing?
    • Web 3.0?
    • Competition: Uneasy lies the head that wears the crown?
    • Credit crunch concerns : growth forecasts too high?
    • Interim meta-search facility?
  • 16. World of Google: Intelligent Use
        • Critical thinking
        • Balance
        • Awareness
        • Evaluation
        • Information skills
        • Exploit
  • 17. Bibliography
    • Brabazon, T. (2008 ) The Revolution Will Not be Downloaded. Chandos: Oxford.
    • Brabazon, T. (2007) The University of Google: Education in the (post) information age . Ashgate: Burlington, VT.
    • Bradley, P. (2007) How to use Web 2.0 in your Library. London: Facet
    • Carr, N. (2008) ‘Is Google making us stupid?’ Atlantic July/August [online] http://www.theatlantic.com/doc/200807/google
    • CIBER (2008) Information Behaviour of the Researcher of the Future . BL & JISC [online] http://www.bl.uk/news/2008/pressrelease20080116
    • Google Is Making you Dumber (2008): Business Week [ o nline] http://www.businessweek.com/debateroom/archives/2007/05/google_is_makin.html
    • Graham, L. & Panagiotis, T.M. (2003) ‘Of course it’s true I saw It on the internet: critical thinking in the internet era’. Communications of the ACM vol 46. (5) pp.71-75.
    • Grimmelman, J. (2008) The Google Dilemma . [online] http://james.grimmelmann.net/publications
    • Hagedorn, K . (2008) ‘Google still not indexing hidden web.’ DLIB Magazine. July/August. [online] http://dlib.org/dlib/july08/hagedorn/07hagedorn.html .