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Google: Research to Go?
Google: Research to Go?
Google: Research to Go?
Google: Research to Go?
Google: Research to Go?
Google: Research to Go?
Google: Research to Go?
Google: Research to Go?
Google: Research to Go?
Google: Research to Go?
Google: Research to Go?
Google: Research to Go?
Google: Research to Go?
Google: Research to Go?
Google: Research to Go?
Google: Research to Go?
Google: Research to Go?
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Google: Research to Go?

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Slides by Julie de Foubert. Dublin Institute of Technology. For Learning & Teaching Showcase Workshop, January 2009

Slides by Julie de Foubert. Dublin Institute of Technology. For Learning & Teaching Showcase Workshop, January 2009

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  • 1. World of Google The Empire Strikes Gold?
  • 2. Percentage of US Searches Among Leading Search Engine Providers Domain Mar 2007 Feb 2007 Mar 2006 www.google.com 64.13% 63.90% 58.33% search.yahoo.com 21.26% 21.47% 22.30% search.msn.com 9.15%* 9.30%* 13.09% www.ask.com 3.48% 3.52% 3.99% (Source: Hitwise)
  • 3. World of Google: : 2008 Stats <ul><li>Largest media company </li></ul><ul><li>10 years old </li></ul><ul><li>31% profit gains over 2007 </li></ul><ul><li>4.04 billion net revenues </li></ul><ul><li>20,123 employees </li></ul><ul><li>80% of UK searches </li></ul><ul><li>65% of US searches </li></ul><ul><li>400 million people a month </li></ul><ul><li>15% growth forecast </li></ul><ul><li>Monopoly & Microsoft </li></ul>
  • 4. World of Google : The Competition? <ul><ul><ul><ul><ul><li>SCIRUS </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Infomine </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Ask </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Yahoo </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>MSN </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Altavista </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Silobreaker </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>SearchMash </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Webbrain </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Zapmeta </li></ul></ul></ul></ul></ul><ul><ul><li>OAIster </li></ul></ul><ul><ul><li>Dogpile </li></ul></ul><ul><ul><li>Cuil </li></ul></ul><ul><ul><li>Factbites </li></ul></ul><ul><ul><li>RedZee </li></ul></ul><ul><ul><li>Collarity </li></ul></ul><ul><ul><li>Mooler </li></ul></ul><ul><ul><li>AlltheWeb </li></ul></ul><ul><ul><li>Turbo 10 </li></ul></ul><ul><ul><li>Complete Planet </li></ul></ul><ul><ul><li>Live Search </li></ul></ul><ul><ul><li>etc. </li></ul></ul>
  • 5. World of Google : Search Tools <ul><ul><li>Images </li></ul></ul><ul><ul><li>Scholar/Web Search </li></ul></ul><ul><ul><li>Directory </li></ul></ul><ul><ul><li>Chrome </li></ul></ul><ul><ul><li>Desktop Search </li></ul></ul><ul><ul><li>Google Books </li></ul></ul><ul><ul><li>GDrive </li></ul></ul><ul><li>Google Catalogs </li></ul><ul><li>Google Local </li></ul><ul><li>Blog Search </li></ul><ul><li>News & Archive </li></ul><ul><li>Google Reader </li></ul><ul><li>Google Energy </li></ul><ul><li>Google Maps </li></ul><ul><li>Google Earth </li></ul><ul><li>Google Labs </li></ul><ul><li>Google Adwords </li></ul><ul><li>Google Finance </li></ul>
  • 6. World of Google : Communication & Web 2.0 <ul><ul><li>Mobile Links </li></ul></ul><ul><ul><li>Docs & Spreadsheets </li></ul></ul><ul><ul><li>Groups </li></ul></ul><ul><ul><li>Apps & Analytics </li></ul></ul><ul><ul><li>Translate </li></ul></ul><ul><li>Picasa </li></ul><ul><li>Gmail </li></ul><ul><li>YouTube </li></ul><ul><li>Google Alerts / RSS </li></ul><ul><li>Google Sites </li></ul><ul><li>Froogle </li></ul><ul><li>Google TV </li></ul><ul><li>T-Mobile G1 </li></ul><ul><li>IGoogle </li></ul>
  • 7. World of Google: Top 10 Subdomains <ul><ul><ul><ul><li>www.google.com Search 126,269,8042 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>images.google.com Images 43,023,2403 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>maps.google.com Maps 36,914,6804 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>mail.google.com Gmail 24,895,3545 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>news.google.com News 13,356,7586 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>video.google.com Video 10,204,5877 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>books.google.com Books 7,927,7488 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>clients1.google.com   Clients 6,706,0519 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>picasaweb.google.com Picasa 298,61610 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>groups.google.com Groups 4,635,581 </li></ul></ul></ul></ul><ul><li>(Users for Nov 08) </li></ul><ul><li>r (Source: Compete ) </li></ul>
  • 8. World of Google: Ubiquity Rules? <ul><li>Global brand recognition </li></ul><ul><li>Market leader </li></ul><ul><li>Perceived ease of use </li></ul><ul><li>Fast </li></ul><ul><li>Efficient </li></ul><ul><li>Asynchronous </li></ul><ul><li>Currency </li></ul><ul><li>Free text searching </li></ul><ul><li>Simplicity </li></ul><ul><li>Instant gratification </li></ul><ul><li>Improve your ranking </li></ul><ul><li>Synchs with multiple intelligences (Gardner) </li></ul><ul><li>Complements learning styles (Honey & Mumford ) </li></ul><ul><li>Multilingual </li></ul><ul><li>Less popups / spam </li></ul><ul><li>Researcher Potential </li></ul><ul><li>Free subdomains </li></ul><ul><li>Precludes expertise </li></ul><ul><li>Cross generational </li></ul>
  • 9.  
  • 10. World of Google <ul><li>iGoogle </li></ul>
  • 11. World of Google Google Scholar: Research to Go ? <ul><li>Includes open access journals e.g BioMed Central </li></ul><ul><li>Scans PubMED </li></ul><ul><li>Includes content from scholarly publishers e.g. Blackwell, IEEE, Nature, Springer and Wiley. </li></ul><ul><li>Links to material in IRs and new digitisation e.g. JISC Common Information Environment </li></ul><ul><li>Links to Ingenta & OCLC WorldCat </li></ul><ul><li>Libraries can use linking providers to link to their subscribed full text Google Scholar / </li></ul><ul><li>16 th most used Google subdomain </li></ul>
  • 12. World of Google: Google Scholar: Caveat Scriptor? <ul><li>Not indexed by people, no authority control / peer review </li></ul><ul><li>May give different results on and off-campus. </li></ul><ul><li>Lacks thesaurus & complex limiting features </li></ul><ul><li>Older articles often come up first / ranking issues </li></ul><ul><li>Coverage of publishers’ doesn’t match publisher site. </li></ul><ul><li>‘ Cited by’ has limitations </li></ul><ul><li>Full-text frustrations </li></ul>
  • 13. World of Google : Commercial Databases <ul><li>Google Scholar V. </li></ul><ul><li>Advanced Search </li></ul><ul><li>Full Text Linkers </li></ul><ul><li>References </li></ul><ul><li>Cited By function </li></ul><ul><li>Import into Endnote </li></ul><ul><li>Multilingual </li></ul><ul><li>Results don’t match WoS </li></ul><ul><li>Strategic Students </li></ul><ul><li>ISI Web of Science </li></ul><ul><li>Advanced Search </li></ul><ul><li>Full Text Linkers </li></ul><ul><li>References </li></ul><ul><li>Cited By Function </li></ul><ul><li>Endnote / EndnoteWeb Direct Imports </li></ul><ul><li>Refine Search Limiters </li></ul><ul><li>Field Tags </li></ul><ul><li>Cited Reference Searching </li></ul><ul><li>The Analyze Tool / Impact Factors </li></ul><ul><li>Researcher ID / professional networking links </li></ul><ul><li>E-tutorials </li></ul><ul><li>Personalisation </li></ul><ul><li>Coverage </li></ul><ul><li>Search History/ Saved Searches </li></ul><ul><li>Alerts </li></ul><ul><li>Controlled Vocab </li></ul>
  • 14. World of Google: Invisible Web <ul><li>Not indexing hidden web URLS e.g. OAIster </li></ul><ul><li>Not indexing all of the web </li></ul><ul><li>Open Access </li></ul><ul><li>Preservation </li></ul>
  • 15. World of Google : Future Shock / Future Proofing? <ul><li>Web 3.0? </li></ul><ul><li>Competition: Uneasy lies the head that wears the crown? </li></ul><ul><li>Credit crunch concerns : growth forecasts too high? </li></ul><ul><li>Interim meta-search facility? </li></ul>
  • 16. World of Google: Intelligent Use <ul><ul><ul><li>Critical thinking </li></ul></ul></ul><ul><ul><ul><li>Balance </li></ul></ul></ul><ul><ul><ul><li>Awareness </li></ul></ul></ul><ul><ul><ul><li>Evaluation </li></ul></ul></ul><ul><ul><ul><li>Information skills </li></ul></ul></ul><ul><ul><ul><li>Exploit </li></ul></ul></ul>
  • 17. Bibliography <ul><li>Brabazon, T. (2008 ) The Revolution Will Not be Downloaded. Chandos: Oxford. </li></ul><ul><li>Brabazon, T. (2007) The University of Google: Education in the (post) information age . Ashgate: Burlington, VT. </li></ul><ul><li>Bradley, P. (2007) How to use Web 2.0 in your Library. London: Facet </li></ul><ul><li>Carr, N. (2008) ‘Is Google making us stupid?’ Atlantic July/August [online] http://www.theatlantic.com/doc/200807/google </li></ul><ul><li>CIBER (2008) Information Behaviour of the Researcher of the Future . BL & JISC [online] http://www.bl.uk/news/2008/pressrelease20080116 </li></ul><ul><li>Google Is Making you Dumber (2008): Business Week [ o nline] http://www.businessweek.com/debateroom/archives/2007/05/google_is_makin.html </li></ul><ul><li>Graham, L. & Panagiotis, T.M. (2003) ‘Of course it’s true I saw It on the internet: critical thinking in the internet era’. Communications of the ACM vol 46. (5) pp.71-75. </li></ul><ul><li>Grimmelman, J. (2008) The Google Dilemma . [online] http://james.grimmelmann.net/publications </li></ul><ul><li>Hagedorn, K . (2008) ‘Google still not indexing hidden web.’ DLIB Magazine. July/August. [online] http://dlib.org/dlib/july08/hagedorn/07hagedorn.html . </li></ul>

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