SXSW 2013: How Twitter is Changing How We Watch TV

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Slides from How Twitter is Changing How We Watch TV presentation at SXSW 2013, by Jenn Deering Davis

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SXSW 2013: How Twitter is Changing How We Watch TV

  1. 1. How Twitter is changing how we watch TV Jenn Deering Davis, PhD Co-Founder and Chief Customer Officer Union Metrics @jdeeringdavisJenn Deering Davis | Union Metrics SXSW 2013
  2. 2. Jenn Deering Davis | Union Metrics SXSW 2013
  3. 3. 400MM Tweets per day 200MM monthly active usersJenn Deering Davis | Union Metrics SXSW 2013
  4. 4. 41% of tablet owners & 38% of smartphone owners use devices while watching TV 1 in 3 Twitter users post about TV Of those who post about TV, 76% do so liveJenn Deering Davis | Union Metrics SXSW 2013
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  6. 6. Ongoing seriesJenn Deering Davis | Union Metrics SXSW 2013
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  10. 10. One-time eventsJenn Deering Davis | Union Metrics SXSW 2013
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  14. 14. Streaming all-at-onceJenn Deering Davis | Union Metrics SXSW 2013
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  16. 16. Jenn Deering Davis | Union Metrics SXSW 2013
  17. 17. Ongoing seriesJenn Deering Davis | Union Metrics SXSW 2013
  18. 18. Ongoing series finaleJenn Deering Davis | Union Metrics SXSW 2013
  19. 19. One-time eventJenn Deering Davis | Union Metrics SXSW 2013
  20. 20. Streaming all-at-onceJenn Deering Davis | Union Metrics SXSW 2013
  21. 21. Ongoing Finale EventStreamingJenn Deering Davis | Union Metrics SXSW 2013
  22. 22. Building interest Discovery Fan engagement Real-time participation FeedbackJenn Deering Davis | Union Metrics SXSW 2013
  23. 23. InterestJenn Deering Davis | Union Metrics SXSW 2013
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  27. 27. DiscoveryJenn Deering Davis | Union Metrics SXSW 2013
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  30. 30. #advertisingJenn Deering Davis | Union Metrics SXSW 2013
  31. 31. Fan engagementJenn Deering Davis | Union Metrics SXSW 2013
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  37. 37. Real-time participationJenn Deering Davis | Union Metrics SXSW 2013
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  39. 39. “Do you agree with the judges tonight?”Jenn Deering Davis | Union Metrics SXSW 2013
  40. 40. Jenn Deering Davis | Union Metrics SXSW 2013
  41. 41. Jenn Deering Davis | Union Metrics SXSW 2013
  42. 42. FeedbackJenn Deering Davis | Union Metrics SXSW 2013
  43. 43. “It’s like having millions of producers working with you.” -Simon Cowell, American IdolJenn Deering Davis | Union Metrics SXSW 2013
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  46. 46. So, what’s next?Jenn Deering Davis | Union Metrics SXSW 2013
  47. 47. #ughJenn Deering Davis | Union Metrics SXSW 2013
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  52. 52. I use amazon prime more and more, and bounce in and out of Hulu+ My guess is <30 years old = Netflix, Hulu only. No cable. Amazon Prime has a lot of video content, but its so similar to whats available on Netflix and I dont buy enough stuff on Amazon I need in two days that I probably wont buy it again. Netflixs catalog has dwindled to the point that continued subscription, once a no- brainer, is unlikely. The exclusive licensing agreements on the networks is the largest problem I have. I hate watching back seasons on Netflix but current seasons on Hulu+, e.g. Castle. I hate that Hulu+ still has ads though. I pay Time Warner for internet, but adding cable would triple my bill. I can tolerate advertisements for daily fresh content. Virtually all television programs suck. Most of my TV watching revolves around my kids and sports. For them, Netflix is more than enough and I use MLB.tv to get live(ish) baseball streaming.Jenn Deering Davis | Union Metrics SXSW 2013
  53. 53. Jenn Deering Davis | Union Metrics SXSW 2013

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