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How Twitter is changing                     how we watch TV                             Jenn Deering Davis, PhD           ...
Jenn Deering Davis | Union Metrics   SXSW 2013
400MM Tweets per day          200MM monthly active usersJenn Deering Davis | Union Metrics              SXSW 2013
41% of tablet owners &                   38% of smartphone owners                  use devices while watching TV          ...
Jenn Deering Davis | Union Metrics   SXSW 2013
Ongoing seriesJenn Deering Davis | Union Metrics                    SXSW 2013
Jenn Deering Davis | Union Metrics   SXSW 2013
Jenn Deering Davis | Union Metrics   SXSW 2013
Jenn Deering Davis | Union Metrics   SXSW 2013
One-time eventsJenn Deering Davis | Union Metrics                 SXSW 2013
Jenn Deering Davis | Union Metrics   SXSW 2013
Jenn Deering Davis | Union Metrics   SXSW 2013
Jenn Deering Davis | Union Metrics   SXSW 2013
Streaming all-at-onceJenn Deering Davis | Union Metrics           SXSW 2013
Jenn Deering Davis | Union Metrics   SXSW 2013
Jenn Deering Davis | Union Metrics   SXSW 2013
Ongoing seriesJenn Deering Davis | Union Metrics                    SXSW 2013
Ongoing series finaleJenn Deering Davis | Union Metrics                          SXSW 2013
One-time eventJenn Deering Davis | Union Metrics                    SXSW 2013
Streaming all-at-onceJenn Deering Davis | Union Metrics                           SXSW 2013
Ongoing     Finale     EventStreamingJenn Deering Davis | Union Metrics   SXSW 2013
Building interest                                            Discovery                                        Fan engageme...
InterestJenn Deering Davis | Union Metrics              SXSW 2013
Jenn Deering Davis | Union Metrics   SXSW 2013
Jenn Deering Davis | Union Metrics   SXSW 2013
Jenn Deering Davis | Union Metrics   SXSW 2013
DiscoveryJenn Deering Davis | Union Metrics               SXSW 2013
Jenn Deering Davis | Union Metrics   SXSW 2013
Jenn Deering Davis | Union Metrics   SXSW 2013
#advertisingJenn Deering Davis | Union Metrics                  SXSW 2013
Fan engagementJenn Deering Davis | Union Metrics                    SXSW 2013
Jenn Deering Davis | Union Metrics   SXSW 2013
Jenn Deering Davis | Union Metrics   SXSW 2013
Jenn Deering Davis | Union Metrics   SXSW 2013
Jenn Deering Davis | Union Metrics   SXSW 2013
Jenn Deering Davis | Union Metrics   SXSW 2013
Real-time participationJenn Deering Davis | Union Metrics        SXSW 2013
Jenn Deering Davis | Union Metrics   SXSW 2013
“Do you agree with the judges tonight?”Jenn Deering Davis | Union Metrics                                SXSW 2013
Jenn Deering Davis | Union Metrics   SXSW 2013
Jenn Deering Davis | Union Metrics   SXSW 2013
FeedbackJenn Deering Davis | Union Metrics              SXSW 2013
“It’s like having millions of           producers working with you.”         -Simon Cowell, American IdolJenn Deering Davi...
Jenn Deering Davis | Union Metrics   SXSW 2013
Jenn Deering Davis | Union Metrics   SXSW 2013
So, what’s next?Jenn Deering Davis | Union Metrics                      SXSW 2013
#ughJenn Deering Davis | Union Metrics          SXSW 2013
Jenn Deering Davis | Union Metrics   SXSW 2013
Jenn Deering Davis | Union Metrics   SXSW 2013
Jenn Deering Davis | Union Metrics   SXSW 2013
Jenn Deering Davis | Union Metrics   SXSW 2013
I use amazon prime more and more, and bounce in and out of Hulu+            My guess is <30 years old = Netflix, Hulu only....
Jenn Deering Davis | Union Metrics   SXSW 2013
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SXSW 2013: How Twitter is Changing How We Watch TV

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Slides from How Twitter is Changing How We Watch TV presentation at SXSW 2013, by Jenn Deering Davis

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Transcript of "SXSW 2013: How Twitter is Changing How We Watch TV"

  1. 1. How Twitter is changing how we watch TV Jenn Deering Davis, PhD Co-Founder and Chief Customer Officer Union Metrics @jdeeringdavisJenn Deering Davis | Union Metrics SXSW 2013
  2. 2. Jenn Deering Davis | Union Metrics SXSW 2013
  3. 3. 400MM Tweets per day 200MM monthly active usersJenn Deering Davis | Union Metrics SXSW 2013
  4. 4. 41% of tablet owners & 38% of smartphone owners use devices while watching TV 1 in 3 Twitter users post about TV Of those who post about TV, 76% do so liveJenn Deering Davis | Union Metrics SXSW 2013
  5. 5. Jenn Deering Davis | Union Metrics SXSW 2013
  6. 6. Ongoing seriesJenn Deering Davis | Union Metrics SXSW 2013
  7. 7. Jenn Deering Davis | Union Metrics SXSW 2013
  8. 8. Jenn Deering Davis | Union Metrics SXSW 2013
  9. 9. Jenn Deering Davis | Union Metrics SXSW 2013
  10. 10. One-time eventsJenn Deering Davis | Union Metrics SXSW 2013
  11. 11. Jenn Deering Davis | Union Metrics SXSW 2013
  12. 12. Jenn Deering Davis | Union Metrics SXSW 2013
  13. 13. Jenn Deering Davis | Union Metrics SXSW 2013
  14. 14. Streaming all-at-onceJenn Deering Davis | Union Metrics SXSW 2013
  15. 15. Jenn Deering Davis | Union Metrics SXSW 2013
  16. 16. Jenn Deering Davis | Union Metrics SXSW 2013
  17. 17. Ongoing seriesJenn Deering Davis | Union Metrics SXSW 2013
  18. 18. Ongoing series finaleJenn Deering Davis | Union Metrics SXSW 2013
  19. 19. One-time eventJenn Deering Davis | Union Metrics SXSW 2013
  20. 20. Streaming all-at-onceJenn Deering Davis | Union Metrics SXSW 2013
  21. 21. Ongoing Finale EventStreamingJenn Deering Davis | Union Metrics SXSW 2013
  22. 22. Building interest Discovery Fan engagement Real-time participation FeedbackJenn Deering Davis | Union Metrics SXSW 2013
  23. 23. InterestJenn Deering Davis | Union Metrics SXSW 2013
  24. 24. Jenn Deering Davis | Union Metrics SXSW 2013
  25. 25. Jenn Deering Davis | Union Metrics SXSW 2013
  26. 26. Jenn Deering Davis | Union Metrics SXSW 2013
  27. 27. DiscoveryJenn Deering Davis | Union Metrics SXSW 2013
  28. 28. Jenn Deering Davis | Union Metrics SXSW 2013
  29. 29. Jenn Deering Davis | Union Metrics SXSW 2013
  30. 30. #advertisingJenn Deering Davis | Union Metrics SXSW 2013
  31. 31. Fan engagementJenn Deering Davis | Union Metrics SXSW 2013
  32. 32. Jenn Deering Davis | Union Metrics SXSW 2013
  33. 33. Jenn Deering Davis | Union Metrics SXSW 2013
  34. 34. Jenn Deering Davis | Union Metrics SXSW 2013
  35. 35. Jenn Deering Davis | Union Metrics SXSW 2013
  36. 36. Jenn Deering Davis | Union Metrics SXSW 2013
  37. 37. Real-time participationJenn Deering Davis | Union Metrics SXSW 2013
  38. 38. Jenn Deering Davis | Union Metrics SXSW 2013
  39. 39. “Do you agree with the judges tonight?”Jenn Deering Davis | Union Metrics SXSW 2013
  40. 40. Jenn Deering Davis | Union Metrics SXSW 2013
  41. 41. Jenn Deering Davis | Union Metrics SXSW 2013
  42. 42. FeedbackJenn Deering Davis | Union Metrics SXSW 2013
  43. 43. “It’s like having millions of producers working with you.” -Simon Cowell, American IdolJenn Deering Davis | Union Metrics SXSW 2013
  44. 44. Jenn Deering Davis | Union Metrics SXSW 2013
  45. 45. Jenn Deering Davis | Union Metrics SXSW 2013
  46. 46. So, what’s next?Jenn Deering Davis | Union Metrics SXSW 2013
  47. 47. #ughJenn Deering Davis | Union Metrics SXSW 2013
  48. 48. Jenn Deering Davis | Union Metrics SXSW 2013
  49. 49. Jenn Deering Davis | Union Metrics SXSW 2013
  50. 50. Jenn Deering Davis | Union Metrics SXSW 2013
  51. 51. Jenn Deering Davis | Union Metrics SXSW 2013
  52. 52. I use amazon prime more and more, and bounce in and out of Hulu+ My guess is <30 years old = Netflix, Hulu only. No cable. Amazon Prime has a lot of video content, but its so similar to whats available on Netflix and I dont buy enough stuff on Amazon I need in two days that I probably wont buy it again. Netflixs catalog has dwindled to the point that continued subscription, once a no- brainer, is unlikely. The exclusive licensing agreements on the networks is the largest problem I have. I hate watching back seasons on Netflix but current seasons on Hulu+, e.g. Castle. I hate that Hulu+ still has ads though. I pay Time Warner for internet, but adding cable would triple my bill. I can tolerate advertisements for daily fresh content. Virtually all television programs suck. Most of my TV watching revolves around my kids and sports. For them, Netflix is more than enough and I use MLB.tv to get live(ish) baseball streaming.Jenn Deering Davis | Union Metrics SXSW 2013
  53. 53. Jenn Deering Davis | Union Metrics SXSW 2013
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