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SXSW 2013: How Twitter is Changing How We Watch TV
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SXSW 2013: How Twitter is Changing How We Watch TV

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Slides from How Twitter is Changing How We Watch TV presentation at SXSW 2013, by Jenn Deering Davis

Slides from How Twitter is Changing How We Watch TV presentation at SXSW 2013, by Jenn Deering Davis

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  • 1. How Twitter is changing how we watch TV Jenn Deering Davis, PhD Co-Founder and Chief Customer Officer Union Metrics @jdeeringdavisJenn Deering Davis | Union Metrics SXSW 2013
  • 2. Jenn Deering Davis | Union Metrics SXSW 2013
  • 3. 400MM Tweets per day 200MM monthly active usersJenn Deering Davis | Union Metrics SXSW 2013
  • 4. 41% of tablet owners & 38% of smartphone owners use devices while watching TV 1 in 3 Twitter users post about TV Of those who post about TV, 76% do so liveJenn Deering Davis | Union Metrics SXSW 2013
  • 5. Jenn Deering Davis | Union Metrics SXSW 2013
  • 6. Ongoing seriesJenn Deering Davis | Union Metrics SXSW 2013
  • 7. Jenn Deering Davis | Union Metrics SXSW 2013
  • 8. Jenn Deering Davis | Union Metrics SXSW 2013
  • 9. Jenn Deering Davis | Union Metrics SXSW 2013
  • 10. One-time eventsJenn Deering Davis | Union Metrics SXSW 2013
  • 11. Jenn Deering Davis | Union Metrics SXSW 2013
  • 12. Jenn Deering Davis | Union Metrics SXSW 2013
  • 13. Jenn Deering Davis | Union Metrics SXSW 2013
  • 14. Streaming all-at-onceJenn Deering Davis | Union Metrics SXSW 2013
  • 15. Jenn Deering Davis | Union Metrics SXSW 2013
  • 16. Jenn Deering Davis | Union Metrics SXSW 2013
  • 17. Ongoing seriesJenn Deering Davis | Union Metrics SXSW 2013
  • 18. Ongoing series finaleJenn Deering Davis | Union Metrics SXSW 2013
  • 19. One-time eventJenn Deering Davis | Union Metrics SXSW 2013
  • 20. Streaming all-at-onceJenn Deering Davis | Union Metrics SXSW 2013
  • 21. Ongoing Finale EventStreamingJenn Deering Davis | Union Metrics SXSW 2013
  • 22. Building interest Discovery Fan engagement Real-time participation FeedbackJenn Deering Davis | Union Metrics SXSW 2013
  • 23. InterestJenn Deering Davis | Union Metrics SXSW 2013
  • 24. Jenn Deering Davis | Union Metrics SXSW 2013
  • 25. Jenn Deering Davis | Union Metrics SXSW 2013
  • 26. Jenn Deering Davis | Union Metrics SXSW 2013
  • 27. DiscoveryJenn Deering Davis | Union Metrics SXSW 2013
  • 28. Jenn Deering Davis | Union Metrics SXSW 2013
  • 29. Jenn Deering Davis | Union Metrics SXSW 2013
  • 30. #advertisingJenn Deering Davis | Union Metrics SXSW 2013
  • 31. Fan engagementJenn Deering Davis | Union Metrics SXSW 2013
  • 32. Jenn Deering Davis | Union Metrics SXSW 2013
  • 33. Jenn Deering Davis | Union Metrics SXSW 2013
  • 34. Jenn Deering Davis | Union Metrics SXSW 2013
  • 35. Jenn Deering Davis | Union Metrics SXSW 2013
  • 36. Jenn Deering Davis | Union Metrics SXSW 2013
  • 37. Real-time participationJenn Deering Davis | Union Metrics SXSW 2013
  • 38. Jenn Deering Davis | Union Metrics SXSW 2013
  • 39. “Do you agree with the judges tonight?”Jenn Deering Davis | Union Metrics SXSW 2013
  • 40. Jenn Deering Davis | Union Metrics SXSW 2013
  • 41. Jenn Deering Davis | Union Metrics SXSW 2013
  • 42. FeedbackJenn Deering Davis | Union Metrics SXSW 2013
  • 43. “It’s like having millions of producers working with you.” -Simon Cowell, American IdolJenn Deering Davis | Union Metrics SXSW 2013
  • 44. Jenn Deering Davis | Union Metrics SXSW 2013
  • 45. Jenn Deering Davis | Union Metrics SXSW 2013
  • 46. So, what’s next?Jenn Deering Davis | Union Metrics SXSW 2013
  • 47. #ughJenn Deering Davis | Union Metrics SXSW 2013
  • 48. Jenn Deering Davis | Union Metrics SXSW 2013
  • 49. Jenn Deering Davis | Union Metrics SXSW 2013
  • 50. Jenn Deering Davis | Union Metrics SXSW 2013
  • 51. Jenn Deering Davis | Union Metrics SXSW 2013
  • 52. I use amazon prime more and more, and bounce in and out of Hulu+ My guess is <30 years old = Netflix, Hulu only. No cable. Amazon Prime has a lot of video content, but its so similar to whats available on Netflix and I dont buy enough stuff on Amazon I need in two days that I probably wont buy it again. Netflixs catalog has dwindled to the point that continued subscription, once a no- brainer, is unlikely. The exclusive licensing agreements on the networks is the largest problem I have. I hate watching back seasons on Netflix but current seasons on Hulu+, e.g. Castle. I hate that Hulu+ still has ads though. I pay Time Warner for internet, but adding cable would triple my bill. I can tolerate advertisements for daily fresh content. Virtually all television programs suck. Most of my TV watching revolves around my kids and sports. For them, Netflix is more than enough and I use MLB.tv to get live(ish) baseball streaming.Jenn Deering Davis | Union Metrics SXSW 2013
  • 53. Jenn Deering Davis | Union Metrics SXSW 2013