Justin Peterson<br />MK300<br />10/16/11<br />
Designed by PR professionals, for PR professionals:<br />Media Database<br />Press Release  Distribution<br />Media Monito...
Global database of traditional and social media contacts<br />Targets influencers and knows: <br />Who to contact<br />Whe...
 CRM tools for PR management<br />Organize, share, and monitor media relations activities<br />Manage multiple campaigns s...
Search Engine Optimization<br />Enhance keywords to increase visibility to influencers<br />Permanently archive Press Rele...
Traditional Distribution<br />Web, wire, email<br />Wide scope of distribution channels<br />PR Measurement<br />Measure s...
Social Media<br />Converse with the fans and nay-sayers to promote brand<br />Media Monitoring<br /><ul><li> Track viral s...
Basic Analytics <br />Snapshot of media coverage vs. competition<br />Understand patterns of coverage throughout and after...
Advanced Analytics<br />Evaluate campaign’s impact and reach through scoring<br />Estimate how memorable the campaign was<...
Social Media Analysis<br />Monitors blogs and makes sense of it all<br />Determines the themes, topics and trends of conve...
Cision peterson mk300
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Cision peterson mk300

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Cision's new offering, CisionPoint, provides PR professionals with the tools to succeed in today's tech and social media worlds with formidable metrics designed to grow campaigns.

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Cision peterson mk300

  1. 1. Justin Peterson<br />MK300<br />10/16/11<br />
  2. 2. Designed by PR professionals, for PR professionals:<br />Media Database<br />Press Release Distribution<br />Media Monitoring<br />Media Analysis<br />CisionPoint<br />
  3. 3. Global database of traditional and social media contacts<br />Targets influencers and knows: <br />Who to contact<br />When to call<br />What to pitch<br />World’s largest database of social media contacts<br />Provides contacts who drive decision-makers in industry<br />Provides influence rating of competitors<br />Media Database<br />
  4. 4. CRM tools for PR management<br />Organize, share, and monitor media relations activities<br />Manage multiple campaigns simultaneously <br />Bacon’s Media Directory<br />Access to thousands of reporters and news outlets<br />Media Database<br />
  5. 5. Search Engine Optimization<br />Enhance keywords to increase visibility to influencers<br />Permanently archive Press Releases (PR’s)<br />Social Media Distribution<br />Create content in one place and publish to all social media platforms<br />Gain insight from professionals to write PR’s<br />Custom newsrooms integrated to brand website to increase visibility <br />Press Release Distribution<br />
  6. 6. Traditional Distribution<br />Web, wire, email<br />Wide scope of distribution channels<br />PR Measurement<br />Measure scope of PR and see who is publishing PR<br />See who opens emails-narrow campaign efforts<br />Gauge reception of PR in marketplace<br />Press Release Distribution<br />
  7. 7. Social Media<br />Converse with the fans and nay-sayers to promote brand<br />Media Monitoring<br /><ul><li> Track viral success of stories-see comments from blogs all over Internet</li></li></ul><li>Social Media <br />Track volume of buzz around keywords of campaign<br />SCRM, with integration to SalesForce.com<br />Media Monitoring<br />
  8. 8. Basic Analytics <br />Snapshot of media coverage vs. competition<br />Understand patterns of coverage throughout and after the campaign<br />Customizable dashboards display charts of interest<br />Presentation-ready display of data and charts<br />Media Analysis<br />
  9. 9. Advanced Analytics<br />Evaluate campaign’s impact and reach through scoring<br />Estimate how memorable the campaign was<br />Determine how many people were influenced by key messages <br />Media Analysis<br />
  10. 10. Social Media Analysis<br />Monitors blogs and makes sense of it all<br />Determines the themes, topics and trends of conversation<br />Reports frequency, mix and tone of coverage <br />Media Analysis<br />

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