Mobile Phone Publishing Terminalfour Presentation V3

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  • These are all things that WCM were supposed to solve How many of you actually Maybe replace with diagram Applications like email programs, multiple file servers have multiplied this
  • These are all things that WCM were supposed to solve How many of you actually Maybe replace with diagram Applications like email programs, multiple file servers have multiplied this
  • These are all things that WCM were supposed to solve How many of you actually Maybe replace with diagram Applications like email programs, multiple file servers have multiplied this
  • These are all things that WCM were supposed to solve How many of you actually Maybe replace with diagram Applications like email programs, multiple file servers have multiplied this
  • These are all things that WCM were supposed to solve How many of you actually Maybe replace with diagram Applications like email programs, multiple file servers have multiplied this
  • These are all things that WCM were supposed to solve How many of you actually Maybe replace with diagram Applications like email programs, multiple file servers have multiplied this
  • These are all things that WCM were supposed to solve How many of you actually Maybe replace with diagram Applications like email programs, multiple file servers have multiplied this
  • Mobile Phone Publishing Terminalfour Presentation V3

    1. 1. TERMINAL FOUR Presentation to David Miller COO [email_address] The mobile browser wars: Using Web CM solutions to publish mobile independent of the mobile device
    2. 2. Agenda <ul><li>Why Mobile Publishing is so important </li></ul><ul><li>They key issues that you will face </li></ul><ul><li>How Web Content Management can help </li></ul>
    3. 3. Why Mobile Publishing is so important
    4. 4. Why Mobile Publishing is so important <ul><li>The latest stats: </li></ul><ul><li>Nov 27 th 2009 : The Wall Street Journal reported: </li></ul><ul><ul><li>greatest usage of mobile phones during the biggest shopping day </li></ul></ul><ul><ul><li>PayPal reported a 650% increase in payments made that day from mobile phones. </li></ul></ul>
    5. 5. Why Mobile Publishing is so important <ul><li>The latest stats: </li></ul><ul><li>Facebook: 4m Daily Mobile Users </li></ul><ul><ul><li>iPhone 1.64 million </li></ul></ul><ul><ul><li>Blackberry 1.56 million </li></ul></ul><ul><ul><li>General mobile just under 1 million daily active users </li></ul></ul><ul><ul><li>(Feb 2009) </li></ul></ul>
    6. 6. An indication of Mobile Internet Usage
    7. 7. Smart phones to outstrip desktops in 2 years
    8. 8. The key issues that you will face
    9. 9. Why Mobile Publishing is so important <ul><li>OK, so acceptance is growing </li></ul><ul><li>but some major issues: </li></ul><ul><li>Regional Preferences </li></ul><ul><li>Browser Platforms Vary </li></ul><ul><li>Browser Rendering Varies </li></ul><ul><li>Normal Site versus Mobile Specific Version </li></ul><ul><li>Plugin Support (flash etc.) </li></ul><ul><ul><li>= A large number of variations </li></ul></ul>
    10. 10. Market Share (North America)
    11. 11. Market Share (Europe)
    12. 12. Market Share (Asia)
    13. 13. <ul><li>So know your audience: </li></ul><ul><li>What territory? </li></ul><ul><li>What’s the most popular platforms/browser? </li></ul><ul><li>Connection Speed (US versus Europe versus Asia) </li></ul><ul><li>Connection plans! </li></ul>
    14. 14. So you know your audience…. But…… <ul><li>Mobile Rendering versus Internet on Mobile </li></ul>
    15. 15. Many of them use WebKit…. But…. <ul><li>Key findings: </li></ul><ul><ul><li>Nokia Worst (new version on way) </li></ul></ul><ul><ul><li>iPhone Best </li></ul></ul><ul><ul><li>Huge variety! </li></ul></ul>http://www.quirksmode.org/webkit.html
    16. 16. Mobile Screen Sizes Opera Mobile (VF WM) Nokia E66 (9.5) 240 x 320   HTC Touch Diamond 240 x 228   SE P1i 240 x 320   Motorola V3xx 240 x 239 Opera Mini 4.2 Nokia E71 314 x 196 S60 WebKit Nokia E66 320 x 240   Nokia E71 320 x 240   Nokia N95 320 x 240   Samsung i560 320 x 240 Apple WebKit iPhone 320 x 396   Android 480 x 320 Other WebKit Bolt 800 x 800   Iris (HTC) 640 x 480 NetFront Samsung F700 377 x 183   Sony Ericsson K770i 176 x 220   Sony Ericsson C510 320 x 240 Blackberry Blackberry 9500 480 x 360 IE Mobile HTC Touch Vary
    17. 17. Summary of Key Issues <ul><li>Java Script Support </li></ul><ul><li>Screen Size </li></ul><ul><li>HTML Support </li></ul><ul><li>Flash Support </li></ul><ul><li>CSS Support </li></ul><ul><li>Offline Content (iPhone Apps) versus Online Content </li></ul><ul><li>… . It’s like being back in 1999! Browser wars </li></ul>
    18. 18. How Web Content Management can help
    19. 19. Approaches to the solution <ul><li>Use a very basic flexible CSS design </li></ul><ul><li>Serve your standard site </li></ul><ul><li>Design for the most popular devices in your region </li></ul>
    20. 20. Approaches to the solution <ul><li>Use a very basic flexible CSS design </li></ul><ul><li>Serve your standard site </li></ul><ul><li>Design for the most popular devices in your region </li></ul><ul><li>Problem, not all devices support CSS to the same level </li></ul><ul><li>Only suitable for devices such as iPhone </li></ul><ul><li>Best approach, more work, but CMS (TERMINALFOUR) can help </li></ul>
    21. 21. Keep it simple: <ul><li>One of the most popular mobile sites in Ireland </li></ul><ul><li>Good old teletext! </li></ul><ul><ul><li>Simple </li></ul></ul><ul><ul><li>Fast </li></ul></ul><ul><ul><li>Works on all devices </li></ul></ul><ul><ul><li>Lots of content </li></ul></ul><ul><ul><li>Current </li></ul></ul><ul><ul><li>Cheap! </li></ul></ul>
    22. 22. So how can CMS Help <ul><li>CMS: General web to mobile web…. </li></ul>
    23. 23. TERMINALFOUR Site Manager
    24. 24. TERMINALFOUR Site Manager Reuse content across output channels
    25. 25. Setup your website…
    26. 26. Setup your website (or create a mobile version)
    27. 27. Multiple output channels
    28. 28. Multiple output channels – including mobile
    29. 29. Multiple channels – including mobile microchannels
    30. 30. Multiple styles – different per device type Same content repurposed per device type
    31. 31. Auto generate Output variants for images
    32. 32. Auto generate Output variants for images
    33. 33. Built in image manipulation for “mobile tweaks”
    34. 34. Basic Approach <ul><li>Develop site as normal </li></ul><ul><li>Setup channels for each device & browser </li></ul><ul><li>Different styles for each one </li></ul><ul><li>Different output formatters </li></ul><ul><li>Image resizing </li></ul><ul><li>Detect browser type and redirect to appropriate channel </li></ul><ul><ul><li>We have code to do this. </li></ul></ul>
    35. 35. Summary <ul><li>Mobile web content is a mess </li></ul><ul><ul><li>Will probably stay a mess for a while </li></ul></ul><ul><li>Keep things VERY simple </li></ul><ul><ul><li>Small is beautiful! </li></ul></ul><ul><ul><li>Static works </li></ul></ul><ul><ul><li>Avoid too much “flashy” stuff! </li></ul></ul><ul><li>Plan your market, device and browser </li></ul><ul><ul><li>Don’t assume it’s all iphone! </li></ul></ul><ul><li>Develop your web site “as usual” </li></ul><ul><li>Repurpose content per channel </li></ul><ul><li>Run it as your normal web infrastructure </li></ul>
    36. 36. Useful Links <ul><li>Browser Emulators: </li></ul><ul><li>http://www.w3schools.com/dotnetmobile/mobile_emulators.asp </li></ul><ul><li>Detect Browser Type: </li></ul><ul><li>http://detectmobilebrowsers.mobi/ </li></ul>
    37. 37. Happy days
    38. 38. THANK YOU David Miller COO Link to Slides: will tweet later & put on TERMINALFOUR website [email_address] Twitter: @TERMINALFOUR

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