Marketo User Guide How To Example

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Writing a HOW TO for the Marketo User Guide? Here's an example.

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Marketo User Guide How To Example

  1. 1. HOW TO: Launch a Newsletter Across Time ZonesQuite a few studies and rules of thumb tell us that we should send email during certaindays and times for maximum open and click through rates. [studies]Currently, Marketo does not support time zone or location based email delivery, so whatshould a markter do?There are three solutions you can implement:Solution 1: Geographic Smart Lists and Choice Email with Wait Steps based on yourMarketo’s time zone.Here’s how this might look in Marketo:Solution 2: Use Geographic or Time Zone Segmentations.Solution 3: Use geographic Smart Lists and separate email campaigns.Recommended Resources:Share one or more links to your favorite resources or related examples.Feel free to link to other resources, including Marketo Articles, Discussions,LinkedIn, or even other demand generation firms as long as it is relevant andillustrates the point. For the example above, you might also referenceSalesforce.com articles if there is a useful one.© 2012 Josh Hill.

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