Your SlideShare is downloading. ×
HOW TO: Launch a Newsletter Across Time ZonesQuite a few studies and rules of thumb tell us that we should send email duri...
Upcoming SlideShare
Loading in...5
×

Marketo User Guide How To Example

493

Published on

Writing a HOW TO for the Marketo User Guide? Here's an example.

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
493
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Marketo User Guide How To Example"

  1. 1. HOW TO: Launch a Newsletter Across Time ZonesQuite a few studies and rules of thumb tell us that we should send email during certaindays and times for maximum open and click through rates. [studies]Currently, Marketo does not support time zone or location based email delivery, so whatshould a markter do?There are three solutions you can implement:Solution 1: Geographic Smart Lists and Choice Email with Wait Steps based on yourMarketo’s time zone.Here’s how this might look in Marketo:Solution 2: Use Geographic or Time Zone Segmentations.Solution 3: Use geographic Smart Lists and separate email campaigns.Recommended Resources:Share one or more links to your favorite resources or related examples.Feel free to link to other resources, including Marketo Articles, Discussions,LinkedIn, or even other demand generation firms as long as it is relevant andillustrates the point. For the example above, you might also referenceSalesforce.com articles if there is a useful one.© 2012 Josh Hill.

×