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How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
How to Use LinkedIn as a College Student - Get Jobs and Internships Fast
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How to Use LinkedIn as a College Student - Get Jobs and Internships Fast

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Learn how to use LinkedIn as a Student (and as a professional) to increase visibility, credibility, and calls from recruiters. Shape your profile to get that interview, internship, and more by …

Learn how to use LinkedIn as a Student (and as a professional) to increase visibility, credibility, and calls from recruiters. Shape your profile to get that interview, internship, and more by following a few simple steps.

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  • 1. THE SECRET CODE OF LINKED JOSH HILL MAY 2014 Student networking for internships and first jobs
  • 2. INTRO I drafted this deck to help some misguided students who applied for an internship in marketing. It seems that few students, let alone adults, had taken real time to make a LinkedIn Profile that worked. And by “worked” I mean worked for their goals – visibility, credibility, connecting, and getting an interview. Those out of college are welcome to use this deck too, although some of the lessons are geared toward the new job seeker. -Josh Hill @jdavidhill jdavidhill.com
  • 3. WHY ARE YOU IN COLLEGE?
  • 4. TO GET A JOB
  • 5. WHAT WILL YOU DO AT THE END OF COLLEGE?
  • 6. GET A JOB
  • 7. HOW DO YOU GET A JOB?
  • 8. APPLY
  • 9. WHAT WILL THE HIRING MANAGER DO?
  • 10. THE FIRST THING A RECRUITER OR HIRING MANAGER DOES IS LOOK FOR YOUR LINKEDIN PROFILE
  • 11. DO YOU HAVE ONE?
  • 12. WHAT DID YOU DO LAST SUMMER?
  • 13. INTRODUCTION TO “PROFESSIONAL” SOCIAL
  • 14. WHY LINKEDIN? It’s a place to connect in your professional life. Conversations are happening everywhere, online and offline 24 hours a day. People join twitter conversations, LinkedIn discussions, networking events in person and even not in person. • Facebook is for friends, brands, and life. • Twitter is what’s happening right now. • LinkedIn is for jobs—professional life—so you have something to say right now and can afford to have a life.
  • 15. YOUR PERSONAL SOCIAL POLICY • Be who you are. Which also means identifying yourself and affiliations. • Present yourself professionally, not as if you are at the bar. • Speak in the first person. Your personality matters and you should own your comments. • Keep it cool: conversation is ok, debate or incendiary comments are NOT OK. • Do not feel the need to respond to critics. • Correct your mistakes quickly and without reservation. • Review IBM’s Social Media Guidelines – many firms’ policies have started here.
  • 16. ADDING VALUE What does “adding value” mean? To add value to a social conversation is just as you would in real life: offer something helpful to the other people, whether it is an insightful comment, a connection, a referral, or an offer to speak further. Expect nothing in return…for the maximum impact.
  • 17. WHAT IS YOUR GOAL? Are you in this to get a job? Are you in this to make connections? Are you signing up “because you have to?”
  • 18. USING LINKEDIN I NEED A JOB, WHAT DO I DO?
  • 19. Good Profile Picture?
  • 20. ✖ Good Profile Picture?
  • 21. Good Profile Picture? ✔
  • 22. GET YOUR AFFAIRS IN ORDER
  • 23. GET YOUR AFFAIRS IN ORDER Complete Your Profile because it helps people find you and trust you. Have your relevant employment history included. • Complete details for each role. The best is to have a short summary of the role and a narrative of accomplishments – avoid bullets. • Be found by Google with a personal URL and visibility settings. Skills (Keywords) to be Endorsed.
  • 24. BE AN ALL STAR WITH A FULL PROFILE Mistakes People Make • Not filling in details of what they did. • Not telling others about key successes, whatever they are. • Leaving in irrelevant jobs that don’t focus on the goal. • Contact Info: Yes, you want people to contact you, but be careful about the personal details or phone #. • Profile Photo: Yes. Selfie? No. If you can get these professionally done or find a good photo with you in decent attire, please do so. This is not the place for cat pix, you and your BFF, BF, GF, or pets. And please no obvious crops of you sans ex. No computer selfies. • Headline is critical for students – make this about your goal, not current title.
  • 25. FINDING A NEW JOB IS LIKE FINDING A NEW GIRLFRIEND… In many ways, LinkedIn is like setting up an online dating profile… But you already have a girlfriend (or boyfriend)…you need to usethe code that says you are available without getting your boss mad before the break up.
  • 26. HOW DO YOU WANT TO BE SEEN? Headline: how do you want to be seen by the rest of the world? This is the one thing everyone can see. Can be Title, or Aspirational, or Functional Area. Tips from Forbes: “Succinctly showcase your specialty, value proposition, or your ‘so what?’” “Speak directly to the audience you want to entice.” “Be specific” – keywords help. Be careful with “memorable” and “corny”
  • 27. YOUR HEADER SECTION Could we improve on this headline? Her goal is “digital marketing” but the first thing she mentions is “strategic marketing”
  • 28. EXPERIENCE This causes many people difficulty because it looks like a resume, but is it? Can I go outside the box? Yes, yes you can. Give people a flavor of what else you did. Tell a story rather than list out bulleted resume points. Expand on the key item that future hiring managers would look for. Use the right keywords for your target job. Does not have to read like third person resume. Avoid a basic role description unless you just started or can’t disclose details.
  • 29. CAVEATS • Turn off your feed if you are making tons of updates to your profile. • Turn off your feed if you are actively talking to recruiters. • You can “defriend” people. • Spam InMail or Friend Requests from people you don’t know or are not helpful. • Details to Avoid: TMI: DOB, mother’s maiden name, high schools, etc. Hackers and spammers will find and use this against you.
  • 30. MAKING CONNECTIONS I NEED A JOB, WHAT DO I DO?
  • 31. YOU KNOW PEOPLE – CONNECT! • Use the email contact book connector, but be careful. • Connect with friends. • Connect with current colleagues. • Connect with Professors and TAs. • Connect with summer job people, when appropriate.
  • 32. SHOULD YOU AVOID PEOPLE? Yes Avoid • People you don’t know (although some can be helpful, so look at their profiles)…they may want to email you but can’t without Inmail. • People with very little in their profiles. • People that don’t seem related to you or your goals and you don’t know. • People you know, but don’t like or should not have access to your network. • Use the “Ignore” button and use “I don’t know”
  • 33. CONNECTING WITH RECRUITERS • Handling Recruiters: • Turn off your connection updates before connecting. • If you’re looking, turn off your feed share. • Good to connect with because they have many connections. More connections increases your ranking. • Be helpful to them and always respond unless they are clearly sending spam. You never know how they can help.
  • 34. HELP YOUR FRIENDS HELP YOU • Endorse Others’ Skills (but don’t mass endorse!) • Recommend Others so they will Recommend You. Only do this for people you actually know very well. It is ok to do this with partners or vendors. • Share or Comment or Like others’ feeds if you feel it is appropriate.
  • 35. FIND ALUMNI You can search for alums in various places • People Search • Your college’s alumni and career center • University Why is LinkedIn possibly better? Use both Career Center Search and LinkedIn University together. People rarely update their Alumni profile, but they do keep LinkedIn fairly up to date.
  • 36. HOW TO REACH OUT You Email Phone WebsiteLinkedIN Twitter
  • 37. GETTING IN TOUCH Some people forget they added phone numbers and direct emails. Some people want you to call them. Check here first.
  • 38. INMAIL InMail is the key benefit for a paid account. •25 InMails/Month •No response after 7 days and you get the InMail back. •Your reputation MATTERS. Write a well targeted message or your ranking will suffer. You get scored by recipients who can say “Accept” “Reject” or “Spam” so make sure your message is highly targeted and can add value.
  • 39. THE JOB SEARCH I NEED A JOB, WHAT DO I DO?
  • 40. SEARCHING FOR JOBS Basic and then Advanced Search. LinkedIn makes recommendations based on your profile and Level. You can create 10 searches and “bookmark” jobs.
  • 41. USE GROUPS TO FIND HIDDEN GEMS
  • 42. WHAT’S WRONG HERE? 1. He’s making me do the work. 2. He hasn’t tried to sell me. 3. Just apply!
  • 43. WHAT’S WRONG HERE? 1. He’s making me do the work. 2. He hasn’t given me any concrete statement I can pass on to others. 3. He has not been more specific about what he wants.
  • 44. GROUP CONNECTIONS I NEED A JOB, WHAT DO I DO?
  • 45. USING GROUPS FOR PROFIT • Joining groups helps reduce distance between you and your targets. • It also helps you message people you don’t know. • And you can join or start useful discussions. • “Maximum” of 50 Groups. • Avoid joining too many if you can. Or prune if no longer needed.
  • 46. GROUP SETUP Be sure to go into Settings for each group (or on the Main Group Settings) to adjust emails your receive. Up to you how to handle these. Always Allow Members to Message you because it increases chances of a real connection and allows you to connect with them more easily.
  • 47. LINKEDIN DISCUSSIONS Main discussion. Best way to start one is to a ask a real question You can like each reply or comment on it. These will show up in connections’ streams.
  • 48. REPLYING WITH ADDED VALUE BUILDS CREDIBILITY
  • 49. DON’T BE A LOW LIFE SPAMMER People on larger or open groups will share their white papers and other selfish things. You can share or ignore these. Better to ask questions when sharing, posting things.
  • 50. STARTING OR SHARING A DISCUSSION Put the URL Here and a preview will show up. Remove the Thumbnail image if it is not relevant. Ask the question here Add commentary here. (optional)
  • 51. GROUPS: WHAT TO DO AND NOT DO DO NOT 1. Post a discussion about your work or expertise and expect people to hand you a job. 2. Share irrelevant articles to groups without asking a good question. 3. Sharing irrelevant items on the Alum group. PLEASE DO 1. Ask great questions relevant to the group. 2. Join a thread. 3. Look for jobs in the Discussions or Job section. 4. Connect with fellow group members.
  • 52. DISCUSSION DON’TS Do not post discussions like this. “Looking for experience” posts NEVER get responses that are valuable. She has interesting skills and goals, but this is the wrong place to find those interested in them. What could she do better?
  • 53. MORE DISCUSSION DON’TS Could this question be better? This question is interesting to me, but notice it took me 23 days to see it. What could she have done 23 days ago to find me? Please do not do this in the Alumni group. This is better as a Shared update to your network or a relevant group. Since it doesn’t ask a question, this is a terrible group share.
  • 54. HOW WOULD YOU JOIN THIS CONVERSATION?
  • 55. HOW WOULD YOU JOIN THIS CONVERSATION?
  • 56. GETTING YOUR PROFILE TO ALL STAR I STILL DON’T GET IT
  • 57. YOUR SETTINGS MATTER
  • 58. HOW TO EDIT YOUR PROFILE Editing your profile also allows you to set your Profile URL and Contact Details.
  • 59. PERSONALIZE SETTINGS
  • 60. ACTIVITY FEED Always turn off Activity Broadcasts when you do editing to your profile because it will do two things: 1. Send everyone you know a long list of irritating changes. 2. Tip off colleagues and bosses you might be looking for a new job – most people heavily edit their profile when looking or leaving.
  • 61. SNOOPING AROUND… Best to allow people to see your profile headline so they tag you back. You can be anonymous, but you may end up missing connections or opportunities. You can choose to add this module to your profile. It is probably better to have it to show viewers your connections to increase social proof.
  • 62. THIS ISN’T A RESUME… Always have a professional looking photo. The more people you allow to see the photo, the better response you will have – seeing a face increases trust.
  • 63. COMMUNICATIONS SETTINGS These settings are related to emails and notifications. I’ll show you a few key items here, but most of these are up to you. LinkedIn can generate TONS of email if you let it, so choose wisely.
  • 64. EMAIL FREQUENCY LinkedIn will email you messages AND put them in your LI inbox. I prefer only to receive emails for actual messages. Edit all of your groups at once. Watch out! These can come fast and furious. Generally, you want to let anyone invite to connect. It’s up to you on whether or not to accept.
  • 65. WHICH MESSAGES DO YOU WANT? These settings can block as well as discourage people who want to connect or message you using the LI system. Will block or allow Introductions and InMail. Stick with the default. These appear on your profile as ways to encourage people.
  • 66. GROUP SETTINGS Groups, Companies, and Application Settings allow you to adjust • Group Emails, Display Order on your profile, and permission for Group members to contact you. • Companies you follow (or no longer want to follow) • Applications: you may login using LI or allow third party tools (like Hootsuite) to access your account. You may block these Apps here.
  • 67. APPLICATION PERMISSIONS You should periodically review these to ensure as few Apps as possible can access your account. You can also check if unauthorized apps exist.
  • 68. GENERAL ACCOUNT SETTINGS You should review each of these. I recommend opting out of Advertising. I do recommend you modify your security settings to SSL and two-factor authentication to prevent hacking.
  • 69. PROFILE EDITING Edit using this button. Click here to edit.
  • 70. PROFILE EDIT MODE Your profile is what you show to other people and tell them your professional story. It is searchable by recruiters, managers, colleagues, etc. It can close a deal or make people walk away. So carefully write, proof, and spellcheck it. Click any pencil icon to edit a section. Definitely do this. Grab this to move this Section above or below. Upload or link
  • 71. UNDERSTANDING SECTIONS • Name: fail this and you lose. • Headline: make this your aspiration or main skillset • Location: if you can, use a metro area because this will allow more people to find you. • Industry: choose “Student” or “Education” or your target industry. • Contact Info: if you are showing this your info will appear. • Summary: CRITICAL to all profiles. This is your elevator pitch. Take a look at other profiles to see what you want to emulate. I recommend 2 paragraphs about what you want to do and what you have done (successes). • Skills & Expertise (Endorsements): keyword list of skills. Once you list these, your friends can endorse you. • Publications: did you write a professional paper, book, presentation? • Experience: list these in reverse chronological order. • Add Presentation: you can add documents or links here to demonstrate your work. • Organizations: other organizations you belong to. Preferably professional, but can include clubs at college. • Volunteer Experience & Causes: optional module which allows you to detail volunteer work or political involvement. You may want to be very careful with politics here so unless you are heavily involved in a cause or plan to enter politics, it may be best to not list political issues here. • Education: you should list all colleges you attended with dates, your major(s), minor(s), and any awards here. As a student, you may wish to move this module below your Summary. • Additional Info: you can list a few interests not otherwise listed. Most people put a few short words: “World travel, history, Tough Mudder” • Honors & Awards: any awards or other honors not otherwise posted.
  • 72. WRITING ABOUT EXPERIENCE Writing about your experiences is similar to writing for your resume. Except that it isn’t. The best profiles add to the printed resume because they tell more of the story. Start with your resume points and expand from there. Common Methods: • Resume paste (I don’t recommend this) • Company Summary: some people will post a short summary of what their firm does. That doesn’t tell your story very well, so use this only as a place holder if you must. • Responsibility Summary: use this for new roles or an internship. You can edit it later to reflect your results. • Story + Projects/Success: the best profiles tell a quick story about your role and include highlights of key projects and success metrics. Use full sentences, avoiding the dreaded bullet.
  • 73. EXPERIENCE EXAMPLES
  • 74. LEWIS HOWES – LINKEDIN PRO Check out his profile and how he reinforces his message in each section.
  • 75. RECOMMENDATIONS ARE SOCIAL PROOF As a Student who needs an internship or is entering the full time workforce – even if it is in academia—you need recommendations. Recommendations are social proof that other people already like you and are willing to endorse you as a professional in your field. You can be recommended for just about any Section of your profile. All you have to do is ask. • Profiles with recommendations are more likely to be contacted by recruiters. • Before the job offer, managers will check your offered references as well as check your profile for recommendations.
  • 76. GETTING RECOMMENDATIONS Get started here. There is also a Recommendation Manager which you can access using the above method or via Settings. Make sure you ask people who know your abilities well. Make a list with email addresses and send them a note via LinkedIn asking them to recommend you for a job where they managed you or worked with you. Professors can recommend your coursework on your Education Section. It’s good practice to write them a short blurb or remind them of how great that project or paper went.
  • 77. SKILLS & ENDORSEMENTS Skills or “Endorsements” are badges that allow you to list your skills for recruiters to search for you. They also allow your professional friends to endorse you as having those skills. Most people will have 5- 20 endorsements per skill. Remember to only claim skills you have. Another person can add a skill to your profile by endorsing it. A level 99 LinkedIn User. You cannot defeat him… (Lewis Howes).
  • 78. BUILDING AUTHORITY ASK AND ANSWER TO BUILD A REP
  • 79. HOW TO BUILD AUTHORITY What most SEO experts and Lewis Howe suggest is that you build authority on the web in a variety of ways. Socially, on linkedin, reddit, quora, etc. as well as by having some sort of publication like a blog/website related to your field. If you’re a student, you may have budding ideas about things and you should write intelligently about it. You may also have unique knowledge from a research project – share it! If you haven’t done anything yet, just get out there and write about the areas you want. Offer to interview people in the field if they don’t have much of an internet presence.
  • 80. QUORA ASK AND ANSWER TO BUILD A REP
  • 81. QUORA Quora is a good place to find people you can help. There are plenty of bad questions, but quite a few are excellent and you can link back to you in the answer. The same rules about Adding Value apply.
  • 82. QUORA SEARCH • Find questions you can answer or contribute to. • Ask insightful questions. • Avoid getting involved in discussions that you cannot demonstrate expertise. • Collect knowledge and keywords for the roles you are targeting.
  • 83. QUORA QUESTION Great question for European Experts Add an answer. Add links back to your own work when relevant Click on related questions to keep going. Even if question is old, the people following it will still see your update.
  • 84. USING TWITTER PROFESSIONALLY #BOOTYCALL IS NOT THE HASHTAG YOU WERE LOOKING FOR…
  • 85. TWITTER CONVERSATIONS Bad: I said negative thing about ActOn. At least I asked her to email me to keep it offline. I provided value.
  • 86. WHEN YOU SAY BAD THINGS… Bad things happen. Saying negative things about others invariably leads one of them to ask you why or to start saying bad things about you. This tells everyone on the planet (or who pay attention to you) that you did something not so nice. Even if what you said is true or you feel passionately, DO NOT DO THIS. ActOn’s guy called me out. He tried to get me involved in an awkward conversation.
  • 87. HOW TO SAY BAD THINGS WELL I want to support Marketo but also provide other options since they may not be able to afford Marketo. I also want to tell them to avoid Act-On without saying it.
  • 88. MORE WEIRDNESS He got so many positive responses, he thought it was spam. Good response on Kimi’s part, but generally DO NOT RESPOND.
  • 89. TWITTER CONVERSATION
  • 90. MAKING BUSINESS FRIENDS Avoid discussing competition directly. Offer something of value. I added value and stated my opinion. Since I was independent in this game, I can say many things.
  • 91. REPUTATION CREATING YOUR
  • 92. “ON THE WEB, YOU ARE WHAT YOU PUBLISH” -DAVID MEERMAN SCOTT If you don’t believe anything else in this presentation, watch social media master, David Meerman Scott talk about how he helped his daughter get into an Ivy League college. https://www.youtube.com/w atch?v=RA9o82uXWgQ
  • 93. CONTROL WHAT THEY CAN SEE As you get closer to looking for full time employment at major and even small firms, you need to consider the reputation you’ve been building across the internet with your use of Facebook, Twitter, Websites, and LinkedIn. Firms do conduct background checks and HR and hiring managers do use Google to check out your tracks. The best thing to do is create your reputation so others who look for you find only what you want them to find. Reputation is virtuous cycle – once you have a key reputation item in place, you can direct other sites to each other and the first item Website Quora Linkedin Twitter Alumni Site
  • 94. (RE)BUILDING YOUR ONLINE REP • Buy at least one domain with your name in it. Full name if possible or good variations. (eg. “yourname.com” or “yournamemiddleinitial.com”) • Own your name on about.me, twitter, pinterest, tumblr. • Write a short bio and link back to your main site. • If you’ve been tweeting dumb stuff on your account. STOP. Start tweeting about things relevant to your studies, job hunt, topics you like, papers you’ve written, topics your target hiring firms might like. The earlier you start, the less likely it is your old tweets will be seen. • You can also try to delete old tweets, but they may still appear in Google. • Consider separating your personal tweets into one account that you keep secret and cut off from search. Then use a pro account for public tweets. • It’s ok to be fun with your tweets because employers do want to work with fun people. Exercise discretion. Many powerful people have been brought down by a poorly chosen public tweet.. • Build a Blog on your Personal Site. Plenty of good advice on this elsewhere. • Establish a Google+ Persona and Pages that point to your site. This establishes better ranking in Google. • Choose keywords and your name you want to rank for. Write relevant content. It will take 4-16 weeks for you to show up in the top results. • Facebook – check the privacy settings. Avoid connecting with bad influences or even work colleagues too early. • You do not have to provide an employer access to any account as it goes against the providers’ policies and may violate State laws. So do not do so.
  • 95. RESULTS OF PERSONAL SEO
  • 96. RESULTS OF PERSONAL SEO #5 – just below Marketo and just above #1 consultant, Pedowitz Group. NICE This is after 2 years of work, offering FREE content without asking for anything. I have made more professional contacts doing this than I did before blogging.
  • 97. MAKE THE RIGHT KIND OF NAME FOR YOURSELF & FIND EMPLOYERS •Finish your profile. •Join relevant Groups. •Sign up for Twitter •Sign Up for Quora •Ask previous managers and professors to recommend you. Even if it is for dishwasher, others’ want to know someone was willing to make a recommendation. Join the conversation!
  • 98. ADDITIONAL RESOURCES • http://blog.hubspot.com/blog/tabid/6307/bid/32649/How-to- Recruit-Evaluate-Rockstar-Marketing-Interns.aspx • http://www.iwillteachyoutoberich.com/blog/ramits-definitive-guide- to-building-your-network-with-scripts/ • http://www.iwillteachyoutoberich.com/blog/video-how-to-use- natural-networking-to-connect-with-anyone/ • http://www.iwillteachyoutoberich.com/blog/how-do-i-talk-to-a- successful-person-video/ • http://www.iwillteachyoutoberich.com/blog/category/scripts/ • http://socialtriggers.com/email-influential-people/ • http://brandedstudent.com/the-girl-who-blogged-her-way-to- columbia-university/ • https://www.youtube.com/watch?v=RA9o82uXWgQ • http://blog.hubspot.com/blog/tabid/6307/bid/32649/How-to- Recruit-Evaluate-Rockstar-Marketing-Interns.aspx

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