How do we get people to pay attention to our issues and recognize them as important? Once people become aware of our messages, how do we communicate in such a way that will resonate?
Social Media is another communications tool, it is part of an overall communications strategy.
Scope of Social Media How do we participate with social media to engage, promote etc How do we monitor others using social media to talk about us Corporate projects and projects by business units Being done informally, comprehensive strategy being developed by Communications. Need business units to help monitor niche areas
Twitter and the ice ruts – brand ambassadors, for free
Facebook and the fireworks
Blog and the bridge
Sports field conditions RSS feed, calendar event info
Twitter and Wind storm and the Heritage Days storm alerts - real services where info and trust are the new currency – direct connections to citizens UNFILTERED through mainstream media
Scope of Social Media use by City to collaborate within City use by City employees for personal use use by City to connect with citizens (people outside City org.) Enormous Potential. Contact your Comm officer Guidelines developed by Communications with Web Office, Office of Public Involvement, IT, HR for presentation and discussion Being developed in Collaboration Strategy Governed by Media Relations Policy, Code of Conduct, Use of Communications Technology http://crsteamsites/IT/ITPA/Web_Technologies/Collaboration_Strategy/default.aspx Use by councillors