Streamlining Digital Media Development   Using Business Process Modeling           Dr. Jackie Damrau
Class Introductions                              • Who are you?                              • Who you work for?          ...
LavaCon 2012   Copyright © 2012. Dr. Jackie Damrau. All rights reserved.   3
• Definition                    • Purpose for Modeling                    • Benefits of ModelingLavaCon 2012   Copyright ©...
Definition       • Set of processes and         skills with a         sequenced activity       • Creates an output        ...
Purpose for Modeling       • Clearly document existing processes       • Use as:                 – A training aid         ...
BPTrends 2011 Survey says… Source: Harom and Wolf, 2011, p. 11
Source: conversationswithv.net       Benefits of Modeling       • Relatively fast, easy, and inexpensive to         comple...
What is a Business Process?    LavaCon 2012                                                                              9...
LavaCon 2012   Copyright © 2012. Dr. Jackie Damrau. All rights reserved.   10
BPM LifecycleEnables                                                                     Forms foundationstatistical      ...
• A business process is defined as a set of ____  and skills with a sequenced ____ that creates an  _____ that is requeste...
• Top-Down               • Bottom-Up               • Good modeling practiceLavaCon 2012   Copyright © 2012. Dr. Jackie Dam...
Different Modeling Approaches                                                                                 Purpose:    ...
Business Process Methodologies                                            Top-Down                                      1....
4C’s of Good Modeling                          • Validated by proper modeling construction         Correct                ...
•   Business Area                •   Process Area                •   Business Process Area                •   Process Step...
Business Process Level Architecture                    Business Area                       Process Area                   ...
Level 1 - Business AreaLavaCon 2012              19
Level 2 – Process AreaLavaCon 2012   Copyright © 2012. Dr. Jackie Damrau. All rights reserved.   20
Level 3 – Business Process AreaLavaCon 2012   Copyright © 2012. Dr. Jackie Damrau. All rights reserved.   21
Level 4 – Process Step(using freeflow)LavaCon 2012   Copyright © 2012. Dr. Jackie   22               Damrau. All rights re...
10 minsLavaCon 2012   Copyright © 2012. Dr. Jackie Damrau. All rights reserved.   23
Level 4 –Freeflow Process(Closer View, Part 1)LavaCon 2012   Copyright © 2012. Dr. Jackie               Damrau. All rights...
Level 4 –Freeflow Process(Closer View, Part 2)LavaCon 2012   Copyright © 2012. Dr. Jackie   25               Damrau. All r...
Level 4 – Process Step (using Swimlane)LavaCon 2012   Copyright © 2012. Dr. Jackie Damrau. All rights reserved.   26
Level 4 – Swimlane Process Step(Closer View, Part 1)LavaCon 2012   Copyright © 2012. Dr. Jackie Damrau. All rights reserve...
Level 4 – Swimlane Process Step(Closer View, Part 2)LavaCon 2012   Copyright © 2012. Dr. Jackie Damrau. All rights reserve...
Level 5 – Task StepLavaCon 2012   Copyright © 2012. Dr. Jackie Damrau. All rights reserved.   29
LavaCon 2012   Copyright © 2012. Dr. Jackie Damrau. All rights reserved.   30
Your Team Task…• Create a process for a task you are  familiar with the “happy” path process  ONLY    – Examples:         ...
•     EPC                                  •   IDEF-0         •     BPMN                                 •   Systems Dynam...
EPC Modeling Notation                        33
Business Process Modeling Notation          (BPMN)Source: http://en.wikipedia.org/wiki/Business_Process_Model_and_Notation...
Flow Charting Notation   Source: http://en.wikipedia.org/wiki/Flowchart                    Source: edrawsoft.comLavaCon 20...
Swim LanesSource: blog.larimarconsulting.comLavaCon 2012                         Copyright © 2012. Dr. Jackie Damrau. All ...
Value Chain Analysis             Design            Develop               Implement                Evaluate• Collect   •   ...
Unified Modeling Language (UML)                                  Source: ukpdf.infoLavaCon 2012                           ...
IDEF-0Source: http://en.wikipedia.org/wiki/IDEF0   LavaCon 2012                              Copyright © 2012. Dr. Jackie ...
LOVEM-E               Source: http://www.ibm.com/developerworks/webservices/library/ws-improvesoa/LavaCon 2012         Cop...
LavaCon 2012                                     SIPOC     Source:six-sigma-material.com41
Systems Dynamics               Source: suggestsoft.comLavaCon 2012                Copyright © 2012. Dr. Jackie Damrau. All...
Value Stream Mapping                                                                           Source: engineeringeconomis...
LavaCon 2012   Copyright © 2012. Dr. Jackie Damrau. All rights reserved.   44
Other BPM Tool Suites      Gartner      Position                             Vendor                                       ...
10 minsLavaCon 2012   Copyright © 2012. Dr. Jackie Damrau. All rights reserved.   46
LavaCon 2012   Copyright © 2012. Dr. Jackie Damrau. All rights reserved.   47
Your Team Task…• Revise your Team Task with alternate  exceptions    – Examples:         •   No coffee, make tea         •...
LavaCon 2012   Copyright © 2012. Dr. Jackie Damrau. All rights reserved.   49
Enhance Your Skills…Degrees                                              Professional Associations•   Kelley School of Bus...
LavaCon 2012   Copyright © 2012. Dr. Jackie Damrau. All rights reserved.   51
Resources1. Business Process Management Common Body of Knowledge (BPM CBOK®),   Version 2.0 – Second Release. (2009). Asso...
LavaCon 2012   Copyright © 2012. Dr. Jackie Damrau. All rights reserved.   53
LavaCon 2012   Copyright © 2012. Dr. Jackie Damrau. All rights reserved.   54
How to Contact Me!                            DR. JACKIE DAMRAU                        BPM Analyst / Trainer        Email:...
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Streamlining Business Processes Using Structured Business Process Modeling

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In this presentation, I’ll cover the different modeling approaches and the business process level architecture pyramid, show an example of each level of the pyramid, cover the common notation used in two standards-based modeling methods: EPC (Event-driven Process Chain) and BPMN (Business Process Management Notation), and conclude by sharing where one can gain more information in the world of business process management.

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Streamlining Business Processes Using Structured Business Process Modeling

  1. 1. Streamlining Digital Media Development Using Business Process Modeling Dr. Jackie Damrau
  2. 2. Class Introductions • Who are you? • Who you work for? • What expectations you have of me? • One interesting fact Your InfoLavaCon 2012 Copyright © 2012. Dr. Jackie Damrau. All rights reserved. 2
  3. 3. LavaCon 2012 Copyright © 2012. Dr. Jackie Damrau. All rights reserved. 3
  4. 4. • Definition • Purpose for Modeling • Benefits of ModelingLavaCon 2012 Copyright © 2012. Dr. Jackie Damrau. All rights reserved. 4
  5. 5. Definition • Set of processes and skills with a sequenced activity • Creates an output (product or service) • Requested, taken, or bought by internal or external customers LavaCon 2012 Copyright © 2012. Dr. Jackie Damrau. All rights reserved. 5Source: Prof. August-Wilhelm Scheer
  6. 6. Purpose for Modeling • Clearly document existing processes • Use as: – A training aid – An assessment against standards and compliance requirements • Understand process performance under varying loads or when responding to anticipated changes • Analyze and identify improvement opportunities • Design a new process/approach for existing processes • Provide a basis for communication and discussion • Describe new business operation requirements LavaCon 2012 Copyright © 2012. Dr. Jackie Damrau. All rights reserved. 6Source: ABPMP, 2009, p. 39
  7. 7. BPTrends 2011 Survey says… Source: Harom and Wolf, 2011, p. 11
  8. 8. Source: conversationswithv.net Benefits of Modeling • Relatively fast, easy, and inexpensive to complete • Easier to understand graphical vs. textual representation • Provide a measurement baseline • Facilitate process simulation and impact analysis • Leverages various standards and a common set of techniques LavaCon 2012 Copyright © 2012. Dr. Jackie Damrau. All rights reserved. 8Source: ABPMP, 2009, p. 39
  9. 9. What is a Business Process? LavaCon 2012 9Source: http://www.sparxsystems.com.au/downloads/whitepapers/The_Business_Process_Model.pdf
  10. 10. LavaCon 2012 Copyright © 2012. Dr. Jackie Damrau. All rights reserved. 10
  11. 11. BPM LifecycleEnables Forms foundationstatistical for aligningmeasurement to business processescompare targets with corporatefor improvements strategyMaps processesinto software Aligns businesswith minimum processes to marketinformation loss needs/requirements, incl. design, analysis, and optimization Image Source: ©2005 by IDS Scheer AG. All Rights reserved. Text: Davis & Brabander, ARIS Design Platform: Getting Started with BPM.
  12. 12. • A business process is defined as a set of ____ and skills with a sequenced ____ that creates an _____ that is requested, taken, or bought by _____.• The four phases of the lifecycle are: – ___ Strategy – Process _____ – _____ Implementation – Process _____LavaCon 2012 Copyright © 2012. Dr. Jackie Damrau. All rights reserved. 12
  13. 13. • Top-Down • Bottom-Up • Good modeling practiceLavaCon 2012 Copyright © 2012. Dr. Jackie Damrau. All rights reserved. 13
  14. 14. Different Modeling Approaches Purpose: Convey meaning LavaCon 2012 Copyright © 2012. Dr. Jackie Damrau. All rights reserved. 14Source: gazzaleylab.ucsf.edu
  15. 15. Business Process Methodologies Top-Down 1. Rummler PDL 2. BPTrends 3. Hammer IT-Based Process Work 1. Rational Unified Process 2. ARIS Bottom-Up 1. Lean LavaCon 2012 2. Six Sigma Copyright © 2012. Dr. Jackie 15Source: Harom and Wolf, 2011, p. 14 Damrau. All rights reserved.
  16. 16. 4C’s of Good Modeling • Validated by proper modeling construction Correct • Unambiguous and obvious from diagram alone as to which activities are conditional, which are Clear performed in parallel with others, or how various exceptions are handled • Show how the process starts, all its end states, and its communications with external entities Complete • All modelers should create the same model more or less or ones that are similarly structured ConsistentLavaCon 2012 Copyright © 2012. Dr. Jackie Damrau. All rights reserved. 16
  17. 17. • Business Area • Process Area • Business Process Area • Process Step • Task StepLavaCon 2012 Copyright © 2012. Dr. Jackie Damrau. All rights reserved. 17
  18. 18. Business Process Level Architecture Business Area Process Area Business Process Process Step Task StepLavaCon 2012 18
  19. 19. Level 1 - Business AreaLavaCon 2012 19
  20. 20. Level 2 – Process AreaLavaCon 2012 Copyright © 2012. Dr. Jackie Damrau. All rights reserved. 20
  21. 21. Level 3 – Business Process AreaLavaCon 2012 Copyright © 2012. Dr. Jackie Damrau. All rights reserved. 21
  22. 22. Level 4 – Process Step(using freeflow)LavaCon 2012 Copyright © 2012. Dr. Jackie 22 Damrau. All rights reserved.
  23. 23. 10 minsLavaCon 2012 Copyright © 2012. Dr. Jackie Damrau. All rights reserved. 23
  24. 24. Level 4 –Freeflow Process(Closer View, Part 1)LavaCon 2012 Copyright © 2012. Dr. Jackie Damrau. All rights reserved. 24
  25. 25. Level 4 –Freeflow Process(Closer View, Part 2)LavaCon 2012 Copyright © 2012. Dr. Jackie 25 Damrau. All rights reserved.
  26. 26. Level 4 – Process Step (using Swimlane)LavaCon 2012 Copyright © 2012. Dr. Jackie Damrau. All rights reserved. 26
  27. 27. Level 4 – Swimlane Process Step(Closer View, Part 1)LavaCon 2012 Copyright © 2012. Dr. Jackie Damrau. All rights reserved. 27
  28. 28. Level 4 – Swimlane Process Step(Closer View, Part 2)LavaCon 2012 Copyright © 2012. Dr. Jackie Damrau. All rights reserved. 28
  29. 29. Level 5 – Task StepLavaCon 2012 Copyright © 2012. Dr. Jackie Damrau. All rights reserved. 29
  30. 30. LavaCon 2012 Copyright © 2012. Dr. Jackie Damrau. All rights reserved. 30
  31. 31. Your Team Task…• Create a process for a task you are familiar with the “happy” path process ONLY – Examples: • Making coffee • Putting on your make-up • Making a Starbucks order • Ordering pizza• Present to classLavaCon 2012 Copyright © 2012. Dr. Jackie Damrau. All rights reserved. 31
  32. 32. • EPC • IDEF-0 • BPMN • Systems Dynamics • Flow Charting • Value Chain • UML • LOVEM-E • SIPOC • Value Stream Mapping • Swim LanesLavaCon 2012 Copyright © 2012. Dr. Jackie Damrau. All rights reserved. 32
  33. 33. EPC Modeling Notation 33
  34. 34. Business Process Modeling Notation (BPMN)Source: http://en.wikipedia.org/wiki/Business_Process_Model_and_Notation Source: edrawsoft.com LavaCon 2012 Copyright © 2012. Dr. Jackie Damrau. All rights reserved. 34
  35. 35. Flow Charting Notation Source: http://en.wikipedia.org/wiki/Flowchart Source: edrawsoft.comLavaCon 2012 Copyright © 2012. Dr. Jackie Damrau. All rights reserved. 35
  36. 36. Swim LanesSource: blog.larimarconsulting.comLavaCon 2012 Copyright © 2012. Dr. Jackie Damrau. All rights reserved. 36
  37. 37. Value Chain Analysis Design Develop Implement Evaluate• Collect • Delivery • Build Course • Beta Test • Complete Evals• Analyze • Objectives • Create Materials • Pilot • Review Evals • Descriptions • Type of Media • Teach • Make Changes • Collect Content • Lesson Plan • Document Types • Create Test LavaCon 2012 Copyright © 2012. Dr. Jackie Damrau. All rights reserved. 37
  38. 38. Unified Modeling Language (UML) Source: ukpdf.infoLavaCon 2012 38
  39. 39. IDEF-0Source: http://en.wikipedia.org/wiki/IDEF0 LavaCon 2012 Copyright © 2012. Dr. Jackie Damrau. All rights reserved. Source: edrawsoft.com 39
  40. 40. LOVEM-E Source: http://www.ibm.com/developerworks/webservices/library/ws-improvesoa/LavaCon 2012 Copyright © 2012. Dr. Jackie Damrau. All rights reserved. 40
  41. 41. LavaCon 2012 SIPOC Source:six-sigma-material.com41
  42. 42. Systems Dynamics Source: suggestsoft.comLavaCon 2012 Copyright © 2012. Dr. Jackie Damrau. All rights reserved. 42
  43. 43. Value Stream Mapping Source: engineeringeconomist.blogspot.com 43LavaCon 2012 Copyright © 2012. Dr. Jackie Damrau. All rights reserved.
  44. 44. LavaCon 2012 Copyright © 2012. Dr. Jackie Damrau. All rights reserved. 44
  45. 45. Other BPM Tool Suites Gartner Position Vendor Application Leaders Software AG ARIS, ARIS for SAP OpenText-Metastorm Metastorm BPM, Metastorm ProVision IBM System Architect Mega Mega Modeling Suite iGrafx FlowCharter 2009 Microsoft Visio Casewise Corporate Modeler Suite Nimbus Partners Nimbus Control MooD International MooD Business Architect, MooD Active Enterprise Visionaries No Magic Cameo Suite Niche Players QPR Software QPR ProcessGuide Sparx Systems Enterprise Architect BusinessGenetics xBML W5 Challengers Source: http://www.gartner.com/technology/reprints.do?id=1-18B65W4&ct=111213&st=sbLavaCon 2012 Copyright © 2012. Dr. Jackie Damrau. All rights reserved. 45
  46. 46. 10 minsLavaCon 2012 Copyright © 2012. Dr. Jackie Damrau. All rights reserved. 46
  47. 47. LavaCon 2012 Copyright © 2012. Dr. Jackie Damrau. All rights reserved. 47
  48. 48. Your Team Task…• Revise your Team Task with alternate exceptions – Examples: • No coffee, make tea • No make-up, go plain • No Starbucks, go somewhere else • No substitutions, what now• Present to classLavaCon 2012 Copyright © 2012. Dr. Jackie Damrau. All rights reserved. 48
  49. 49. LavaCon 2012 Copyright © 2012. Dr. Jackie Damrau. All rights reserved. 49
  50. 50. Enhance Your Skills…Degrees Professional Associations• Kelley School of Business • Association of Business – BS, Business – Information Process Management & Process Management Professionals (ABPMP) Major • International Institute of• Widener University Business Analysis (IIBA) – MS, Business Process • BPM Institute.org Innovation Certifications• Boston University • Univ. of San Francisco• bpmessentials.com • Villanova University• University Alliance • Widener University• Univ. of California – Irvine • Association for Information and• Univ. of Illinois – Springfield Image Management (AIIM)• Univ. of North Carolina – Charlotte • Object Management Group (OMG)LavaCon 2012 Copyright © 2012. Dr. Jackie Damrau. All rights reserved. 50
  51. 51. LavaCon 2012 Copyright © 2012. Dr. Jackie Damrau. All rights reserved. 51
  52. 52. Resources1. Business Process Management Common Body of Knowledge (BPM CBOK®), Version 2.0 – Second Release. (2009). Association of Business Process Management Professionals.2. Dyer, Lisa. (2012, January). “Information Architecture and Business Process Management: A Recipe for New Business Value.” STC Intercom (www.stc.com)3. Recker, Jan. (2012, March 9). “Class Notes: BPM Research and Education — How Was School Today?” BPTrends e-zine (www.bptrends.com)4. Harmon, Paul. (2012, March 13). “What New Technology Should a Manager Use?” BPTrends Email Advisor (www.bptrends.com)5. Harmon, Paul, and Wolf, Celia. (2011, December). “Business Process Modeling Survey: A BPTrends Report.” BP Trends (www.bptrends.com)6. Rockwell, Dan (aka Leadership Freak). (2012, March 15). “Thriving Through Process.” Leadership Freak blog (leadershipfreak.wordpress.com)7. ARIS Now Free for Research and Education! (2012, March). Software AG (www.softwareag.com)8. Software AG . (2012). “Advanced Business Process Modeling with ARIS”. Corporate training materials (p. 12-15).LavaCon 2012 Copyright © 2012. Dr. Jackie Damrau. All rights reserved. 52
  53. 53. LavaCon 2012 Copyright © 2012. Dr. Jackie Damrau. All rights reserved. 53
  54. 54. LavaCon 2012 Copyright © 2012. Dr. Jackie Damrau. All rights reserved. 54
  55. 55. How to Contact Me! DR. JACKIE DAMRAU BPM Analyst / Trainer Email: jdamrau3@gmail.com Twitter: @damrauja Phone: 214-505-0100 LinkedIn: Jackie DamrauLavaCon 2012 Copyright © 2012. Dr. Jackie Damrau. All rights reserved. 55
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