Mortgage Workout Center

573 views

Published on

Internet Video Solutions for a Distressed Industry

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
573
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Mortgage Workout Center

    1. 1. Mortgage Workout Center INTERNET VIDEO SOLUTIONS FOR A DISTRESSED INDUSTRY www.MortgageWorkoutCenter.com
    2. 2. OUR TURN-KEY VIDEO SOLUTION WORKS WITHIN YOUR WEB SITE REINFORCES YOUR BRAND INTEGRATES WITH YOUR WORKFLOW AND BRINGS MEASURABLE VALUE TO YOU AND YOUR CUSTOMER
    3. 3. Improve efficiency in today’s tough economic climate Leverage the power of the Internet and the accessibility of video to educate consumers about their mortgage options <ul><li>Help your customers to educate themselves with online video </li></ul><ul><li>Before they call </li></ul><ul><li>Before they write </li></ul><ul><li>Before they set an appointment </li></ul><ul><li>Before they wait on hold </li></ul><ul><li>Provide a valuable resource for your customers that will </li></ul><ul><li>Leverage existing operations </li></ul><ul><li>Lower costs </li></ul><ul><li>Improve service </li></ul><ul><li>Be available 24 x 7 </li></ul>
    4. 4. Video Solution Requires 4 Key Elements
    5. 5. <ul><li>Today’s Problems </li></ul><ul><li>Solve it with Video </li></ul><ul><li>Capacity: The industry is faced with a rising need, yet diminished resources </li></ul><ul><li>Confidence: Consumers often avoid their lender. Only half of all borrowers who go through the foreclosure process have ever spoken to their lender </li></ul><ul><li>Counseling: Many are unaware of the options available to them </li></ul><ul><li>Turn key solution </li></ul><ul><li>Video Player embedded on your site </li></ul><ul><li>Requires no special plug in or download </li></ul><ul><li>We supply the video hosting </li></ul><ul><li>We supply professionally produced mortgage video to educate the customers </li></ul><ul><li>We provide a certificate of completion </li></ul>Helping Consumers Benefits all Stakeholders
    6. 6. <ul><li>Why Video? </li></ul><ul><li>Video Delivers </li></ul><ul><li>Over 75% of internet users in the US, over 150 million people, regularly watch Online Video </li></ul><ul><li>Online viewers watched an average of more than three hours of video during the month </li></ul><ul><li>Internet viewers prefer professional content by more than 5 to 1 over amateur content </li></ul><ul><li>Video encourages consumers to stay on the site longer – an average internet user watches 3 videos , an additional 8 minutes on site </li></ul><ul><li>Video is a highly engaging and cost effective method to reach consumers, and the audience for online video is large and growing </li></ul><ul><li>Video delivers your message and educates the customer through engaging and informative, interactive content </li></ul><ul><li>Video's popularity, combined with the tracking and targeting capabilities of the Internet, offers a highly accountable method to sway target audience </li></ul><ul><li>Video is available for your customer in the comfort of their own home, 24 hours a day, 7 days a week </li></ul>Online Video Benefits
    7. 7. MWC Web Video Best Practices <ul><li>Our Web 2.0 Video experience allows Mortgage Workout Center to deliver high quality video for your organization </li></ul><ul><li>Professional production including HD presentation </li></ul><ul><li>Create a series of reusable and targeted video </li></ul><ul><li>Interactivity by enabling active, not passive video </li></ul><ul><li>Educational focused content, not sales focused </li></ul><ul><li>All video produced in multilingual format </li></ul><ul><li>Extensible and easily modified and expanded </li></ul><ul><li>Combination of web 2.0 and mortgage knowledge </li></ul>
    8. 8. <ul><li>Repayment Plans </li></ul><ul><li>Loan Modification Options </li></ul><ul><li>Pre-Foreclosure Sale or Short Sale </li></ul><ul><li>Deed – in – Lieu </li></ul><ul><li>Second Lien Considerations </li></ul><ul><li>Impacts on Credit History </li></ul><ul><li>Tax implications and Financial Planning </li></ul>MWC Video Library
    9. 9. <ul><li>We provide the entire technology solution, including hosting </li></ul><ul><li>Media delivery platform with more than 27,000 secure servers, with more than 1 million simultaneous video views </li></ul><ul><li>No infrastructure and no investment from client </li></ul><ul><li>No download required, and no navigation away from web property </li></ul><ul><li>Complete web based tracking, reporting and monitoring included, making it easy to measure your success </li></ul>Hosted Technology Solution
    10. 10. <ul><li>Deploys in hours or days, not months </li></ul><ul><li>Fully customized video player </li></ul><ul><ul><li>Branded and Co-Branded to allow multiple presentations to consumers </li></ul></ul><ul><ul><li>Bank client can maintain brand, and content partner can reinforce their value to consumer </li></ul></ul><ul><ul><li>Multimedia features available, including share, chat, contact us, embed </li></ul></ul><ul><li>Professional media management </li></ul><ul><ul><li>MWC can quickly review, categorize and distribute large quantities of videos </li></ul></ul><ul><ul><li>Serves only the videos the customer needs, when they need it </li></ul></ul><ul><li>Support of integrated workflow </li></ul>Customized Video Player
    11. 11. Customer Guided to Video Options Step 1
    12. 12. Customer Chooses Education Based on Needs Step 2
    13. 13. Customer Takes Action Step 3
    14. 14. <ul><li>The internet provides a very robust interaction with consumers, but the challenge is providing the user with content that engages and retains their interest. </li></ul><ul><li>Implementation Options </li></ul><ul><li>Install the video player on your web site – small amount of code to implement – and begin to immediately offer professional video. </li></ul><ul><li>The customer can be encouraged to REACT to the video, completing a series of educational videos, and even receive a certificate of completion.  </li></ul><ul><li>Individual videos can be used to support specific web content, enhancing the customers understanding. </li></ul><ul><li>Video can link back to other documents or forms on the web site. </li></ul>Web Site Communication Channel Video dramatically improves the internet experience .  Over 75% of internet users already watch online video, consuming over 8 minutes of video in a single session. Improved with Online Video
    15. 15. <ul><li>In this environment dealing with customers in crisis can present a significant challenge.  It can be hard to staff, difficult to train, and deliver inconsistent results. </li></ul><ul><li>Implementation Options </li></ul><ul><li>Video enhances the call center by delivering a consistent message to customers on the web. This provides the call center agents an opportunity to direct the customer to the video education series. This increases your pull through and lowers your costs. </li></ul><ul><li>Send customer a customized link to a video tutorial to get them started – this will increase the response rate, and decrease talk time. </li></ul><ul><li>Prompt “customers on hold” to visit video tutorial, which is more efficient richer experience. </li></ul><ul><li>Encourage customer to share the video with other family members or financial advisors.     </li></ul><ul><li>Videos can be produced in multiple languages, improving your ability to communicate </li></ul>Call Center Communication Channel Improved with Online Video
    16. 16. <ul><li>Sending documents and material to the customer is typically step in the process of communicating with the customer. But it can’t be tracked, if they ever read it, understood it, or even responded to it. </li></ul><ul><li>Video enhances your direct mail efforts by allowing you to direct customers back online for an education session.  Video allows you to hear it, see it, read it AND react in a single session. </li></ul><ul><li>Use of video may reduce the amount of documentation sent, saving time and money.  </li></ul><ul><li>Include link directly in mail to video education series. </li></ul><ul><li>Use the videos to supplement the “dense documentation” that customers often receive. </li></ul><ul><li>Stress that the video series is confidential and available all day, every day, no waiting. </li></ul><ul><li>Include pictures or images from video, to make marketing pieces more robust. </li></ul>Direct Mail Communication Channel <ul><li>Implementation Options </li></ul>Improved with Online Video
    17. 17. <ul><li>An in-person counseling session can be the most valuable interaction for a consumer who is prepared to engage in it. </li></ul><ul><li>Video can enhance the counseling session by providing education in advance of meeting with the counselor.  In many cases, the video education may be able to replace the educational requirement of the mortgage workout program. </li></ul><ul><li>Counselors send the video link to the customer. </li></ul><ul><li>Counselors can view the video WITH the customer, often having the video deliver tough news. </li></ul><ul><li>Counselors can use the video as a training tool to reinforce their own understanding of the subject matter. </li></ul>Counseling Communication Channel <ul><li>Implementation Options </li></ul>Improved with Online Video
    18. 18. <ul><li>Multiple branding options, for example: Branded for content provider, and cobranded for servicer. </li></ul><ul><li>Deliver the newest technology, the newest solutions in an innovative way, and prove your commitment to solving the problem. </li></ul><ul><li>Online video is a web 2.0 solution that has proven to be popular with customers.  This will provide evidence of your commitment to using ALL the possible tools to help consumers in crisis.  </li></ul><ul><li>Create press releases regarding use of WEB 2.0 tools to demonstrate your commitment. </li></ul><ul><li>Use success stories to reinforce your commitment to customers. </li></ul><ul><li>Be positioned as an innovator. </li></ul>PUBLIC RELATIONS AND MARKETING Communication Channel <ul><li>Implementation Options </li></ul>Improved with Online Video
    19. 19. Video Solution Requires 4 Key Elements
    20. 20. <ul><li>Partner: Branded entity endorses and provides guidance on content </li></ul><ul><li>MWC or affiliate licenses to lenders, counselors and other consumer facing entities </li></ul><ul><li>License is pay per use, priced significantly below alternate communication methods </li></ul><ul><li>Continued refinements provided based on usage </li></ul><ul><ul><li>Additional videos </li></ul></ul><ul><ul><li>Enhanced Workflow </li></ul></ul><ul><li>Tracking and Reporting to measure success </li></ul>Distribution Strategy Low Risk and High Return
    21. 21. <ul><li>Financial partner receives branding opportunity on licensed content </li></ul><ul><li>Speed to market – leverage the technology already created </li></ul><ul><li>Final approval of content and collaborative development of product </li></ul><ul><li>Financial contribution to Mortgage Workout Center brings immediate value </li></ul>Partnership Opportunity
    22. 22. Timeline: Ensure Speed to Market
    23. 23. MWC Partners Bob Sullivan is a seasoned Internet Entrepreneur with over 25 years experience of bringing business to life. As the founder and CEO of Newbaby.com , LLC, he is utilizing his acquired experience and expertise to create a leading edge video community targeted to new and expectant mothers. Bob started his career in mortgage banking and from the ground up quickly became a success in the industry. He worked to assist mortgage companies expand their footprint across the country and while doing this quickly discovered the impact that technology and specifically the Internet would have on the business. Garth Graham has over 20 years experience in financial sales experience with Fortune 500 companies and successful start up organizations, including management of two of the most successful mortgage E-commerce platforms. Garth was in charge of E-commerce and Marketing for ABN AMRO Mortgage, one of the nation’s largest residential lenders with over 1.5 million customers. He led a team of Consultants and Senior Managers in development and approval of the AAMG Strategic Plan, and was part of executive team that successfully sold AAMG to CitiBank in a multi-billion dollar deal in March 2007. Mr. Graham has been featured in Mortgage Banking magazine, and was a member of the Mortgage Technology advisory board. Joe Dahleen is a visionary executive with over 17 years of professional experience as a mortgage banker and as a technology solutions leader. During the last 13 years, he has been primarily engaged in the application of technology in the mortgage industry while holding positions of Co Founder and Senior Vice President. His experience includes software and project management, business process analysis, system design, and system implementation.
    24. 24. OUR TURN-KEY VIDEO SOLUTION WORKS WITHIN YOUR WEB SITE REINFORCES YOUR BRAND INTEGRATES WITH YOUR WORKFLOW AND BRINGS MEASURABLE VALUE TO YOU AND YOUR CUSTOMER

    ×