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The Art of Being Relevant
The Art of Being Relevant
The Art of Being Relevant
The Art of Being Relevant
The Art of Being Relevant
The Art of Being Relevant
The Art of Being Relevant
The Art of Being Relevant
The Art of Being Relevant
The Art of Being Relevant
The Art of Being Relevant
The Art of Being Relevant
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The Art of Being Relevant

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A marketing discussion from Product Camp Austin. Featuring, Ketan Pandya from AMD, Kirsten Knipp from Hubspot, Bertrand Hazar from Troux, and Josh Duncan from Zenoss. …

A marketing discussion from Product Camp Austin. Featuring, Ketan Pandya from AMD, Kirsten Knipp from Hubspot, Bertrand Hazar from Troux, and Josh Duncan from Zenoss.

The topic of the panel was being relevant with your marketing efforts. We started the discussion on how to define relevancy in the and then continued on into how to become relevant when you are a start-up. We then spent some time on maintaining relevancy and how to know when it is starting to slip away.

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  • http://vimeo.com/16861131
  • http://vimeo.com/16861131
  • 1+ billion views a day 20 hours of video uploaded every minute, that's the equivalent of over 130,000 full-length Hollywood movie releases every week The equivalent of 130,000+ full-length movies in theaters each week More video is uploaded to YT in 60 days than all 3 major US networks created in 60 years More page views every day than the primetime audience of all three networks combined
  • http://www.flickr.com/photos/treenaks/3823001756/sizes/l/
  • http://vimeo.com/16861131
  • Transcript

    • 1. The Art of Being Relevant in 2011
    • 2.  
    • 3. The Art of Being Relevant   Joshua Duncan @joshua_d Bertrand Hazard @productmarketer Kirsten Knipp @kirstenpetra Ketan Pandya @ketanpandya
    • 4. Maya Angelou “ I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel” - Maya Angelou
    • 5. Different <ul><li>The objective is to not blend into the blur; the objective is to stand out from it. </li></ul><ul><li>This is what it means to be DIFFERENT . </li></ul><ul><li>- Y. Moon, “Different” </li></ul>
    • 6. Video Stats <ul><li>2 billion  – The number of videos watched per day on YouTube. </li></ul><ul><li>35  – Hours of video uploaded to YouTube every minute. </li></ul><ul><li>186  – The number of online videos the average Internet user watches in a month (USA). </li></ul><ul><li>84%  – Share of Internet users that view videos online (USA). </li></ul><ul><li>14%  – Share of Internet users that have uploaded videos online (USA). </li></ul><ul><li>2+ billion  – The number of videos watched per month on Facebook. </li></ul><ul><li>20 million  – Videos uploaded to Facebook per month. </li></ul>* Pingdom.com
    • 7. Video Stats 2 We Now Generate As Much Information Every Two Days as was Generated Since The Begging of Time to 2003 * *Eric Schmitt,Google
    • 8. MAP THERE IS NO MAP
    • 9. SETH <ul><li>The key distinction is the ability to forge your own path, to discover a route from one place to another that hasn’t been paved, measure, and quantified. So many times we someone to us exactly what do, and so many times that’s exactly the WRONG approach . </li></ul><ul><li>- Seth Godin, “Linchpin” </li></ul>
    • 10. Where To Find Us   Joshua Duncan @joshua_d Bertrand Hazard @productmarketer Kirsten Knipp @kirstenpetra Ketan Pandya @ketanpandya <ul><li>www.aRandomJog.com </li></ul><ul><li>http://blog.simplesoirees.com/ </li></ul><ul><li>http://blog.hubspot.com/ </li></ul>
    • 11. Image Credits <ul><li>Sun - http://www.flickr.com/photos/saynine/495893963/ </li></ul><ul><li>Video - http://www.flickr.com/photos/fensterbme/1990023423/sizes/l/ </li></ul><ul><li>Legos http://www.flickr.com/photos/treenaks/3823001756/sizes/l/ </li></ul>
    • 12.  

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