A marketing discussion from Product Camp Austin. Featuring, Ketan Pandya from AMD, Kirsten Knipp from Hubspot, Bertrand Hazar from Troux, and Josh Duncan from Zenoss.
The topic of the panel was being relevant with your marketing efforts. We started the discussion on how to define relevancy in the and then continued on into how to become relevant when you are a start-up. We then spent some time on maintaining relevancy and how to know when it is starting to slip away.