Quotes from Sally Hogshead's Fascinate

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  • 1. FASCINATE
    By Sally Hogshead
    A Few Favorite Quotes
    By Josh Duncan
    www.arandomjog.com
  • 2. Messages that fail to fascinate will become irrelevant. It’s that simple.
  • 3. Fascinating messages, like fascinating people, have the potential to consume us as almost nothing else can, sucking us into a vortex of intensity.
  • 4. People want to feel fascinated by a product or experience, and will pay more—often far more—for a brand that fascinates them.
  • 5. Fascination has
    little
    to do with what you say, and
    everything
    to do with what you inspire others to say about
    your message
  • 6. “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel” - Maya Angelou
  • 7. Peopledon’t want to connect with brands. They want to connect with each other.
  • 8. Lust can make people so enamored with a message that they’re temporarily willing to ignore everything else around, lower their defenses, and consider something they otherwise might not.
  • 9. A message with vice encourages people to change their patterns and try something different: a most useful tactic for anyone who wants to change ingrained beliefs or behavior.
  • 10. In our research, people were willing to pay almost 50 percent more for a pair of intensely fascinating sunglasses, such as those made by Chanel
  • 11. You can dabble in
    prestige,
    or experiment with
    power,
    but you can’t dip in and out of
    trust.
    It must be established consistently.
  • 12. The more we’re exposed to something or someone, the more we trust it. And the more we like it.
  • 13. Avoid
    Community Mentality.
    The most fascinating ideas are often fragile because they can easily become
    “dumbed down.”
  • 14. Fascination makes us feel more alive.
  • 15. Photo Credits
    Magic - http://www.flickr.com/photos/hryckowian/17706394/sizes/o/
    BMW - http://www.flickr.com/photos/greencracker/3554021159/sizes/o/
    Fish - http://www.flickr.com/photos/97373666@N00/253323619/sizes/l/
    Tiger - http://www.flickr.com/photos/rvirdi/243731625/sizes/o/
    Sun - http://www.flickr.com/photos/saynine/495893963/
    Lust - http://www.flickr.com/photos/alberto_as/2717505465/sizes/l/
    Shades - http://www.flickr.com/photos/lizmarionga/2473942201/sizes/o/
    Nascar - http://www.flickr.com/photos/imdan/466575225/sizes/o/
    Jump - http://www.flickr.com/photos/renwest/355205998/sizes/o/