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ProductCamp Austin Summer 2010- How to be a Product Marketing [...]
 

ProductCamp Austin Summer 2010- How to be a Product Marketing [...]

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Thanks to everyone that attended and voted us Best Session at Product Camp! ...

Thanks to everyone that attended and voted us Best Session at Product Camp!

- Josh Duncan and Bertrand Hazard.

Session Topic:
There has never been a more rewarding, yet challenging time for Product Marketers to engage with customers. The social media world has opened a new land of opportunities to tell your story. The question however is where one should focus its efforts given limited time/resources to be the most effective? Led by two Product Marketing practitioners, this Town Hall discussion, will focus on the what’s working today and what to look for in the future. The presenters will give examples from the industry and their experience while highly encouraging audience participation.

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  • http://www.flickr.com/photos/mac-ash/4336459095/sizes/l/in/photostream/
  • Quote taken from Mitch Joel - http://www.twistimage.com/blog/archives/product-is-the-new-marketing/
  • Quote taken from Mitch Joel - http://www.twistimage.com/blog/archives/product-is-the-new-marketing/
  • http://www.flickr.com/photos/stabilo-boss/93136022/sizes/o/in/photostream/
  • http://www.flickr.com/photos/angelinawb/266143521/

ProductCamp Austin Summer 2010- How to be a Product Marketing [...] ProductCamp Austin Summer 2010- How to be a Product Marketing [...] Presentation Transcript

  • How to be a Product Marketing [...]
     Joshua Duncan
    twitter.com/joshua_d
    Bertrand Hazard
    twitter.com/productmarketer
  • sponsors
  • WE ARE NOT SUPERHEROES
  • 1. Forget your product
  • 2. Lead with the story
  • Product Is The New Marketing
  • 3. Be Social
  • 4. Be Relevant
  • HOW TO BE A PRODUCT MARKETING [SUPERHERO]
    1. Forget Your Product 2. Lead With The Story 3. Be Social 4. Be Relevant
  • sponsors
  •  
    Credits and Links:
    Super Heros - http://www.flickr.com/photos/aloha75/4571410233/sizes/l/
    Crowd - http://www.flickr.com/photos/mac-ash/4336459095/sizes/l/in/photostream/
    Jeff Bezos on Charlie Rose - http://www.charlierose.com/guest/view/2618
    Embrace Life Video- http://www.youtube.com/watch?v=h-8PBx7isoM&feature=player_embedded
    Cake - http://www.flickr.com/photos/_sk/3245367176/sizes/o/
    Web - http://www.flickr.com/photos/stabilo-boss/93136022/sizes/o/in/photostream/
    Cree Lighting - http://www.creeledrevolution.com/
    Cree Video - http://www.youtube.com/watch?v=nbMyY59x8Cs
    Legos - http://www.flickr.com/photos/angelinawb/266143521/
    Toilet Video - http://www.youtube.com/watch?v=o5ul7prwoiM&feature=player_embedded