Own Your Story - Product Camp Austin 2012 PCA8

Own Your Story orSomeone Else Will Joshua Duncan @joshua_d #PCATX

Good marketing uses the products to help tell a story.Bad marketing tells stories about products. - Simon Sinek

Define Your Story

We help X do Y doing Z

A DIGITAL PRESENCE IS JUST A WAY OF LIFE

We are competing for the moment. We are competing for the future. We are competing for relevance. - Brian Solis

Own your Story

Companies can never be sureabout the final stories circulating in the market. Hence, telling authentic stories in the beginning is always best. - Philip Kotler, “Marketing 3.0”

“Theres an argument for transparency….Themarket, though, often seeks out the translucent. Things that GLOW. ” – Seth Godin

Write One, Run Everywhere

“Marketing is not a battle of products, It is a battle of perceptions” - Ries & Trout

“Strategy withouttactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu

Evolve your Story

When you make a decision, it results in anaction. And the accumulation of those decisions and actions become how people describe you and think of you. It becomes your “story” - Jeanne Bliss, “I Love You More Than My Dog”

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Own Your Story orSomeone Else Will Joshua Duncan @joshua_d

Image Credits• Story -http://www.flickr.com/photos/umjanedoan/497411169/sizes/z/in/photostream/• Mint – www.mint.com• Content Grid - http://blog.eloqua.com/the-content-grid-i-all-so-meta/• Spiderman - http://www.flickr.com/photos/polvero/3422530445/sizes/l/in/photostream/• Dinosaurs - http://www.flickr.com/photos/superamit/3886055392/sizes/o/in/photostream/• Napkin - http://www.flickr.com/photos/hammock/3605669058/sizes/l/in/photostream/• Amazon - http://mashable.com/2011/07/22/facts-amazon-com/#205832-The-First- Book-Sale• Content map - http://www.contentmarketinginstitute.com/2011/04/content-mapping-b2b-marketing/• 2012 - http://www.flickr.com/photos/creative_stock/6603724951/sizes/l/in/photostream/• Seth - http://sethgodin.typepad.com/seths_blog/2012/02/transparent-or-translucent.html

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Own Your Story - Product Camp Austin 2012 PCA8

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