Own Your Story - Product Camp Austin 2012 PCA8
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Own Your Story - Product Camp Austin 2012 PCA8

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Presentation by Josh Duncan, @joshua_d, made at Product Camp Austin 2012

Presentation by Josh Duncan, @joshua_d, made at Product Camp Austin 2012

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  • http://vimeo.com/16861131
  • http://blog.eloqua.com/demandcon-storytelling/“People don’t buy into your product. They buy into your approach to solving their problem,” Ernst intoned. Too often, marketers miss the mark by putting all their resources into the benefits of a product, rather than the passion and ingenuity that fueled the creation of that product in the first place.
  • We help sales win more business by converting leads to prospects fasterWe help IT keep the business running by automatically fixing network downtime.
  • http://blog.eloqua.com/demandcon-storytelling/“People don’t buy into your product. They buy into your approach to solving their problem,” Ernst intoned. Too often, marketers miss the mark by putting all their resources into the benefits of a product, rather than the passion and ingenuity that fueled the creation of that product in the first place.
  • Marketing is not a battle of productsIt is a battle of perceptions
  • Marketing is not a battle of productsIt is a battle of perceptions
  • Bad example – good tactics vs. good story/strategy
  • http://www.youtube.com/watch?v=pHxtB8zr8UMhttp://www.youtube.com/watch?v=ROGVzVCp_Nc
  • Marketing is not a battle of productsIt is a battle of perceptions
  • http://www.youtube.com/watch?v=pHxtB8zr8UMhttp://www.youtube.com/watch?v=ROGVzVCp_Nc
  • Bad example – good tactics vs. good story/strategy
  • Amazon.com sold its first book from Jeff Bezos' Seattle area garage in July of 1995. The book was Fluid Concepts & Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought.During its first month in business, Amazon.com received orders from people in 50 U.S. states and 45 countries across the world.
  • Amazon.com sold its first book from Jeff Bezos' Seattle area garage in July of 1995. The book was Fluid Concepts & Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought.During its first month in business, Amazon.com received orders from people in 50 U.S. states and 45 countries across the world.
  • http://vimeo.com/16861131

Own Your Story - Product Camp Austin 2012 PCA8 Own Your Story - Product Camp Austin 2012 PCA8 Presentation Transcript

  • Own Your Story orSomeone Else Will Joshua Duncan @joshua_d #PCATX
  • Good marketing uses the products to help tell a story.Bad marketing tells stories about products. - Simon Sinek
  • Define Your Story
  • We help X do Y doing Z
  • A DIGITAL PRESENCE IS JUST A WAY OF LIFE
  • We are competing for the moment. We are competing for the future. We are competing for relevance. - Brian Solis
  • Own your Story
  • Companies can never be sureabout the final stories circulating in the market. Hence, telling authentic stories in the beginning is always best. - Philip Kotler, “Marketing 3.0”
  • “Theres an argument for transparency….Themarket, though, often seeks out the translucent. Things that GLOW. ” – Seth Godin
  • Write One, Run Everywhere
  • “Marketing is not a battle of products, It is a battle of perceptions” - Ries & Trout
  • “Strategy withouttactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu
  • Evolve your Story
  • When you make a decision, it results in anaction. And the accumulation of those decisions and actions become how people describe you and think of you. It becomes your “story” - Jeanne Bliss, “I Love You More Than My Dog”
  • Is this good?
  • Own Your Story orSomeone Else Will Joshua Duncan @joshua_d
  • Image Credits• Story -http://www.flickr.com/photos/umjanedoan/497411169/sizes/z/in/photostream/• Mint – www.mint.com• Content Grid - http://blog.eloqua.com/the-content-grid-i-all-so-meta/• Spiderman - http://www.flickr.com/photos/polvero/3422530445/sizes/l/in/photostream/• Dinosaurs - http://www.flickr.com/photos/superamit/3886055392/sizes/o/in/photostream/• Napkin - http://www.flickr.com/photos/hammock/3605669058/sizes/l/in/photostream/• Amazon - http://mashable.com/2011/07/22/facts-amazon-com/#205832-The-First- Book-Sale• Content map - http://www.contentmarketinginstitute.com/2011/04/content-mapping-b2b-marketing/• 2012 - http://www.flickr.com/photos/creative_stock/6603724951/sizes/l/in/photostream/• Seth - http://sethgodin.typepad.com/seths_blog/2012/02/transparent-or-translucent.html