It’s often only at this point, after we’ve stopped searching for the answer, that the answer arrives
The hardest work always comes after, when you’re trying to make the idea real
We do some of our best thinking when we’re half asleep
While it’s commonly assumed that the best way to solve adifficult problem is to relentlessly focus, this clenched state of mind comes with a hidden cost:it inhibits the sort of creative connections that lead to breakthroughs
The normal person classifies an object, and thenforgets about it. The creative person, by contrast, is always open to new possibilities.
I think people need to be reminded that creativity is a verb, a very time-consuming verb. It’s about taking an idea in your head, and transforming that idea into something real. And that’s always going to be a long and difficult process.
There’s just one problem with brainstorming: it doesn’t work
Knowledge can be a subtle curse. When welearn about the world, we also learn all thereasons why the world cannot be changed.
Our findings show that debate and criticism do not inhibit ideas but, rather, stimulate them relative to every other condition.