Camp Austin Spring 2010 - Session Outline v2

Product Management: Start With The Story
ProductCamp AustinMarch 2010Joshua Duncanwww.twitter.com/joshua_d
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Session Goals
20 mins of presentation
20 mins of group discussion
3 key points
3 market examples
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Key Points
Nobody Cares
Write the commercial first
Don’t hide the demo button
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The Goal:
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The product has a story, and the marketing makes it sing*
*Baked In:, Bogusky &Winsor

Challenges:
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Why is it that some products seem to take off on their own and others never find a market?
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Why does the market not understand my product features?
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What can I do during product development to get people talking about my product?
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Storytelling is by far the most underrated skill in business**
*Gary Vaynerchuk, Crush It!
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Picture Credits
http://www.flickr.com/photos/71362960@N00/335350003/sizes/l/
http://www.flickr.com/photos/visbeek/2242177289/sizes/l/
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Camp Austin Spring 2010 - Session Outline v2

by josh duncan on Mar 13, 2010

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Camp Austin Spring 2010 - Session Outline v2 — Presentation Transcript