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Social Software in Libraries   Current Use & Future Considerations
http://www.flickr.com/photos/socialgrow/4425128655/
The Plan•   Why social software•   Policy & procedures•   Twitter•   LinkedIn•   Foursquare
Definitions        (from Wikipedia)Social Software:  a range of software systems that allow users to  interact and share d...
Why Social Software?  Interaction – Conversation – Participation                Engagement              Build Community
Policy & ProceduresGuidelines for:     Library accounts     Library staff     Library patrons  http://mashable.com/2009...
Library Twitter Policy“These guidelines pertain only to Twitter  accounts set up to direct to the library’s  website and t...
How do libraries use Twitter?                        Promote                         Events       Customer                ...
Twittiquette for Institutions•   Do treat Twitter as a conversation rather than a    broadcast medium.•   Do search Twitte...
6 Things Libraries Should Tweet• Library events*• Links to articles, videos, etc.• Solicit feedback• New additions to your...
Twitter: Followers
What are our Patrons saying?
Twitter: @ Replies
Twitter: The Retweet
Twitter: The Manual Retweet
Twitter ToolsSocialOomph             HootSuite– Pre-schedule tweets – Schedule tweets;                        StatisticsTw...
Hootsuite
Bit.ly
LinkedInhttp://ca.linkedin.com/in/jenniferlcyr
Contacts: People you KNOW
Foursquare: Venue Infohttp://foursquare.com/venue/370666
Foursquare: Tips!
Foursquare: Badges
How can Libraries Use Foursquare?Claim the venue!Rewards/contests for:  • Mayorships  • High count  • Frequency of check-i...
Conclusions• Libraries can use social software to monitor  patron feedback• Libraries do NOT have to use every social tool...
Suggested Reading•   Social software in libraries : building collaboration,    communication, and community online by Mere...
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Social software in libraries

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A short introduction to social networking and social media from a library perspective.
Originally presented December 2010

Published in: Education, Technology, Business
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Transcript of "Social software in libraries"

  1. 1. Social Software in Libraries Current Use & Future Considerations
  2. 2. http://www.flickr.com/photos/socialgrow/4425128655/
  3. 3. The Plan• Why social software• Policy & procedures• Twitter• LinkedIn• Foursquare
  4. 4. Definitions (from Wikipedia)Social Software: a range of software systems that allow users to interact and share dataSocial Network (service): an online service, platform, or site that focuses on building and reflecting of social networks or social relations among peopleSocial Media: are media for social interaction, using highly accessible and scalable publishing techniques
  5. 5. Why Social Software? Interaction – Conversation – Participation Engagement Build Community
  6. 6. Policy & ProceduresGuidelines for:  Library accounts  Library staff  Library patrons http://mashable.com/2009/10/02/social-media-policy-examples/
  7. 7. Library Twitter Policy“These guidelines pertain only to Twitter accounts set up to direct to the library’s website and to the library’s digital signage.”https://docs.google.com/View?id=ddhwntd8_107k6zdfnff
  8. 8. How do libraries use Twitter? Promote Events Customer Engage Service Patrons Build Reputation Live-Blog Share Links Events & News
  9. 9. Twittiquette for Institutions• Do treat Twitter as a conversation rather than a broadcast medium.• Do search Twitter daily for mentions of your institution• Do follow everyone who follows you.• Do post approximately once a day, or up to as many as five or six times a day.• Do sometimes ask questions and solicit feedback.http://www.infotoday.com/cilmag/may09/Milstein.shtml
  10. 10. 6 Things Libraries Should Tweet• Library events*• Links to articles, videos, etc.• Solicit feedback• New additions to your collection• Marketing• Answer questionshttp://andyburkhardt.com/2009/07/27/six-things-libraries-should-tweet/
  11. 11. Twitter: Followers
  12. 12. What are our Patrons saying?
  13. 13. Twitter: @ Replies
  14. 14. Twitter: The Retweet
  15. 15. Twitter: The Manual Retweet
  16. 16. Twitter ToolsSocialOomph HootSuite– Pre-schedule tweets – Schedule tweets; StatisticsTwitterfeed Bit.ly– link Twitter to – URL shortener; Identi.ca; Blog to Statistics Twitter
  17. 17. Hootsuite
  18. 18. Bit.ly
  19. 19. LinkedInhttp://ca.linkedin.com/in/jenniferlcyr
  20. 20. Contacts: People you KNOW
  21. 21. Foursquare: Venue Infohttp://foursquare.com/venue/370666
  22. 22. Foursquare: Tips!
  23. 23. Foursquare: Badges
  24. 24. How can Libraries Use Foursquare?Claim the venue!Rewards/contests for: • Mayorships • High count • Frequency of check-ins • Bookworm badgeWrite tips.
  25. 25. Conclusions• Libraries can use social software to monitor patron feedback• Libraries do NOT have to use every social tool• Librarians should experiment with social networks and services to understand trends
  26. 26. Suggested Reading• Social software in libraries : building collaboration, communication, and community online by Meredith Farkas. (available at McGill & BAnQ)• CMO’s guide to the Social Landscape• Twittering Libraries (Wiki)• Checking In: Location Services for Libraries
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