Social software in libraries


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A short introduction to social networking and social media from a library perspective.
Originally presented December 2010

Published in: Education, Technology, Business
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Social software in libraries

  1. 1. Social Software in Libraries Current Use & Future Considerations
  2. 2.
  3. 3. The Plan• Why social software• Policy & procedures• Twitter• LinkedIn• Foursquare
  4. 4. Definitions (from Wikipedia)Social Software: a range of software systems that allow users to interact and share dataSocial Network (service): an online service, platform, or site that focuses on building and reflecting of social networks or social relations among peopleSocial Media: are media for social interaction, using highly accessible and scalable publishing techniques
  5. 5. Why Social Software? Interaction – Conversation – Participation Engagement Build Community
  6. 6. Policy & ProceduresGuidelines for:  Library accounts  Library staff  Library patrons
  7. 7. Library Twitter Policy“These guidelines pertain only to Twitter accounts set up to direct to the library’s website and to the library’s digital signage.”
  8. 8. How do libraries use Twitter? Promote Events Customer Engage Service Patrons Build Reputation Live-Blog Share Links Events & News
  9. 9. Twittiquette for Institutions• Do treat Twitter as a conversation rather than a broadcast medium.• Do search Twitter daily for mentions of your institution• Do follow everyone who follows you.• Do post approximately once a day, or up to as many as five or six times a day.• Do sometimes ask questions and solicit feedback.
  10. 10. 6 Things Libraries Should Tweet• Library events*• Links to articles, videos, etc.• Solicit feedback• New additions to your collection• Marketing• Answer questions
  11. 11. Twitter: Followers
  12. 12. What are our Patrons saying?
  13. 13. Twitter: @ Replies
  14. 14. Twitter: The Retweet
  15. 15. Twitter: The Manual Retweet
  16. 16. Twitter ToolsSocialOomph HootSuite– Pre-schedule tweets – Schedule tweets; StatisticsTwitterfeed– link Twitter to – URL shortener;; Blog to Statistics Twitter
  17. 17. Hootsuite
  18. 18.
  19. 19. LinkedIn
  20. 20. Contacts: People you KNOW
  21. 21. Foursquare: Venue Info
  22. 22. Foursquare: Tips!
  23. 23. Foursquare: Badges
  24. 24. How can Libraries Use Foursquare?Claim the venue!Rewards/contests for: • Mayorships • High count • Frequency of check-ins • Bookworm badgeWrite tips.
  25. 25. Conclusions• Libraries can use social software to monitor patron feedback• Libraries do NOT have to use every social tool• Librarians should experiment with social networks and services to understand trends
  26. 26. Suggested Reading• Social software in libraries : building collaboration, communication, and community online by Meredith Farkas. (available at McGill & BAnQ)• CMO’s guide to the Social Landscape• Twittering Libraries (Wiki)• Checking In: Location Services for Libraries