“How to Boost Profits For Your
Small Business with the Internet”

           Brought to You By:



       For 2 Free Consu...
Introduction
• Would you like to utilize the Internet to help
  grow your business… but just don’t know
  where to start?
...
Agenda
• Introduction to Internet Marketing

• You NEED to Have a Website for Your Business

• Your Very Own Automated Mar...
INTRODUCTION TO
INTERNET MARKETING…
Internet Marketing
• Marketing of products and services on the Internet

• Lower costs of distribution of information

• I...
5 BIG Mistakes
• You don’t have a website

• You don’t have a “direct response” website

• You don’t capture the contact i...
STEP 1: YOU NEED TO HAVE A
WEBSITEFOR YOUR BUSINESS…
Importance of a Website
• When you want to buy something, where do
  you go to search for it?

• According to InternetWorl...
How to Create a Website
• Create one yourself
  – Blinkweb
  – SiteSell
  – WordPress

• Outsource
  – Family and friends
...
Static vs. Direct Response
• Static Website
  – For branding purposes
  – Just provides information
  – Doesn’t change and...
STEP 2: SET UP YOUR AUTOMATED
MARKETING SYSTEM…
An Automated Marketing System
• Set up an autoresponder
   – AWeber, GetReponse, etc.

• Generate lead capture forms

• Bu...
Capturing Prospect Information
• Use your autoresponder service to generate
  lead capture forms

• Provide an incentive f...
Example: TheSmallBusinessMBA.com
The Importance of List-Building
• A big database = free advertising

• Communicate with your prospect and/or customer list...
The Importance of Following Up
• Autoresponder allows you to follow up with
  your prospects

• Your prospects may not be ...
Staying In Touch… Through E-mail
• Keep in contact with your customers through e-mails

• Updates on promotions, special d...
STEP 3: DRIVE TARGETED TRAFFIC
TO YOUR WEBSITE…
Free Traffic
•   Receipts, business cards, brochures
•   Search Engine Optimization
•   Google Maps listing
•   E-mail Mar...
Paid Traffic
• Google AdWords

• Ezine Advertising

• Banner Ads
Do You Want 2 Free Consultations &
  Your Own Customized Internet
 Marketing Blueprint? Please visit
www.TheSmallBusinessM...
Upcoming SlideShare
Loading in …5
×

How to Boost Profits For Your Small Business with the Internet

461
-1

Published on

This presentation discusses how small business owners can use the power of the Internet to grow their businesses.

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
461
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
44
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

How to Boost Profits For Your Small Business with the Internet

  1. 1. “How to Boost Profits For Your Small Business with the Internet” Brought to You By: For 2 Free Consultations & Your Own Customized Marketing Blueprint, Please Visit www.TheSmallBusinessMBA.com
  2. 2. Introduction • Would you like to utilize the Internet to help grow your business… but just don’t know where to start? • Do you already have an online presence… but you aren’t seeing any results? • You’re in the right place!
  3. 3. Agenda • Introduction to Internet Marketing • You NEED to Have a Website for Your Business • Your Very Own Automated Marketing System • Traffic Generation
  4. 4. INTRODUCTION TO INTERNET MARKETING…
  5. 5. Internet Marketing • Marketing of products and services on the Internet • Lower costs of distribution of information • Interactive • Consumers can research products and services • Businesses can reach a wide audience • Marketing campaigns are measurable
  6. 6. 5 BIG Mistakes • You don’t have a website • You don’t have a “direct response” website • You don’t capture the contact information of the people who visit your website • You don’t follow up with your prospects • You don’t drive traffic to your website
  7. 7. STEP 1: YOU NEED TO HAVE A WEBSITEFOR YOUR BUSINESS…
  8. 8. Importance of a Website • When you want to buy something, where do you go to search for it? • According to InternetWorldStats.com, by June 2008, the number of Internet users in the US had reached over 220 million (72.5% of US population) • Get a website for your business. Period.
  9. 9. How to Create a Website • Create one yourself – Blinkweb – SiteSell – WordPress • Outsource – Family and friends – Website development and design company – Elance, Guru, etc.
  10. 10. Static vs. Direct Response • Static Website – For branding purposes – Just provides information – Doesn’t change and isn’t interactive • Direct Response Website – Sells the product or service (e-commerce) – Collects prospect contact information
  11. 11. STEP 2: SET UP YOUR AUTOMATED MARKETING SYSTEM…
  12. 12. An Automated Marketing System • Set up an autoresponder – AWeber, GetReponse, etc. • Generate lead capture forms • Builds your “list” (i.e. database) • Send out pre-scheduled emails… AUTOMATIC follow-up
  13. 13. Capturing Prospect Information • Use your autoresponder service to generate lead capture forms • Provide an incentive for visitors to your website to give you their contact information – Special discount – Gift certificate – E-book – Free report
  14. 14. Example: TheSmallBusinessMBA.com
  15. 15. The Importance of List-Building • A big database = free advertising • Communicate with your prospect and/or customer list easily • Market or sell with one click of a button • Upcoming sales, promotions, coupons, etc. • Builds and manages your database automatically • Ask for testimonials or referrals
  16. 16. The Importance of Following Up • Autoresponder allows you to follow up with your prospects • Your prospects may not be ready to when you first tried to sell your product or service • By following up, you are always in front of your prospects, so when they ARE ready to buy… they’ll buy from YOU
  17. 17. Staying In Touch… Through E-mail • Keep in contact with your customers through e-mails • Updates on promotions, special deals, coupons, etc. • Easily keep them posted on current activities (change of address, hours of operation, etc.) • Provide them with valuable information or education • Builds connection between you and your customers
  18. 18. STEP 3: DRIVE TARGETED TRAFFIC TO YOUR WEBSITE…
  19. 19. Free Traffic • Receipts, business cards, brochures • Search Engine Optimization • Google Maps listing • E-mail Marketing Campaigns • Article Marketing • Video Marketing • Social Media (Twitter, Facebook, LinkedIn, etc.) • Blogging • Forum Marketing
  20. 20. Paid Traffic • Google AdWords • Ezine Advertising • Banner Ads
  21. 21. Do You Want 2 Free Consultations & Your Own Customized Internet Marketing Blueprint? Please visit www.TheSmallBusinessMBA.com to find out how. Presented By:
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×