“How to Boost Profits For Your
Small Business with the Internet”
Brought to You By:
For 2 Free Consultations & Your Own
Customized Marketing Blueprint, Please Visit
www.TheSmallBusinessMBA.com

Introduction
• Would you like to utilize the Internet to help
grow your business… but just don’t know
where to start?
• Do you already have an online presence… but
you aren’t seeing any results?
• You’re in the right place!

Agenda
• Introduction to Internet Marketing
• You NEED to Have a Website for Your Business
• Your Very Own Automated Marketing System
• Traffic Generation

INTRODUCTION TO
INTERNET MARKETING…

Internet Marketing
• Marketing of products and services on the Internet
• Lower costs of distribution of information
• Interactive
• Consumers can research products and services
• Businesses can reach a wide audience
• Marketing campaigns are measurable

5 BIG Mistakes
• You don’t have a website
• You don’t have a “direct response” website
• You don’t capture the contact information of the
people who visit your website
• You don’t follow up with your prospects
• You don’t drive traffic to your website

STEP 1: YOU NEED TO HAVE A
WEBSITEFOR YOUR BUSINESS…

Importance of a Website
• When you want to buy something, where do
you go to search for it?
• According to InternetWorldStats.com, by June
2008, the number of Internet users in the US
had reached over 220 million (72.5% of US
population)
• Get a website for your business. Period.

How to Create a Website
• Create one yourself
– Blinkweb
– SiteSell
– WordPress
• Outsource
– Family and friends
– Website development and design company
– Elance, Guru, etc.

Static vs. Direct Response
• Static Website
– For branding purposes
– Just provides information
– Doesn’t change and isn’t interactive
• Direct Response Website
– Sells the product or service (e-commerce)
– Collects prospect contact information

STEP 2: SET UP YOUR AUTOMATED
MARKETING SYSTEM…

An Automated Marketing System
• Set up an autoresponder
– AWeber, GetReponse, etc.
• Generate lead capture forms
• Builds your “list” (i.e. database)
• Send out pre-scheduled emails… AUTOMATIC
follow-up

Capturing Prospect Information
• Use your autoresponder service to generate
lead capture forms
• Provide an incentive for visitors to your
website to give you their contact information
– Special discount
– Gift certificate
– E-book
– Free report

Example: TheSmallBusinessMBA.com

The Importance of List-Building
• A big database = free advertising
• Communicate with your prospect and/or customer list easily
• Market or sell with one click of a button
• Upcoming sales, promotions, coupons, etc.
• Builds and manages your database automatically
• Ask for testimonials or referrals

The Importance of Following Up
• Autoresponder allows you to follow up with
your prospects
• Your prospects may not be ready to when you
first tried to sell your product or service
• By following up, you are always in front of
your prospects, so when they ARE ready to
buy… they’ll buy from YOU

Staying In Touch… Through E-mail
• Keep in contact with your customers through e-mails
• Updates on promotions, special deals, coupons, etc.
• Easily keep them posted on current activities (change of
address, hours of operation, etc.)
• Provide them with valuable information or education
• Builds connection between you and your customers

STEP 3: DRIVE TARGETED TRAFFIC
TO YOUR WEBSITE…

Free Traffic
• Receipts, business cards, brochures
• Search Engine Optimization
• Google Maps listing
• E-mail Marketing Campaigns
• Article Marketing
• Video Marketing
• Social Media (Twitter, Facebook, LinkedIn, etc.)
• Blogging
• Forum Marketing

Paid Traffic
• Google AdWords
• Ezine Advertising
• Banner Ads

Do You Want 2 Free Consultations &
Your Own Customized Internet
Marketing Blueprint? Please visit
www.TheSmallBusinessMBA.com to
find out how.
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