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Social Networking Recommendation

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This presentation covers 3 social networking sites and is part of a consultancy request on behalf of Pekish foods. Recommendations are provided at the end.

This presentation covers 3 social networking sites and is part of a consultancy request on behalf of Pekish foods. Recommendations are provided at the end.

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  • Very brief slide, literally a 3-5second “And now lets have a look at the following options in more detail…”
  • Transcript

    • 1. Social Networking Review
      Presented By: Safeena, Tanya and Jamie
    • 2. Overview
      Criteria
      Whose Available
      User Base Comparison
      Review of LinkedIn
      Review of Facebook
      Review of Biznik
      Recommendations/Conclusion
    • 3. Criteria
      Pekish Foods, a Glasgow based delicatessen has requested that we consult them on social networking sites, which could be used to enhance their current business operations.
    • 4. Who’s Available
    • 5. User Base Comparison
    • 6. LinkedIn
      Advantages
      Disadvantages
      Allows the creation of a company profile (employees, size and promotional updates)
       section on question and answers
       up-to-date information on events
      Quick access to companies website
      Suitable for large organisation
      Not a suitable site for targeting customers
      Forces more on advertising vacancies and employees
      Website mostly use by big corporations
      Has a small percentage of UK users
      Not suitable for small companies
    • 7. Biznik
      Advantages
      Disadvantages
      Business orientated
      Integrated Google Maps
      Minor integration options with other social, bigger networking sites
      Business aritcles published and graded
      Accessability to various events
      Very few members from the UK. More focused on the USA
      Very little relative content to Pekish foods
      Limited content
      Inadequate search function
    • 8. Facebook
      Advantages
      Disadvantages
      Multiple applications enabling advertising, video clips, photos
      Can link to company website
      Customers/employees may already be familiar with facebook, more so than a business orientated site
      There are existing Glasgow companies using the site
      More relevant to a smaller organisation
      Customers can provide relevant feedback
      Very few similar organisations
      Negative feedback is clearly seen, unless removed
    • 9. Recommendations
      Facebook
      Largest user base
      Free to set-up and use
      Relatively easy-to-use features
      Popularity – Customers most likely familiar with site
      Integrated features such as youtube streaming
    • 10. Conclusion
      • Multiple sites could be utilised if need be as the set-up costs tend to be zero for basic package
      • 11. Social Networking sites do not interoperate with each other
      • 12. Dedicated employee time required to provide a consistent and successful service

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