• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Email marketing analytics
 

Email marketing analytics

on

  • 615 views

Apresentação no evento do Facebuzz sobre Email Marketing

Apresentação no evento do Facebuzz sobre Email Marketing

Statistics

Views

Total Views
615
Views on SlideShare
609
Embed Views
6

Actions

Likes
5
Downloads
6
Comments
0

2 Embeds 6

http://www.linkedin.com 5
https://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-ShareAlike LicenseCC Attribution-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Email marketing analytics Email marketing analytics Presentation Transcript

    • Email Marketing Analytics
    • Agenda Métricas Base Kpis Testar a eficácia de uma campanha Benchmarks Resumo
    • Métricas e definições Base Hard Bounce Soft Bounce Delivery Rate % Open Rate% Click trough rate % Spam rate %
    • Métricas e Kpis Unsubscribe rate New Subscriber rate Conversion rate Revenue by campaign Revenue per email delivered
    • Testar a eficácia de um email Experimentamos o assunto
    • Email - Corpo
    • Resultado*|FNAME|* *|LNAME|*, Gostarias de aumentar a Eficácia do Marketing Digital?
    • Compilar resultados do site
    • Benchmark & Análise competitiva Comparar métricas ( por tipo de industria)  Open Rate  CTOR  Conversion rate %
    • O que os CXO querem? Fonte: Marketing Sherpa 2011
    • Persegue o teu sucessono email marketing! Segmentar Verificar Caminho de persuasão Verificar call to action Otimizar campanhas, medindo! Where is the money?
    • Mais Informações Muito Obrigado! Jorge Cunha about.me/jorgecunha http://ittechbuz.comjorge.cunha@ittechbuz.com