Technology and Behaviour
James Swanston
Carbon Voyage
  
Some of the problems
Needless doubling up
of vehicles
Managing expenditure/
Acquitting receipts
Congestion
Stakeholder/ Re...
A study commissioned by the
National Geographic in Pittsburgh
Equivalent to:
Taking 370 cars off the road for a
year
213,7...
Opportunities for Transport Efficiency 
Transport
Efficiency Vehicles
Optimisation
Behaviour
Infrastructure
Roads
Support
...
What can technology do?
Information Portal
Informed Personal Travel
 
 
 
 
Paperless Invoices
Booking/ Management Tools
 ...
A Sliding Scale of Efficiency
Multi-Mode
Less Efficient
Single Mode
More Efficient
Paperless 
Invoices
Dynamic 
Mode Shift...
Macro vs Micro
Organisational vs Individual
Drivers for Sustainable Travel
Drivers for Change
Cost
Carbon 
Regulation
Congestion
Employees
Customers
Shareholders
Organisational Behaviour
Drivers for Change
Cost
Carbon 
Regulation
Congestion
Employees
Customers
Shareholders
Organisational Behaviour
Drivers ag...
Drivers for Change
Cost
Carbon 
Health
Parking?
Individual Behaviour
Drivers for Change
Cost
Carbon 
Health
Individual Behaviour
Drivers against Change
Opportunity Cost
Convenience
Unattracti...
Drivers for Change
Cost
Carbon 
Health
Individual Behaviour
Drivers against Change
Opportunity Cost
Convenience
Unattracti...
• Technology ...
•Can enable rapid improvements
•Must be part of a coherent strategy
• What else?
•Regulation
•Infrastruct...
For more information
www.carbonvoyage.com
Stand 855  
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Carbon voyage technology_behaviourchange

  1. 1. Technology and Behaviour James Swanston Carbon Voyage   
  2. 2. Some of the problems Needless doubling up of vehicles Managing expenditure/ Acquitting receipts Congestion Stakeholder/ Reputation Management  Lack of easy access to supply chain Carbon Emissions Pollutants Stove-piped transport modes Under-utilised transport assets Costs Regulatory Requirements
  3. 3. A study commissioned by the National Geographic in Pittsburgh Equivalent to: Taking 370 cars off the road for a year 213,700 less gallons of petroleum Over USD 500,000 saved for commuters What if everyone travelled in more sustainable ways? http://blogs.ngm.com/blog_central/2010/06/a-day-with-less-driving.html
  4. 4. Opportunities for Transport Efficiency  Transport Efficiency Vehicles Optimisation Behaviour Infrastructure Roads Support Services Car Parking Information Trust Needs/ Wants Across Modes Within a ModeTravel Alternatives Energy Design Vehicle Management
  5. 5. What can technology do? Information Portal Informed Personal Travel         Paperless Invoices Booking/ Management Tools         Fleet Management Optimised Travel        
  6. 6. A Sliding Scale of Efficiency Multi-Mode Less Efficient Single Mode More Efficient Paperless  Invoices Dynamic  Mode Shift Vehicle  Sharing Ability to pick from different mode choices
  7. 7. Macro vs Micro Organisational vs Individual Drivers for Sustainable Travel
  8. 8. Drivers for Change Cost Carbon  Regulation Congestion Employees Customers Shareholders Organisational Behaviour
  9. 9. Drivers for Change Cost Carbon  Regulation Congestion Employees Customers Shareholders Organisational Behaviour Drivers against Change Competing resources Inefficient procurement Lack of senior buy-in Lack of coherent and resourced strategy Employee Terms and Conditions
  10. 10. Drivers for Change Cost Carbon  Health Parking? Individual Behaviour
  11. 11. Drivers for Change Cost Carbon  Health Individual Behaviour Drivers against Change Opportunity Cost Convenience Unattractive or no incentives Trust Knowledge/ information  
  12. 12. Drivers for Change Cost Carbon  Health Individual Behaviour Drivers against Change Opportunity Cost Convenience Unattractive or no incentives Trust Knowledge/ information   Opportunities to affect change Information Trust - system Trust - other sharers Management Incentives  
  13. 13. • Technology ... •Can enable rapid improvements •Must be part of a coherent strategy • What else? •Regulation •Infrastructure Conclusion
  14. 14. For more information www.carbonvoyage.com Stand 855  

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