Introducing Microsoft's Azure Services Platform John Stame Platform Strategy Advisor [email_address] Blog: http://jcstame.wordpress.com/

Is Cloud Computing for real? Here is what some leading analysts are saying: Leading Analyst Firm Listed Cloud Computing as one of the “Top 10 Disruptive Technologies for 2008 - 20012. The firm calls Cloud Computing “A style of computing in which massively scalable IT-enabled capabilities are provided as a service across the Internet to multiple external customers.” Merrill Lynch “ The Cloud Wars: $100+ billion at stake” (07 May 2008). It states that by 2011 the volume of cloud computing market opportunity could amount to $160bn, including $95bn in business and productivity applications (email, office, CRM, etc.) and $65bn in online advertising. Forrester Research Report (March 7, 2008) “ Is Cloud Computing Ready for the Enterprise” - concludes that “Cloud Computing is looking like a classic disruptive technology.” David Chappell “ The attractions of cloud-based computing, including scalability and lower costs, are very real. If you work in application development, whether for a software vendor or an end user, expect the cloud to play an increasing role in your future. The next generation of application platforms is here.”

Here is what some leading analysts are saying:

Leading Analyst Firm

Listed Cloud Computing as one of the “Top 10 Disruptive Technologies for 2008 - 20012. The firm calls Cloud Computing “A style of computing in which massively scalable IT-enabled capabilities are provided as a service across the Internet to multiple external customers.”

Merrill Lynch

“ The Cloud Wars: $100+ billion at stake” (07 May 2008). It states that by 2011 the volume of cloud computing market opportunity could amount to $160bn, including $95bn in business and productivity applications (email, office, CRM, etc.) and $65bn in online advertising.

Forrester Research Report (March 7, 2008)

“ Is Cloud Computing Ready for the Enterprise” - concludes that “Cloud Computing is looking like a classic disruptive technology.”

David Chappell

“ The attractions of cloud-based computing, including scalability and lower costs, are very real. If you work in application development, whether for a software vendor or an end user, expect the cloud to play an increasing role in your future. The next generation of application platforms is here.”

Transformational Era

On premises vs. in the cloud Application runs on-premises Buy my own hardware, and manage my own data center Application runs at a hoster Co-location or Managed servers Application runs using cloud services “ cloud fabric” (elastic, infini-scale) Economy of Scale Low High Control High Low

On premises vs. in the cloud “ Packaged” Application An application that I buy “off the shelf” and run myself “ Home Built” Application An application that I develop and run myself Hosted “ Home Built” An application that I develop myself, but run at a hoster Hosted “ Packaged” An application that I buy “off the shelf” and run at a hoster Cloud Platform An application that I develop myself, but run in the cloud “ Software as a Service” A hosted application that I buy from a vendor Build Buy On premises Cloud

On premises vs. in the cloud Hosted “ Home Built” An application that I develop myself, but run at a hoster Cloud Platform An application that I develop myself, but run in the cloud “ Packaged” Application An application that I buy “off the shelf” and run myself Hosted “ Packaged” An application that I buy “off the shelf” and then run at a hoster “ Home Built” Application An application that I develop and run myself Maximum Economy of Scale Maximum Control “ Software as a Service” A hosted application that I buy from a vendor Build Buy On premises Cloud

Software + Services Rich user experiences Great offline support Security and privacy Compliance and regulations Customizability Software Services

Rich user experiences

Great offline support

Security and privacy

Compliance and regulations

Customizability

Attributes of a Cloud Platform Transforming the economics of software Comprehensive Software + Services Flexible, on-demand infrastructure Comprehensive development services Reduce capital and operations costs Cost effectively handling usage spikes Geo-scale and reliability Deployment and management Consistent experience across all devices Programming model symmetry Familiar development environment Designed for security & privacy Control & customizability

Flexible, on-demand infrastructure

Comprehensive development services

Reduce capital and operations costs

Cost effectively handling usage spikes

Geo-scale and reliability

Deployment and management

Consistent experience across all devices

Programming model symmetry

Familiar development environment

Designed for security & privacy

Control & customizability

Introducing Azure ™ An internet-scale cloud services platform hosted in Microsoft data centers, which provides an operating system and a set of developer services that can be used individually or together. Azure ™ Services Platform

Compute Services Scalable and reliable Web applications 64-bit hosting service in the cloud .NET 3.5 SP1, managed code, ASP.NET, IIS 7, SOAP/REST/XML, PHP, Ruby, Python Security supported by flexible Code Access Security policies Small runtime API supports logging and local scratch storage Storage Services Simple data storage for cloud-based applications Blobs, tables, and queues; local and remote REST-based access to data Authenticated access and triple replication Management Services Manage the applications, not infrastructure Advanced tracing & logging – monitor compute, storage, and bandwidth Dynamically upgrade applications without downtime Resource usage and performance insights; monitoring & metering Development Tools Model and execute business logic and service interactions Complete offline environment, including compute and storage services Visual Studio add-in enables local debugging ( Eclipse soon ) Cloud services operating system that provides on-demand compute and storage capabilities to host, scale, and manage applications

Compute Services

Scalable and reliable Web applications 64-bit hosting service in the cloud

.NET 3.5 SP1, managed code, ASP.NET, IIS 7, SOAP/REST/XML, PHP, Ruby, Python

Security supported by flexible Code Access Security policies

Small runtime API supports logging and local scratch storage

Storage Services

Simple data storage for cloud-based applications

Blobs, tables, and queues; local and remote REST-based access to data

Authenticated access and triple replication

Management Services

Manage the applications, not infrastructure

Advanced tracing & logging – monitor compute, storage, and bandwidth

Dynamically upgrade applications without downtime

Resource usage and performance insights; monitoring & metering

Development Tools

Model and execute business logic and service interactions

Complete offline environment, including compute and storage services

Visual Studio add-in enables local debugging ( Eclipse soon )

Service Bus Exchange messages between loosely coupled, composite applications Connectivity to on-premises applications; secure, federated firewall-friendly messaging; simple, connected pub-sub eventing; extension of WCF Federated namespace – shared, hierarchical, Internet-accessible URL Service registry – publish service endpoints, lightweight, hierarchical, RSS-based discovery Relay and connectivity – unicast/multicast datagram distribution, bidirectional sockets, request-response messaging, pull-mode message delivery, Web service intermediary, WS-*/SOAP, REST Access Control Service Rules-driven application access control to users across organizations Security Token Service (STS) – User name/password, Windows CardSpace, X.509 certificate, 3rd-party STS-issued SAML token, WS-Security, WS-Federation Each .NET Services solution has a private, isolated STS; backing identity infrastructure for all services published within that solution’s Service Bus namespace Claims-based rules-driven authorization – configured via claim mappings Workflow Service Model and execute business logic and service interactions Reliable and scalable cloud runtime environment for user-defined declarative workflows Extends Windows Workflow Foundation (.NET 3.5) to the cloud Activities optimized for sending, receiving, and manipulating HTTP and Service Bus messages Deploy, manage and track running workflow instances using tools and APIs Set of highly scalable, developer-oriented services that provide key building blocks required by many cloud-based and cloud-aware applications

Service Bus

Exchange messages between loosely coupled, composite applications

Connectivity to on-premises applications; secure, federated firewall-friendly messaging; simple, connected pub-sub eventing; extension of WCF

Federated namespace – shared, hierarchical, Internet-accessible URL

Service registry – publish service endpoints, lightweight, hierarchical, RSS-based discovery

Relay and connectivity – unicast/multicast datagram distribution, bidirectional sockets, request-response messaging, pull-mode message delivery, Web service intermediary, WS-*/SOAP, REST

Access Control Service

Rules-driven application access control to users across organizations

Security Token Service (STS) – User name/password, Windows CardSpace, X.509 certificate, 3rd-party STS-issued SAML token, WS-Security, WS-Federation

Each .NET Services solution has a private, isolated STS; backing identity infrastructure for all services published within that solution’s Service Bus namespace

Claims-based rules-driven authorization – configured via claim mappings

Workflow Service

Model and execute business logic and service interactions

Reliable and scalable cloud runtime environment for user-defined declarative workflows

Extends Windows Workflow Foundation (.NET 3.5) to the cloud

Activities optimized for sending, receiving, and manipulating HTTP and Service Bus messages

Deploy, manage and track running workflow instances using tools and APIs

SQL Data Services Internet-facing database built on SQL Server relational database Data storage – blobs, flexible, structured, birth to archival, multiple consistency levels Data Processing – filters, aggregates, user-defined logic, online-offline indexing Data Delivery – network proximity aware, locate closest static-content copies, spanning trees for live-content, failure resiliency Scalable, Flexible, Reliable, and Secure High-availability database, scale as needed and without limits Data partitions limited to single node on cluster – efficient replication and load balancing Geo-replication and transactional consistency of data across multiple copies Geo-location configuration helps protect against latency and improve response time HTTPS/SSL support; built on SQL Server security infrastructure Developer Agility Standards-based interface and familiar language support Access runtimes through standards-based interfaces and Web services – SOAP and REST Perform CRUD operations with authorities, containers, and entities Relational queries via text-based queries, LINQ, typed data in XML wire format Simple filtering, retrieval of complete entities, full-text search, paging queries Flexible data model, no schema required Highly scalable and Internet-facing distributed database services in the cloud for storing structured and unstructured data, and processing relational queries

SQL Data Services

Internet-facing database built on SQL Server relational database

Data storage – blobs, flexible, structured, birth to archival, multiple consistency levels

Data Processing – filters, aggregates, user-defined logic, online-offline indexing

Data Delivery – network proximity aware, locate closest static-content copies, spanning trees for live-content, failure resiliency

Scalable, Flexible, Reliable, and Secure

High-availability database, scale as needed and without limits

Data partitions limited to single node on cluster – efficient replication and load balancing

Geo-replication and transactional consistency of data across multiple copies

Geo-location configuration helps protect against latency and improve response time

HTTPS/SSL support; built on SQL Server security infrastructure

Developer Agility

Standards-based interface and familiar language support

Access runtimes through standards-based interfaces and Web services – SOAP and REST

Perform CRUD operations with authorities, containers, and entities

Relational queries via text-based queries, LINQ, typed data in XML wire format

Simple filtering, retrieval of complete entities, full-text search, paging queries

Flexible data model, no schema required

Live Framework Extensible components to build rich consumer services Mesh Services – build applications that span across the web, devices, apps, and services User – Mesh management and sharing resources across multiple users Device – facilities for managing the collection of heterogeneous devices; relationship, status, security Synchronization – data and metadata synchronization framework across applications, devices, and cloud Application – facilities for managing the configuration, deployment, and versioning of applications Identity Services – manage identities with associated services; delegated authentication Directory Services – manage relationships between identities, data, devices, and apps User-Data Storage Services – manage user-centric information; extensible data types Communication and Presence Services – transport infrastructure for transient and persistent state management between applications and devices Search Services – facilities for building search capailities for web sites and applications Geospatial Services – geocoding/reverse geocoding, routing, search, mapping data Development Platform Uniform way for programming Live Services from any platform, language, application or device Exposes RESTful programming model for live resources Protocol based – open standards usage: HTTP, XML, ATOM, RSS Resource Model: unified model across Live Symmetric client/cloud programming model CRUD/Query, triggers and SPROC based interaction model Libraries: Rich client libraries (.NET, Silverlight, JavaSript etc.) A set of building blocks for handling user data and application resources, and extensible components to build rich social applications and consumer experiences

Live Framework

Extensible components to build rich consumer services

Mesh Services – build applications that span across the web, devices, apps, and services

User – Mesh management and sharing resources across multiple users

Device – facilities for managing the collection of heterogeneous devices; relationship, status, security

Synchronization – data and metadata synchronization framework across applications, devices, and cloud

Application – facilities for managing the configuration, deployment, and versioning of applications

Identity Services – manage identities with associated services; delegated authentication

Directory Services – manage relationships between identities, data, devices, and apps

User-Data Storage Services – manage user-centric information; extensible data types

Communication and Presence Services – transport infrastructure for transient and persistent state management between applications and devices

Search Services – facilities for building search capailities for web sites and applications

Geospatial Services – geocoding/reverse geocoding, routing, search, mapping data

Development Platform

Uniform way for programming Live Services from any platform, language, application or device

Exposes RESTful programming model for live resources

Protocol based – open standards usage: HTTP, XML, ATOM, RSS

Resource Model: unified model across Live

Symmetric client/cloud programming model

CRUD/Query, triggers and SPROC based interaction model

Libraries: Rich client libraries (.NET, Silverlight, JavaSript etc.)

Skills Reuse

Ethiopia Schools Project Combines the magic of the PC as an instructional device with the benefits of centralized control and deployment Enabled by Windows Azure The power of the PC Combined with central control 250,000 teachers

Ethiopia Schools Project

Enabled by Windows Azure

The power of the PC

Combined with central control

250,000 teachers

OpenText Open Text Solutions and Frameworks for SharePoint Open Text Enterprise Library, Archive, and Storage Services

Roadmap PDC 2009 Future Compute Simple Storage Developer Tools Native Code Support Advanced logging and tracing Dynamic Scaling Variable VM sizes Global datacenter presence Support for Windows Server VM’s 3rd party open standards support, e.g. PHP, Ruby , Python, Eclipse Services Library/ Marketplace Query support for Joins, Top, OrderBy Simple Data Model Transactional Consistency Data Protection Rich data types Relational queries Business Intelligence as a Service Access Control Workflow Service Bus Queued pub-sub Scale-out services for more of .NET Live Services Live Framework for developers Live Mesh Experience Live Mesh services in next major release of Windows Live Additional data elements via Live Framework

Compute

Simple Storage

Developer Tools

Native Code Support

Advanced logging and tracing

Dynamic Scaling

Variable VM sizes

Global datacenter presence

Support for Windows Server VM’s

3rd party open standards support, e.g. PHP, Ruby , Python, Eclipse

Services Library/ Marketplace

Query support for Joins, Top, OrderBy

Simple Data Model

Transactional Consistency

Data Protection

Rich data types

Relational queries

Business Intelligence as a Service

Access Control

Workflow

Service Bus

Queued pub-sub

Scale-out services for more of .NET

Live Services

Live Framework for developers

Live Mesh Experience

Live Mesh services in next major release of Windows Live

Additional data elements via Live Framework

Partner Go-dos Understand Microsoft’s software plus services story Consider extending your business and services to the cloud Sign-up for the Windows Azure and Azure Services CTP and beta as it becomes available If you are a SaaS vendor, think about how you can connect to the on-premises world and work Microsoft on that strategy Lots of Microsoft resources to help…

Understand Microsoft’s software plus services story

Consider extending your business and services to the cloud

Sign-up for the Windows Azure and Azure Services CTP and beta as it becomes available

If you are a SaaS vendor, think about how you can connect to the on-premises world and work Microsoft on that strategy

Lots of Microsoft resources to help…

Resources