Virginia Commonwealth University
Fall 2010. 2 nd  half of the semester. 220 students. 21 groups. 6 weeks. The assignment: Organize a  media-oriented servic...
<ul><li>Created a  Facebook group </li></ul><ul><li>Distributed fliers around campus </li></ul><ul><li>Put donation boxes ...
<ul><li>Created a  Tumblr site   to protest hyper-consumerism </li></ul><ul><li>Distributed posters & fliers </li></ul><ul...
<ul><li>Called attention to press releases masquerading as news </li></ul><ul><li>Protested  hidden commercials in TV news...
<ul><li>Created sites on  Facebook  &  Tumblr to support the local music scene </li></ul><ul><li>Promoted local bands & ve...
<ul><li>Designed tip sheets on how to: </li></ul><ul><ul><li>Create a free email account </li></ul></ul><ul><ul><li>Use Fa...
<ul><li>Adnan was imprisoned in Azerbaijan for blogging </li></ul><ul><li>Group 6 publicized his cause with  Facebook , Yo...
 
<ul><li>Organized a book drive, with  collection boxes around campus </li></ul><ul><li>Promoted event with  Facebook , MyS...
 
<ul><li>Dawit Isaac: in prison for 10 years </li></ul><ul><li>This group  publicized  his case </li></ul><ul><li>Students ...
Elementary and middle-school children joined in writing letters to Dawit Isaac & Eritrea’s president.
<ul><li>The ‘Don’t Be A B.I.T.C.H.’ Project </li></ul><ul><li>B ully  I n  T he  C yber  H ighway  </li></ul><ul><li>Used ...
<ul><li>Created a  Facebook page  as a guide and promotional tool for indie bookstores </li></ul><ul><li>Visited stores & ...
<ul><li>Researched the gap between people who have access to technology and people who don’t </li></ul><ul><li>Wrote a let...
<ul><li>Urged student to cut back on technology </li></ul><ul><li>‘ Talk instead of text’ </li></ul><ul><li>Used fliers & ...
<ul><li>Publicized case of Mikhail Beketov, beaten into coma for exposing corruption </li></ul><ul><li>Used  Facebook  &  ...
<ul><li>Comcast, Verizon, other ISPs want power to limit some Internet traffic </li></ul><ul><li>Students sounded alarm ab...
<ul><li>Visited Plan 9, other local stores </li></ul><ul><li>Interviewed managers & shoppers </li></ul><ul><li>Explained h...
<ul><li>Gathered info & data on link between video-game violence and real violence </li></ul><ul><li>Published research on...
<ul><li>The media contribute to eating disorders & low self-esteem among girls & women </li></ul><ul><li>This group highli...
<ul><li>Analyzed media consolidation in RVA </li></ul><ul><li>Posted findings on  Tumblr ,  Facebook </li></ul><ul><li>Cre...
<ul><li>Cigarettes in films: product placement </li></ul><ul><li>Kids imitate actors who smoke </li></ul><ul><li>This grou...
<ul><li>Students volunteered to help feed homeless people in Richmond </li></ul><ul><li>They served meals & distributed  c...
<ul><li>Brainstormed TV shows, movies &  other media that entertain  &  educate </li></ul><ul><li>Quality content exists –...
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Mass Comm 101 Service Projects

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This slide show gives an overview of the service projects done in Fall 2010 by students in my section of MASC 101 (our introductory mass communications course) at Virginia Commonwealth University. Student David Minor helped prepare the presentation.

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Mass Comm 101 Service Projects

  1. 1. Virginia Commonwealth University
  2. 2. Fall 2010. 2 nd half of the semester. 220 students. 21 groups. 6 weeks. The assignment: Organize a media-oriented service project. Here’s what the students in MASC 101-002 accomplished.
  3. 3. <ul><li>Created a Facebook group </li></ul><ul><li>Distributed fliers around campus </li></ul><ul><li>Put donation boxes around city </li></ul><ul><li>Collected books & other items </li></ul>
  4. 4. <ul><li>Created a Tumblr site to protest hyper-consumerism </li></ul><ul><li>Distributed posters & fliers </li></ul><ul><li>Boycotted malls day after Thanksgiving </li></ul><ul><li>Advocated simple lifestyle, gift-giving </li></ul>
  5. 5. <ul><li>Called attention to press releases masquerading as news </li></ul><ul><li>Protested hidden commercials in TV newscasts </li></ul><ul><li>Wrote letters to Federal Communications Commission </li></ul><ul><li>And to FOX and CBS </li></ul>
  6. 6. <ul><li>Created sites on Facebook & Tumblr to support the local music scene </li></ul><ul><li>Promoted local bands & venues </li></ul><ul><li>Music clips, interviews & event details </li></ul><ul><li>Also spread the word with fliers & posters </li></ul>
  7. 7. <ul><li>Designed tip sheets on how to: </li></ul><ul><ul><li>Create a free email account </li></ul></ul><ul><ul><li>Use Facebook, Craigslist </li></ul></ul><ul><ul><li>Look for jobs online; & more </li></ul></ul><ul><li>Gave packets of tip sheets to community centers & libraries </li></ul><ul><li>Put all tip sheets online </li></ul>
  8. 8. <ul><li>Adnan was imprisoned in Azerbaijan for blogging </li></ul><ul><li>Group 6 publicized his cause with Facebook , YouTube, fliers </li></ul><ul><li>Students also wrote letters to U.S. & Azerbaijan embassies </li></ul>In November, Adnan was freed!
  9. 10. <ul><li>Organized a book drive, with collection boxes around campus </li></ul><ul><li>Promoted event with Facebook , MySpace, Twitter, posters & fliers </li></ul><ul><li>Collected hundreds of books </li></ul>
  10. 12. <ul><li>Dawit Isaac: in prison for 10 years </li></ul><ul><li>This group publicized his case </li></ul><ul><li>Students wrote to gov’t. officials </li></ul><ul><li>And talked to children in Richmond-area schools </li></ul>
  11. 13. Elementary and middle-school children joined in writing letters to Dawit Isaac & Eritrea’s president.
  12. 14. <ul><li>The ‘Don’t Be A B.I.T.C.H.’ Project </li></ul><ul><li>B ully I n T he C yber H ighway </li></ul><ul><li>Used Facebook , Tumblr , WordPress , YouTube , fliers </li></ul><ul><li>Spoke out vs. bullying </li></ul><ul><li>Support for LGBT students </li></ul>
  13. 15. <ul><li>Created a Facebook page as a guide and promotional tool for indie bookstores </li></ul><ul><li>Visited stores & interviewed owners </li></ul><ul><li>Showed how indie bookstores are vital to a community – and how they’re under pressure from chains & Internet </li></ul>
  14. 16. <ul><li>Researched the gap between people who have access to technology and people who don’t </li></ul><ul><li>Wrote a letter to the Richmond mayor urging him to address the issue </li></ul>
  15. 17. <ul><li>Urged student to cut back on technology </li></ul><ul><li>‘ Talk instead of text’ </li></ul><ul><li>Used fliers & Facebook </li></ul>
  16. 18. <ul><li>Publicized case of Mikhail Beketov, beaten into coma for exposing corruption </li></ul><ul><li>Used Facebook & Tumblr </li></ul><ul><li>Put up posters on campus </li></ul><ul><li>‘ We’re not free without free speech and a free press’ </li></ul>
  17. 19. <ul><li>Comcast, Verizon, other ISPs want power to limit some Internet traffic </li></ul><ul><li>Students sounded alarm about corporate control of the Net </li></ul><ul><li>They wrote letters to Congress & FCC </li></ul><ul><li>Promoted Facebook campaign </li></ul>
  18. 20. <ul><li>Visited Plan 9, other local stores </li></ul><ul><li>Interviewed managers & shoppers </li></ul><ul><li>Explained how stores help community </li></ul><ul><li>Used Facebook to spread the word </li></ul>
  19. 21. <ul><li>Gathered info & data on link between video-game violence and real violence </li></ul><ul><li>Published research on Tumblr </li></ul><ul><li>Wrote letters to video game makers, urging them to be more responsible </li></ul>
  20. 22. <ul><li>The media contribute to eating disorders & low self-esteem among girls & women </li></ul><ul><li>This group highlighted the problem with a website and fliers </li></ul><ul><li>Students wrote letters to magazines that use anorexic models & sexist images </li></ul>
  21. 23. <ul><li>Analyzed media consolidation in RVA </li></ul><ul><li>Posted findings on Tumblr , Facebook </li></ul><ul><li>Created posters, too </li></ul><ul><li>Showed how a handful of companies own most of the local media </li></ul><ul><li>Even the alt-weekly ( Style Weekly) is published by a big corporation </li></ul>
  22. 24. <ul><li>Cigarettes in films: product placement </li></ul><ul><li>Kids imitate actors who smoke </li></ul><ul><li>This group used Facebook to publicize the problem & solutions </li></ul><ul><li>Discussed issue on WVCW Radio </li></ul><ul><li>Wrote letters to newspapers, groups </li></ul>
  23. 25. <ul><li>Students volunteered to help feed homeless people in Richmond </li></ul><ul><li>They served meals & distributed canned food & clothing </li></ul><ul><li>One student wrote: ‘This single experience severely altered my perception of not only the homeless but life in general.’ </li></ul>
  24. 26. <ul><li>Brainstormed TV shows, movies & other media that entertain & educate </li></ul><ul><li>Quality content exists – you must look! </li></ul><ul><li>Gave slide show with many examples: </li></ul>

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