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Revenue Models & Legal Risks In 3 Screen Convergence Valuations

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Issues relating to revenue models and legal risks when doing a valuation of media assets--e.g., licenses. Copyrighted. See also www.globalcaplaw.com

Issues relating to revenue models and legal risks when doing a valuation of media assets--e.g., licenses. Copyrighted. See also www.globalcaplaw.com


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  • 1. REVENUE MODELS & LEGAL RISKS 3-SCREEN CONVERGENCE & MEDIA VALUATIONS PANEL at the VALUING & MONETIZING CONTENT SYMPOSIUM of THE BUILDING BLOCKS CONFERENCE San Jose, California James C. Roberts III GLOBAL CAPITAL LAW GROUP PC GLOBALCAPITAL
  • 2. WHO WE ARE & ARE NOT. 1. Global Capital Group has two entities: – Corporate, transactional & IP: Global Capital Law Group PC – Strategic consulting: Global Capital Strategies LLC 2. We don’t have lunch with Gwyneth Paltrow. We are not traditional entertainment lawyers: We don’t do – ―pure‖ movie deals for a percentage. – Internet technology and content and advanced technology: ―Beyond the bleeding edge.‖ GLOBALCAPITAL
  • 3. SUMMARY: REVENUE MODELS & RISKS 1. Context: Global trends affecting models. 2. New revenue streams: Mobile & data—even ecommerce. 3. Hollywood’s corporate & legal culture: We own it all. 4. Legal issues affect valuation: ownership and indemnification risks—a quick guide to due diligence. GLOBALCAPITAL
  • 4. TRENDS: TRICK QUESTIONS. 1. When you see the word ―mobile,‖ what do you see? Cellphone 2. When you think of mobile IP rights, what do you see? Mobile distribution of existing TV shows. 3. A mobile deal? Digital content license with a network/studio and a telco. GLOBALCAPITAL
  • 5. Trick Answers. 1. Smartphones, quickly being augmented by ―MVDs‖ in Asia. (Depends on government initiatives). 2. Long-form v. short-form major controversy but music & games biggest segment, then personal videos. 3. All kinds: M&A, technology, regulatory, etc.— complicated ecosystem of stakeholders. Not clear who will win. GLOBALCAPITAL
  • 6. ROW: THE PC IS NOT THE WAY TO THE WEB. 2006, worldwide: • 3,200,000,000 cellphones • 1,200,000,000 TVs • <400,000,000 PC users (~200m HH) 3Q07: Nokia offered $8,100,000,000 ($8 billion) for Navteq GLOBALCAPITAL
  • 7. ROW ALREADY DEPLOYING MDTV (whether or not they are ready) 1. Mobile TV: 16 technology standards. – DVB-H is the favorite (Italy, some of Asia) but big proponents of MBMS. – Currently, ~70% do download, 15% streaming 2. Fragile systems: 3G networks will crash if 40% of subscribers watch 8 minutes of mobile video per day. GLOBALCAPITAL
  • 8. NEW & OLD REVENUE SOURCES 1. The obvious: – Development: small potatoes? – licensing fees: declining and unclear future – Site Advertising: CPMs dropping 2. The emerging: – Pre-rolls, etc. CPMs steady but unclear future – E-commerce: Tivo & Amazon GLOBALCAPITAL
  • 9. NEW (& IMPROVED) REVENUE SOURCES 1. The obvious: – Mobile ads: screen-size issues; splits? (iPhone?) – Mobile video: promising (complicated dev) – Mobile search: not bad 2. The emerging: – Data/datastreams: Of what type? – Ecommerce GLOBALCAPITAL
  • 10. HOLLYWOOD’S DIFFERENT LEGAL CULTURE. • ―Short Form‖ mania: Oral agreements OK. • Booming business for litigators. • Over-reliance on inapplicable forms. • ―We own everything you ever think of for exploitation: past, present and future.‖ This is not criticism—just analysis. GLOBALCAPITAL
  • 11. LEGAL ISSUES--SUMMARY. 1. Scope of license: What rights? 2. Maintenance/updates: Obligations & ability? 3. Reps & warranties: Can they say they control? 4. Revenue: With whom is it shared 5. Indemnification: Huge risk? GLOBALCAPITAL
  • 12. LEGAL RISKS: LICENSE SCOPE. Does the scope of license grant rights sufficient for commercialization (and valuation)? 1. Platforms specified. 2. Term (and beyond)? 3. Right of sublicense (necessary if to Users). 4. What else is being licensed? Data/datastreams. 5. Interactivity? GLOBALCAPITAL
  • 13. LEGAL RISKS: LICENSE SCOPE. Hollywood ―own it all‖ mentality: Everywhere & for all time… [The studio shall have . . .] the exclusive, irrevocable, right, license, privilege, and authority to exploit the Work in any manner, medium, form or language, now known or hereafter devised, whether or not reasonably contemplated as of the Effective Date, in its sole discretion, and to make copies of such exploitations and to exhibit, distribute, exploit, market, perform and make digital transmissions of the Work throughout the universe in any and all media by any and all means, whether now known of hereafter devised . . . GLOBALCAPITAL
  • 14. SO WHAT? Traditional Approach: Push it to the audience. Pull? Lean back/lean forward? Exploit the Work: • Includes right to edit, trailers, mobisodes? Digital transmission: • Interactivity? Mobile rights? Derivative works? Universe: • Defined term? GLOBALCAPITAL
  • 15. OR THIS . . . WHERE’S WALDO? RIGHTS. Company automatically and irrevocably shall own and be vested with, and Vendor automatically and irrevocably shall be deemed to have granted, conveyed, assigned, transferred and set over to Company, all right, title and interest in and to the Work, including without limitation any and all copyrights therein and thereto (and all renewals, extensions, restorations and resuscitations thereof) and any and all rights now known and used, under any and all such copyrights in perpetuity (but in any event for not less than the period of copyright and any and all renewals, extensions, restorations and resuscitations thereof), in any and all languages and in any and all media now known and used, now known and hereafter used, or hereafter known or devised and used for the entire universe (collectively, the quot;Rightsquot;). Without limiting the generality of the foregoing, the quot;Rightsquot; shall in any and all events include, without limitation, all right, title and interest in and to the following: (i) the sole and exclusive Motion Picture rights, including, without limitation, the sole and exclusive right to produce one (1) or more Motion Pictures or other derivative works (including, without limitation, sequels, prequels, remakes, musicals and/or serials) based, in whole or in part, on the Work and the right to fix, reproduce, release, distribute, exhibit, perform, transmit, broadcast, advertise, promote and otherwise exploit such Motion Pictures or other derivative works by any and all means and in any and all media whether now known and used now known and hereafter used, or hereafter known or devised and used, including, without limitation, all of the following: theatrical; non-theatrical (including airlines, ships and other carriers, military, educational, industrial and the like); pay-per-view; home video (including video-cassettes, digital videodiscs, laserdiscs, CD-ROMs, video-on-demand; near video-on-demand and all other formats); all forms of television (including pay, free, network, syndication, cable, satellite, high definition and digital): subscription-on-demand; GLOBALCAPITAL
  • 16. WALDO (cont’d). all forms of digital or on-line exploitation, distribution and/or transmission (including, without limitation, the internet), CD-ROMs, fiber optic or other exhibition, broadcast and/or delivery systems and/or computerized or computer-assisted media; all rights of communication to the public, rights of distribution to the public, rights of making available or other forms of public or private communication and/or distribution; and all forms of dissemination, communication or distribution to one or more locations or parties, whether embodied or transmitted utilizing analog, digital or other formats; (ii) all ancillary, incidental and subsidiary rights including, without limitation, all merchandising, (e.g., games, computer, video and other electronic games, toys, comic books, so-called quot;making of books,quot; apparel, food, beverages, posters, and other commodities, services or items), commercial tie-ins, co-promotions, music, music publishing, soundtrack, photonovel, novelization, screenplay publication, interactive media, multi- media, and theme park (or other quot;themedquot; or location-based attraction) rights in and to the Work; (iii) the right to make or publish excerpts, synopses or summaries of the Work for purposes of advertising, publicizing or exploiting the foregoing rights in and to the Work; (iii) the exclusive right to publish the Work or excerpts therefrom and (iv) the exclusive right to use the title or titles by which the Work may be now or hereafter known, or any components of any such title or titles (a) as the title of Motion Pictures and/or in connection with the advertising, marketing, publicity, promotion and other exploitation thereof, whether such Motion Pictures are based wholly or partially upon the Property or are independent of the Work, (b) in connection with songs, musical compositions, music or lyrics and/or phonorecords, whether or not included in any such Motion Pictures, and (c) in connection with the publication, recordation, performance, and any other use whatsoever of the foregoing items. GLOBALCAPITAL
  • 17. SO WHAT? 1. Overreaching? – Enforceable in the EU? 2. Where is mobile mentioned? – Does that mean ―not contemplated?‖ – No ―pull,‖ no UGC, no alerts, no ―lateral‖ dissemination by User? 3. Tricky application of Rule of Ejusdem Generis: – General statements apply to same class of things or only things listed. ―Cars, trucks, motorcycles‖ = land-based vehicles so planes and boats are excluded. – The longer the list the more likely that missing items were intentionally omitted. – Courts do not limit application to statutes. 4. Agreements as guidance for non-lawyers. Can you imagine them figuring this paragraph out? This is analysis, not criticism, of the Hollywood approach: Just different. GLOBALCAPITAL
  • 18. AN EXPLICIT GRANT. 1. License Grant. Subject to the terms of this Agreement, Licensor grants to Licensee a non-exclusive and non-transferable license with a right to sublicense solely as described below, to: 1. Use the Software to create each Page or Mobile Page; 2. Sublicense to end users of each Page or Mobile Page, as the case may be, such rights as are strictly necessary to interact with the Page or the Mobile Page, as the case may be, and use the Software for its intended purposes; 3. Display, and sublicense to each User to allow each such User to display, the Output; 4. Display a Link on each Administrative Site to the appropriate Page; 5. Display any Page or any content from a Page in a manner that it may be viewed on a Mobile Device via Mobile Applications ; 6. Permit Licensee to host Mobile Pages; 7. Sublicense to each Site Manager the right to transmit any Page or any content from a Page to a Mobile Device via a Mobile Page or by technology permitting messages to be transmitted to and/or from Mobile Devices; and 8. Such other uses as set forth in Exhibits from time to time attached to this Agreement. GLOBALCAPITAL
  • 19. OR BETTER . . . 2.1 License Grant. Subject to the terms of this Agreement, Licensor grants to Licensee a non- exclusive and non-transferable license (with a limited right of sublicense) in the Intellectual Property and for the Uses set forth on Exhibit B. GLOBALCAPITAL
  • 20. LEGAL RISKS: MAINTENANCE, etc. Does the licensor have the capacity to provide updates and maintain the technology or content? – If Licensor is small, may be able to insert a ―365n‖ clause. GLOBALCAPITAL
  • 21. LEGAL RISKS: REPS & WARRANTIES. Can they represent that they control the necessary rights? (a) Ownership or Control. Licensor owns or has been licensed all rights necessary to effectuate the terms of this Agreement. Exhibit B should have: Can they legitimately say this? (b) No Violation of Third Party Rights & Applicable Laws. The execution, delivery and performance of this Agreement will not violate rights granted by xxxxxxx to any third party or violate the provisions of any agreement to which it is a party or violate any applicable law or regulation, including those regarding export control; and GLOBALCAPITAL
  • 22. LEGAL RISKS: INDEMNIFICATION. Indemnification shifts future risks. • Who assumes the risks going forward? • Infringement • Third-party claims • Limited statutory protections: DMCA ―safe harbor‖ might be narrowed. • Non-American jurisdcitions may assert their authority. (EU privacy laws; jurisdiction based on ―country of access‖) GLOBALCAPITAL
  • 23. Thank You. James C. Roberts III jcrext@globalcaplaw.com GLOBAL CAPITAL LAW GROUP PC Copyright 2008, James C. Roberts III. All rights reserved. GLOBALCAPITAL