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the rise            of the internet                                  + fall                                      * and how...
why is the internet so successful?Monday, June 6, 2011
Monday, June 6, 2011
Monday, June 6, 2011
marshall mcluhan                       macro-interaction design                       popular impact of mediaMonday, June ...
Monday, June 6, 2011
Monday, June 6, 2011
Monday, June 6, 2011
Monday, June 6, 2011
Weakness Exploitation Theory                       successor technology’s strength = incumbent technology weakness        ...
Monday, June 6, 2011
what’s the weakness of television?Monday, June 6, 2011
Monday, June 6, 2011
Monday, June 6, 2011
why is the internet so successful?                                       it’s decentralized.                              ...
Monday, June 6, 2011
what’s does the internet extend?Monday, June 6, 2011
Monday, June 6, 2011
Monday, June 6, 2011
medium          effect       extends       strength      weakness                       “The Nation             Print     ...
what’s the weakness of the internet?Monday, June 6, 2011
Monday, June 6, 2011
20                                                                               17             15                        ...
Norwegian adults   Greek students           Chinese urban adults        South Korean students                6%          8...
it’s disembodied.                       physical beings ⟷ digital worldMonday, June 6, 2011
the social robot                                                   embodied                       digital representation i...
Monday, June 6, 2011
medium          effect      extends       strength     weakness                       “The Nation             Print       ...
Importance to UX?Monday, June 6, 2011
jobs, skills, moneyMonday, June 6, 2011
physical communication                       moore + brown, effectiveUI, ixd11: industrial designMonday, June 6, 2011
Monday, June 6, 2011
design cubism                       what separates a designer from a non-designer?                                        ...
Monday, June 6, 2011
content-medium duality                       “content is king”   ⟷   “medium is the message”                              ...
macro-interaction design                          design for a technology empire                       ethics, IP, open ac...
weakness exploitation theoryMonday, June 6, 2011
thanks!                                                   JAMY LI                                                @jcrewman...
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Uxcampla deck jamyli

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Transcript of "Uxcampla deck jamyli"

  1. 1. the rise of the internet + fall * and how it will change UX JAMY LI @jcrewman DIRECTV + INTERACTIVE MEDIA LABMonday, June 6, 2011
  2. 2. why is the internet so successful?Monday, June 6, 2011
  3. 3. Monday, June 6, 2011
  4. 4. Monday, June 6, 2011
  5. 5. marshall mcluhan macro-interaction design popular impact of mediaMonday, June 6, 2011
  6. 6. Monday, June 6, 2011
  7. 7. Monday, June 6, 2011
  8. 8. Monday, June 6, 2011
  9. 9. Monday, June 6, 2011
  10. 10. Weakness Exploitation Theory successor technology’s strength = incumbent technology weakness television’s integration of senses ⟷ print’s fragmentation of sensesMonday, June 6, 2011
  11. 11. Monday, June 6, 2011
  12. 12. what’s the weakness of television?Monday, June 6, 2011
  13. 13. Monday, June 6, 2011
  14. 14. Monday, June 6, 2011
  15. 15. why is the internet so successful? it’s decentralized. unlike tv, it completes the loop.Monday, June 6, 2011
  16. 16. Monday, June 6, 2011
  17. 17. what’s does the internet extend?Monday, June 6, 2011
  18. 18. Monday, June 6, 2011
  19. 19. Monday, June 6, 2011
  20. 20. medium effect extends strength weakness “The Nation Print visual system distributable fragmented State” central “The Global Television nervous integrated centralized Village” system peripheral “The Global Internet nervous decentralized Web” system macro-interaction designMonday, June 6, 2011
  21. 21. what’s the weakness of the internet?Monday, June 6, 2011
  22. 22. Monday, June 6, 2011
  23. 23. 20 17 15 12.1 10 9.5 7.4 6.1 5.5 5 0 2004 2005 2006 2007 2008 2009 hrs/week on the internet (mean) NIELSEN 2009. TULSIANI 2009.Monday, June 6, 2011
  24. 24. Norwegian adults Greek students Chinese urban adults South Korean students 6% 8% 12% 34% addicted / at-risk BAKKEN ET AL 2009. SIOMOS ET AL 2008. JIANG + LEUNG 2011. HWANG ET AL 2008.Monday, June 6, 2011
  25. 25. it’s disembodied. physical beings ⟷ digital worldMonday, June 6, 2011
  26. 26. the social robot embodied digital representation in physical formMonday, June 6, 2011
  27. 27. Monday, June 6, 2011
  28. 28. medium effect extends strength weakness “The Nation Print visual system distributable fragmented State” central “The Global Television nervous integrated centralized Village” system peripheral “The Global Internet nervous decentralized disembodied Web” system “The Material Social Robots social system embodied Web”Monday, June 6, 2011
  29. 29. Importance to UX?Monday, June 6, 2011
  30. 30. jobs, skills, moneyMonday, June 6, 2011
  31. 31. physical communication moore + brown, effectiveUI, ixd11: industrial designMonday, June 6, 2011
  32. 32. Monday, June 6, 2011
  33. 33. design cubism what separates a designer from a non-designer? issue of depthMonday, June 6, 2011
  34. 34. Monday, June 6, 2011
  35. 35. content-medium duality “content is king” ⟷ “medium is the message” issue of scaleMonday, June 6, 2011
  36. 36. macro-interaction design design for a technology empire ethics, IP, open access, governmentMonday, June 6, 2011
  37. 37. weakness exploitation theoryMonday, June 6, 2011
  38. 38. thanks! JAMY LI @jcrewman the rise of the internet + fallMonday, June 6, 2011
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