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  • 1. the rise of the internet + fall * and how it will change UX JAMY LI @jcrewman DIRECTV + INTERACTIVE MEDIA LABMonday, June 6, 2011
  • 2. why is the internet so successful?Monday, June 6, 2011
  • 3. Monday, June 6, 2011
  • 4. Monday, June 6, 2011
  • 5. marshall mcluhan macro-interaction design popular impact of mediaMonday, June 6, 2011
  • 6. Monday, June 6, 2011
  • 7. Monday, June 6, 2011
  • 8. Monday, June 6, 2011
  • 9. Monday, June 6, 2011
  • 10. Weakness Exploitation Theory successor technology’s strength = incumbent technology weakness television’s integration of senses ⟷ print’s fragmentation of sensesMonday, June 6, 2011
  • 11. Monday, June 6, 2011
  • 12. what’s the weakness of television?Monday, June 6, 2011
  • 13. Monday, June 6, 2011
  • 14. Monday, June 6, 2011
  • 15. why is the internet so successful? it’s decentralized. unlike tv, it completes the loop.Monday, June 6, 2011
  • 16. Monday, June 6, 2011
  • 17. what’s does the internet extend?Monday, June 6, 2011
  • 18. Monday, June 6, 2011
  • 19. Monday, June 6, 2011
  • 20. medium effect extends strength weakness “The Nation Print visual system distributable fragmented State” central “The Global Television nervous integrated centralized Village” system peripheral “The Global Internet nervous decentralized Web” system macro-interaction designMonday, June 6, 2011
  • 21. what’s the weakness of the internet?Monday, June 6, 2011
  • 22. Monday, June 6, 2011
  • 23. 20 17 15 12.1 10 9.5 7.4 6.1 5.5 5 0 2004 2005 2006 2007 2008 2009 hrs/week on the internet (mean) NIELSEN 2009. TULSIANI 2009.Monday, June 6, 2011
  • 24. Norwegian adults Greek students Chinese urban adults South Korean students 6% 8% 12% 34% addicted / at-risk BAKKEN ET AL 2009. SIOMOS ET AL 2008. JIANG + LEUNG 2011. HWANG ET AL 2008.Monday, June 6, 2011
  • 25. it’s disembodied. physical beings ⟷ digital worldMonday, June 6, 2011
  • 26. the social robot embodied digital representation in physical formMonday, June 6, 2011
  • 27. Monday, June 6, 2011
  • 28. medium effect extends strength weakness “The Nation Print visual system distributable fragmented State” central “The Global Television nervous integrated centralized Village” system peripheral “The Global Internet nervous decentralized disembodied Web” system “The Material Social Robots social system embodied Web”Monday, June 6, 2011
  • 29. Importance to UX?Monday, June 6, 2011
  • 30. jobs, skills, moneyMonday, June 6, 2011
  • 31. physical communication moore + brown, effectiveUI, ixd11: industrial designMonday, June 6, 2011
  • 32. Monday, June 6, 2011
  • 33. design cubism what separates a designer from a non-designer? issue of depthMonday, June 6, 2011
  • 34. Monday, June 6, 2011
  • 35. content-medium duality “content is king” ⟷ “medium is the message” issue of scaleMonday, June 6, 2011
  • 36. macro-interaction design design for a technology empire ethics, IP, open access, governmentMonday, June 6, 2011
  • 37. weakness exploitation theoryMonday, June 6, 2011
  • 38. thanks! JAMY LI @jcrewman the rise of the internet + fallMonday, June 6, 2011