Social Collaboration And Talent - Knowledge Infusion (Feb 2009)

Social Collaboration and Talent Redefining How to Engage and Leverage the Workforce February 25, 2009

Presenters Jason Averbook Chief Executive Officer Knowledge Infusion Jason Corsello Vice President Knowledge Infusion

About Knowledge Infusion

Leader in human capital management, talent management & social collaboration consulting , advisory and intelligence services

Ranked #3 fastest growing private companies in region

Headquartered in Minneapolis, Minnesota with offices throughout US

Over 200 global customers including MetLife, Turner Broadcasting (CNN), Luxottica Group (Sunglass Hut), Intuit, Fairmont Raffles Hotels, Clorox, Target

Largest online human capital management community …with over 2,500 members

Partnership Passion Celebration Talent Knowledge Trust

Strategic Advisors Throughout Your Journey

Agenda

What is Social Collaboration and Why is it Relevant?

Leveraging Emergent Social Collaboration Technologies

Defining the Enterprise Business Case

Aligning Social Collaboration and Talent Management

Governance and Social Collaboration

Getting Started

It’s Not Just About the Consumer…

The Concepts of Enterprise Software is Changing

User-Defined

Participation based on users preferences & delivery models

Cloud Computing

IT-related capabilities “as-a-service”

Consumer-Driven

Focus on usability, extensibility, revenue-impacting

Perpetual Beta

End of upgrades and emergence of continuous releases

Interactional

Focus on collective intelligence versus “transactions”

The Shift in Content Creation Source: Business Week, June 11, 2007; Data from Forrester Research

What is Digital HR? Collaboration Conversations Capital (Intellectual) Communication

Intranet 1.0

Intranet 2.0

Social

Collaborative

Mobile

Mashable

User-defined

Incremental

Why Intranets and Portals Have Failed?

Most Companies Lack a Clear “Social” Strategy Source: 2008 Knowledge Infusion & HR Executive ® Talent Management & Social Software Survey N = 279

Agenda

Getting Started

The Concepts of “Management” are Changing

Employees communicate targeted messages for transactional operations

Innovation segregated to specialized groups within company

Performance based on individual silo

Innovation is gathered cross-functionally with close connection to final customer. Customer become center of innovation cycle

Non-tangible employee skills and competencies become desired

Performance becomes collaborative and team-focused

! ! ! ! Employee Manager Employees Managers Transaction Feedback Interaction Conversation Contribution Talent Management 1.0 Talent Management 2.0

How Work Really Gets Done New Forms of Leadership are Required

How Employees are Learning and Interacting Together

How Companies are “Blogging”

Examples of Wiki-Based Collaboration

The Twitter Effect Source: http://darmano.typepad.com Is Your Digital HR Strategy Easy for Employees?

The “Conversation Ecosystem” Leveraging Technology

Mashing Up Information

It’s All About the Business

Agenda

Getting Started

Making the Invisible Visible Source: The McKinsey Quarterly: Harnessing the power of informal employee networks, 2007

Understanding How Decisions Flow? Hierarchical Decision-Making = Bottlenecks to Efficiency Source: www.robcross.org Imagine if you could understand those critical roles with talent data?

The Evolution of Talent Management Process Support Recruiting Performance Mgmt Compensation Mgmt Succession Planning Learning Process Support Recruiting Performance Mgmt Compensation Mgmt Succession Planning Learning Conversation tools Wikis Forums Social networks Blogs Widgets RSS Multi- media Social network analysis Informal learning Rapid time-to-productivity Employee engagement Speed time-to market Customer engagement

Agenda

Getting Started

Driving Engagement & Commitment Employee Commitment Employee Engagement The Goal The Loose Cannons! The Danger Source: Enterprise IG. 2004 70% of an average companies employees are not committed and engaged 4% 29% 30% 37%

Enabling Engagement 30% of an average companies employees are not engaged but ARE committed Translation…only 3 players on the team know where the end zone is!

HR Wants Social Software Today! Source: 2008 Knowledge Infusion & HR Executive Magazine Talent Management & Social Software Survey N = 201

Visualizing the Network

Leveraging the Insight

Connections = Collaboration

The “Facebook” Factor Source: Facebook, September 21, 2007

Ernst & Young Career Site on Facebook Source: http://www.facebook.com/ernstandyoungcareers?ref=nf

Video

Discussion Threads

“ Fans”

Polls

Photos

“ Intern Experience”

Twitter

“ Culture Brochure”

Corporate Responsibility

Social Collaboration @ Knowledge Infusion Source: Knowledge Infusion Center of Excellence My Friends RSS & Filters Friends Activities (Status, Tasks, Documents, Discussions) Mashups (Skype integration, Facebook, etc.) Similar People Document Collaboration and Knowledge Sharing My Blogs Status Updates Bio/ Contact Details Ranking

Agenda

Getting Started

Are You Asking the Right Questions?

“ Should we have allow blogging? Who should blog?”

“ We need a wiki!” (Do you really?)

We need Facebook for the enterprise?”

“ Should we be paying attention to Facebook (or LinkedIn or Plaxo, etc.)?”

We need to control the information in social platforms?

What will our legal and compliance officials say?

Why Does Every Company Need A Digital HR Strategy? HR IT Business

Cheaper IT costs

Continuous innovation

User-driven

Enhance productivity

Increase employee engagement

Faster access to internal & external information

Increase customer engagement

Accelerate time to market

Drive revenue

Employees, Customers, Partners

Identifying the Risks with Enterprise Social Software Source: 2008 Knowledge Infusion & HR Executive ® Talent Management & Social Software Survey N = 279

The Rising Importance of Governance Digital HR & Social Collaboration Governance Council Subject Matter Experts Business Partners (incl. Sales, Marketing, IT) Small cross functional team from IT, HR and others to develop technology plans aligned with business and talent objectives Business leaders involved in shaping and delivering business technology solutions (IT, Finance, Legal) Leaders who provide expertise, knowledge, and insight from across the company Process experts and administrators that support collaboration activities Executives IT Operations

Agenda

Getting Started

Companies Are Becoming More Comfortable with Social Networks Source: 2008 Knowledge Infusion & HR Executive ® Talent Management & Social Software Survey N = 279

Presence, Blogs and Wikis are the Most Popular Social Software Tools Today Source: 2008 Knowledge Infusion & HR Executive ® Talent Management & Social Software Survey N = 279

Creating “Rules of Engagement”

What are the Right Questions to Ask?

How do people get their work done in our company?

What are the “groundswell” technologies in our company?

Who’s driving the strategy?

How does our culture foster collaboration?

What is our company’s risk profile?

Does your culture match the talent management and social collaboration agenda?

Recent Client Questions… How do I compare & contrast people’s (employees) behavior and utilization of social profiles with how they behave & use talent profiles? What do we need to do differently to drive different behaviors … or whether we should try to drive different behaviors? I’m interested in understanding “critical mass” of [social] completion and determining what success looks like. How many people need to be “active” and to what extent, for us to have valuable search & match information? Will we have a rich data pool if 70% of people fill out 50% of necessary information?

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