Social Collaboration and Talent  Redefining How to Engage and Leverage the Workforce February 25, 2009
Presenters Jason Averbook Chief Executive Officer Knowledge Infusion Jason Corsello Vice President Knowledge Infusion
About Knowledge Infusion <ul><li>Leader in human capital management, talent management & social collaboration consulting ,...
Strategic Advisors Throughout Your Journey
Agenda <ul><li>What is Social Collaboration and Why is it Relevant? </li></ul><ul><li>Leveraging Emergent Social Collabora...
It’s Not Just About the Consumer…
The Concepts of Enterprise Software is Changing <ul><li>User-Defined </li></ul><ul><ul><li>Participation based on users pr...
The Shift in Content Creation Source: Business Week, June 11, 2007; Data from Forrester Research
What is Digital HR? Collaboration Conversations Capital (Intellectual) Communication
<ul><li>Intranet 1.0 </li></ul><ul><li>Intranet 2.0 </li></ul><ul><li>Social </li></ul><ul><li>Collaborative </li></ul><ul...
Most Companies Lack a Clear “Social” Strategy Source: 2008 Knowledge Infusion & HR Executive ® Talent Management & Social ...
Agenda <ul><li>What is Social Collaboration and Why is it Relevant? </li></ul><ul><li>Leveraging Emergent Social Collabora...
The Concepts of “Management” are Changing <ul><li>Employees communicate targeted messages for transactional operations </l...
How Work Really Gets Done New Forms of Leadership are Required
How Employees are Learning and Interacting Together
How Companies are “Blogging”
Examples of Wiki-Based Collaboration
The Twitter Effect Source: http://darmano.typepad.com Is Your Digital HR Strategy Easy for Employees?
The “Conversation Ecosystem” Leveraging Technology
Mashing Up Information
It’s All About the Business
Agenda <ul><li>What is Social Collaboration and Why is it Relevant? </li></ul><ul><li>Leveraging Emergent Social Collabora...
Making the Invisible Visible Source: The McKinsey Quarterly: Harnessing the power of informal employee networks, 2007
Understanding How Decisions Flow? Hierarchical Decision-Making = Bottlenecks to Efficiency Source: www.robcross.org Imagin...
The Evolution of Talent Management Process Support Recruiting Performance Mgmt Compensation Mgmt Succession Planning Learn...
Agenda <ul><li>What is Social Collaboration and Why is it Relevant? </li></ul><ul><li>Leveraging Emergent Social Collabora...
Driving Engagement & Commitment Employee Commitment Employee Engagement The Goal The Loose Cannons! The Danger Source: Ent...
Enabling Engagement 30% of an average companies employees are not engaged but ARE committed Translation…only 3 players on ...
HR Wants Social Software Today! Source:  2008 Knowledge Infusion & HR Executive Magazine Talent Management & Social Softwa...
Visualizing the Network
Leveraging the Insight
Connections = Collaboration
The “Facebook” Factor Source: Facebook, September 21, 2007
Ernst & Young Career Site on Facebook Source:  http://www.facebook.com/ernstandyoungcareers?ref=nf   <ul><li>Video </li></...
Social Collaboration @ Knowledge Infusion Source:  Knowledge Infusion Center of Excellence My Friends RSS & Filters Friend...
Agenda <ul><li>What is Social Collaboration and Why is it Relevant? </li></ul><ul><li>Leveraging Emergent Social Collabora...
Are You Asking the Right Questions? <ul><li>“ Should we have allow blogging?  Who should blog?” </li></ul><ul><li>“ We nee...
Why Does Every Company Need A Digital HR Strategy? HR IT Business <ul><li>Cheaper IT costs </li></ul><ul><li>Continuous in...
Identifying the Risks with Enterprise Social Software Source: 2008 Knowledge Infusion & HR Executive ® Talent Management &...
The Rising Importance of Governance Digital HR & Social Collaboration Governance  Council Subject  Matter Experts Business...
Agenda <ul><li>What is Social Collaboration and Why is it Relevant? </li></ul><ul><li>Leveraging Emergent Social Collabora...
Companies Are Becoming More Comfortable with Social Networks Source: 2008 Knowledge Infusion & HR Executive ® Talent Manag...
Presence, Blogs and Wikis are the Most Popular Social Software Tools Today Source: 2008 Knowledge Infusion & HR Executive ...
Creating “Rules of Engagement”
What are the Right Questions to Ask? <ul><li>How do people get their work done in our company? </li></ul><ul><li>What are ...
Recent Client Questions… How do I compare & contrast people’s (employees) behavior and utilization of social profiles with...
Knowledge Infusion Digital HR Services Engaging with Knowledge Infusion Executive Workshops Advisory Services Consulting O...
Join the Knowledge Infusion Digital HR Forum http://www.knowledgeinfusion.com/coe/groups/digital-hr
<ul><li>Questions and Discussion </li></ul>
Continue the Conversation <ul><li>Download the presentation on the Center of Excellence </li></ul><ul><li>www.knowledgeinf...
Join us at IHRIM <ul><li>Full-day pre-conference session on Social Collaboration </li></ul><ul><li>April 18, 2009 </li></u...
For More Information <ul><li>Visit our Center of Excellence </li></ul><ul><li>www.knowledgeinfusion.com/coe </li></ul><ul>...
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Social Collaboration And Talent - Knowledge Infusion (Feb 2009)

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Social Collaboration And Talent - Knowledge Infusion (Feb 2009)

  1. 1. Social Collaboration and Talent Redefining How to Engage and Leverage the Workforce February 25, 2009
  2. 2. Presenters Jason Averbook Chief Executive Officer Knowledge Infusion Jason Corsello Vice President Knowledge Infusion
  3. 3. About Knowledge Infusion <ul><li>Leader in human capital management, talent management & social collaboration consulting , advisory and intelligence services </li></ul><ul><li>Ranked #3 fastest growing private companies in region </li></ul><ul><li>Headquartered in Minneapolis, Minnesota with offices throughout US </li></ul><ul><li>Over 200 global customers including MetLife, Turner Broadcasting (CNN), Luxottica Group (Sunglass Hut), Intuit, Fairmont Raffles Hotels, Clorox, Target </li></ul><ul><li>Largest online human capital management community …with over 2,500 members </li></ul>Partnership Passion Celebration Talent Knowledge Trust
  4. 4. Strategic Advisors Throughout Your Journey
  5. 5. Agenda <ul><li>What is Social Collaboration and Why is it Relevant? </li></ul><ul><li>Leveraging Emergent Social Collaboration Technologies </li></ul><ul><li>Defining the Enterprise Business Case </li></ul><ul><li>Aligning Social Collaboration and Talent Management </li></ul><ul><li>Governance and Social Collaboration </li></ul><ul><li>Getting Started </li></ul>
  6. 6. It’s Not Just About the Consumer…
  7. 7. The Concepts of Enterprise Software is Changing <ul><li>User-Defined </li></ul><ul><ul><li>Participation based on users preferences & delivery models </li></ul></ul><ul><li>Cloud Computing </li></ul><ul><ul><li>IT-related capabilities “as-a-service” </li></ul></ul><ul><li>Consumer-Driven </li></ul><ul><ul><li>Focus on usability, extensibility, revenue-impacting </li></ul></ul><ul><li>Perpetual Beta </li></ul><ul><ul><li>End of upgrades and emergence of continuous releases </li></ul></ul><ul><li>Interactional </li></ul><ul><ul><li>Focus on collective intelligence versus “transactions” </li></ul></ul>
  8. 8. The Shift in Content Creation Source: Business Week, June 11, 2007; Data from Forrester Research
  9. 9. What is Digital HR? Collaboration Conversations Capital (Intellectual) Communication
  10. 10. <ul><li>Intranet 1.0 </li></ul><ul><li>Intranet 2.0 </li></ul><ul><li>Social </li></ul><ul><li>Collaborative </li></ul><ul><li>Mobile </li></ul><ul><li>Mashable </li></ul><ul><li>User-defined </li></ul><ul><li>Incremental </li></ul>Why Intranets and Portals Have Failed?
  11. 11. Most Companies Lack a Clear “Social” Strategy Source: 2008 Knowledge Infusion & HR Executive ® Talent Management & Social Software Survey N = 279
  12. 12. Agenda <ul><li>What is Social Collaboration and Why is it Relevant? </li></ul><ul><li>Leveraging Emergent Social Collaboration Technologies </li></ul><ul><li>Defining the Enterprise Business Case </li></ul><ul><li>Aligning Social Collaboration and Talent Management </li></ul><ul><li>Governance and Social Collaboration </li></ul><ul><li>Getting Started </li></ul>
  13. 13. The Concepts of “Management” are Changing <ul><li>Employees communicate targeted messages for transactional operations </li></ul><ul><li>Innovation segregated to specialized groups within company </li></ul><ul><li>Performance based on individual silo </li></ul><ul><li>Innovation is gathered cross-functionally with close connection to final customer. Customer become center of innovation cycle </li></ul><ul><li>Non-tangible employee skills and competencies become desired </li></ul><ul><li>Performance becomes collaborative and team-focused </li></ul>! ! ! ! Employee Manager Employees Managers Transaction Feedback Interaction Conversation Contribution Talent Management 1.0 Talent Management 2.0
  14. 14. How Work Really Gets Done New Forms of Leadership are Required
  15. 15. How Employees are Learning and Interacting Together
  16. 16. How Companies are “Blogging”
  17. 17. Examples of Wiki-Based Collaboration
  18. 18. The Twitter Effect Source: http://darmano.typepad.com Is Your Digital HR Strategy Easy for Employees?
  19. 19. The “Conversation Ecosystem” Leveraging Technology
  20. 20. Mashing Up Information
  21. 21. It’s All About the Business
  22. 22. Agenda <ul><li>What is Social Collaboration and Why is it Relevant? </li></ul><ul><li>Leveraging Emergent Social Collaboration Technologies </li></ul><ul><li>Defining the Enterprise Business Case </li></ul><ul><li>Aligning Social Collaboration and Talent Management </li></ul><ul><li>Governance and Social Collaboration </li></ul><ul><li>Getting Started </li></ul>
  23. 23. Making the Invisible Visible Source: The McKinsey Quarterly: Harnessing the power of informal employee networks, 2007
  24. 24. Understanding How Decisions Flow? Hierarchical Decision-Making = Bottlenecks to Efficiency Source: www.robcross.org Imagine if you could understand those critical roles with talent data?
  25. 25. The Evolution of Talent Management Process Support Recruiting Performance Mgmt Compensation Mgmt Succession Planning Learning Process Support Recruiting Performance Mgmt Compensation Mgmt Succession Planning Learning Conversation tools Wikis Forums Social networks Blogs Widgets RSS Multi- media Social network analysis Informal learning Rapid time-to-productivity Employee engagement Speed time-to market Customer engagement
  26. 26. Agenda <ul><li>What is Social Collaboration and Why is it Relevant? </li></ul><ul><li>Leveraging Emergent Social Collaboration Technologies </li></ul><ul><li>Defining the Enterprise Business Case </li></ul><ul><li>Aligning Social Collaboration and Talent Management </li></ul><ul><li>Governance and Social Collaboration </li></ul><ul><li>Getting Started </li></ul>
  27. 27. Driving Engagement & Commitment Employee Commitment Employee Engagement The Goal The Loose Cannons! The Danger Source: Enterprise IG. 2004 70% of an average companies employees are not committed and engaged 4% 29% 30% 37%
  28. 28. Enabling Engagement 30% of an average companies employees are not engaged but ARE committed Translation…only 3 players on the team know where the end zone is!
  29. 29. HR Wants Social Software Today! Source: 2008 Knowledge Infusion & HR Executive Magazine Talent Management & Social Software Survey N = 201
  30. 30. Visualizing the Network
  31. 31. Leveraging the Insight
  32. 32. Connections = Collaboration
  33. 33. The “Facebook” Factor Source: Facebook, September 21, 2007
  34. 34. Ernst & Young Career Site on Facebook Source: http://www.facebook.com/ernstandyoungcareers?ref=nf <ul><li>Video </li></ul><ul><li>Discussion Threads </li></ul><ul><li>“ Fans” </li></ul><ul><li>Polls </li></ul><ul><li>Photos </li></ul><ul><li>“ Intern Experience” </li></ul><ul><li>Twitter </li></ul><ul><li>“ Culture Brochure” </li></ul><ul><li>Corporate Responsibility </li></ul>
  35. 35. Social Collaboration @ Knowledge Infusion Source: Knowledge Infusion Center of Excellence My Friends RSS & Filters Friends Activities (Status, Tasks, Documents, Discussions) Mashups (Skype integration, Facebook, etc.) Similar People Document Collaboration and Knowledge Sharing My Blogs Status Updates Bio/ Contact Details Ranking
  36. 36. Agenda <ul><li>What is Social Collaboration and Why is it Relevant? </li></ul><ul><li>Leveraging Emergent Social Collaboration Technologies </li></ul><ul><li>Defining the Enterprise Business Case </li></ul><ul><li>Aligning Social Collaboration and Talent Management </li></ul><ul><li>Governance and Social Collaboration </li></ul><ul><li>Getting Started </li></ul>
  37. 37. Are You Asking the Right Questions? <ul><li>“ Should we have allow blogging? Who should blog?” </li></ul><ul><li>“ We need a wiki!” (Do you really?) </li></ul><ul><li>We need Facebook for the enterprise?” </li></ul><ul><li>“ Should we be paying attention to Facebook (or LinkedIn or Plaxo, etc.)?” </li></ul><ul><li>We need to control the information in social platforms? </li></ul><ul><li>What will our legal and compliance officials say? </li></ul>
  38. 38. Why Does Every Company Need A Digital HR Strategy? HR IT Business <ul><li>Cheaper IT costs </li></ul><ul><li>Continuous innovation </li></ul><ul><li>User-driven </li></ul><ul><li>Enhance productivity </li></ul><ul><li>Increase employee engagement </li></ul><ul><li>Faster access to internal & external information </li></ul><ul><li>Increase customer engagement </li></ul><ul><li>Accelerate time to market </li></ul><ul><li>Drive revenue </li></ul>Employees, Customers, Partners
  39. 39. Identifying the Risks with Enterprise Social Software Source: 2008 Knowledge Infusion & HR Executive ® Talent Management & Social Software Survey N = 279
  40. 40. The Rising Importance of Governance Digital HR & Social Collaboration Governance Council Subject Matter Experts Business Partners (incl. Sales, Marketing, IT) Small cross functional team from IT, HR and others to develop technology plans aligned with business and talent objectives Business leaders involved in shaping and delivering business technology solutions (IT, Finance, Legal) Leaders who provide expertise, knowledge, and insight from across the company Process experts and administrators that support collaboration activities Executives IT Operations
  41. 41. Agenda <ul><li>What is Social Collaboration and Why is it Relevant? </li></ul><ul><li>Leveraging Emergent Social Collaboration Technologies </li></ul><ul><li>Defining the Enterprise Business Case </li></ul><ul><li>Aligning Social Collaboration and Talent Management </li></ul><ul><li>Governance and Social Collaboration </li></ul><ul><li>Getting Started </li></ul>
  42. 42. Companies Are Becoming More Comfortable with Social Networks Source: 2008 Knowledge Infusion & HR Executive ® Talent Management & Social Software Survey N = 279
  43. 43. Presence, Blogs and Wikis are the Most Popular Social Software Tools Today Source: 2008 Knowledge Infusion & HR Executive ® Talent Management & Social Software Survey N = 279
  44. 44. Creating “Rules of Engagement”
  45. 45. What are the Right Questions to Ask? <ul><li>How do people get their work done in our company? </li></ul><ul><li>What are the “groundswell” technologies in our company? </li></ul><ul><li>Who’s driving the strategy? </li></ul><ul><li>How does our culture foster collaboration? </li></ul><ul><li>What is our company’s risk profile? </li></ul><ul><li>Does your culture match the talent management and social collaboration agenda? </li></ul>
  46. 46. Recent Client Questions… How do I compare & contrast people’s (employees) behavior and utilization of social profiles with how they behave & use talent profiles? What do we need to do differently to drive different behaviors … or whether we should try to drive different behaviors? I’m interested in understanding “critical mass” of [social] completion and determining what success looks like. How many people need to be “active” and to what extent, for us to have valuable search & match information? Will we have a rich data pool if 70% of people fill out 50% of necessary information?
  47. 47. Knowledge Infusion Digital HR Services Engaging with Knowledge Infusion Executive Workshops Advisory Services Consulting On-Demand Strategy Services
  48. 48. Join the Knowledge Infusion Digital HR Forum http://www.knowledgeinfusion.com/coe/groups/digital-hr
  49. 49. <ul><li>Questions and Discussion </li></ul>
  50. 50. Continue the Conversation <ul><li>Download the presentation on the Center of Excellence </li></ul><ul><li>www.knowledgeinfusion.com/coe </li></ul>1) log-in or register 2) go to Event Center
  51. 51. Join us at IHRIM <ul><li>Full-day pre-conference session on Social Collaboration </li></ul><ul><li>April 18, 2009 </li></ul><ul><li>San Diego </li></ul><ul><li>Special Discounts– save $125 with code EX9 </li></ul>
  52. 52. For More Information <ul><li>Visit our Center of Excellence </li></ul><ul><li>www.knowledgeinfusion.com/coe </li></ul><ul><li>Jason Corsello </li></ul><ul><li>[email_address] </li></ul><ul><li>508.685.9783 </li></ul><ul><li>Jason Averbook </li></ul><ul><li>[email_address] </li></ul><ul><li>925.922.2266 </li></ul>

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