Making the Invisible Visible - Cornerstone Convergence Keynote Presentation - Knowledge Infusion (May 2009)

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  • connectionsNetwork explodes: 236 people who have made 1,462 connectionsThis
  • Making the Invisible Visible - Cornerstone Convergence Keynote Presentation - Knowledge Infusion (May 2009)

    1. 1. Making the Invisible Visible How Social Collaboration Will Change Talent Management Forever Jason Corsello Knowledge Infusion May 14, 2009
    2. 2. Is This Your Organization? How Organizations Are Designed… …But How Work Gets Done New Forms of Leadership are Required Knowledge Infusion Proprietary and Confidential, Copyright 2009 2
    3. 3. The Concepts of “Management” are Changing Past Future ! ! ! ! Interaction Conversation Contribution Transaction Feedback Employee Manager Employees Managers • Employees communicate targeted messages for • Innovation is gathered cross-functionally with close transactional operations connection to final customer. Customer become center of innovation cycle • Innovation segregated to specialized groups within company • Non-tangible employee skills and competencies become desired • Performance based on individual silo • Performance becomes collaborative and team- focused Knowledge Infusion Proprietary and Confidential, Copyright 2009 3
    4. 4. What is Social Collaboration? Portals/Self- Service Intellectual Communication Capital Knowledge Social Sharing Networking Collaboration Profiles & Conversations Expertise Knowledge Infusion Proprietary and Confidential, Copyright 2009 4
    5. 5. The Evolution of Talent Management Employee engagement Social Conversation tools Informal network learning analysis Widgets Wikis Process Support Process Support Recruiting Recruiting Performance Mgmt Performance Mgmt Multi- Compensation Mgmt RSS Compensation Mgmt media Succession Planning Succession Planning Learning Learning Speed Blogs Forums time-to Customer market engagement Social networks Rapid time-to- productivity Knowledge Infusion Proprietary and Confidential, Copyright 2009 5
    6. 6. Making the Invisible Visible Source: The McKinsey Quarterly: Harnessing the power of informal employee networks, 2007 Knowledge Infusion Proprietary and Confidential, Copyright 2009 6
    7. 7. Meet the Skeptics It’s too risky and uncontrollable! It’s a fad…a What’s the ROI? waste of time… Knowledge Infusion Proprietary and Confidential, Copyright 2009 7
    8. 8. Your Skeptics, Though, Don’t Know About… Knowledge Infusion Proprietary and Confidential, Copyright 2009 8
    9. 9. Addressing “ROI”  Tie social collaboration to the strategy and goals What’s the ROI?  Keeping the “I” low will reduce the dependence on “R”  Incremental vs. “Big bang”  An executive sponsor with clout and interest Knowledge Infusion Proprietary and Confidential, Copyright 2009 9
    10. 10. Debunking Risk It’s too risky and • Social collaboration should be uncontrollable! viewed no differently than existing collaboration models (i.e. email, meetings, etc) • Identify top 5-10 “worst case scenarios” and build contingencies • Embrace and prepare for failure Knowledge Infusion Proprietary and Confidential, Copyright 2009 10
    11. 11. Creating Rationale & Justification • Focus on proficiency instead of technology “tools” or “platforms” It’s a fad…a • Identify potential impact to all business waste of time… units (sales, service, product development, HR, etc) • Look for synergy and unification vs. siloed build out Knowledge Infusion Proprietary and Confidential, Copyright 2009 11
    12. 12. Pair Different Social Media Mindsets Fearful Cautious Realist Transparent Skeptic Tester Optimist Evangelist Find the “moments of truth” and “moments of crisis” for each mindset Source: Altimeter Group, 2009 Knowledge Infusion Proprietary and Confidential, Copyright 2009 12
    13. 13. Getting Started  Create a lightweight governance model  Avoid large formal launch and training in favor of progressive viral launch  Assume people know how to behave in the real world  Explore with consumer-centric technology; Use the tools to build the strategy  Position as a series of increment investment scenarios over time adapted with lessons learned Knowledge Infusion Proprietary and Confidential, Copyright 2009 13
    14. 14. The Impact of Social Collaboration – Mars, Inc. About Mars, Inc. • Founded in 1911 • Family-owned • Leading food manufacturer • 70,000 employees in North America • 300 sites • $30+ billion in sales Knowledge Infusion Proprietary and Confidential, Copyright 2009 14
    15. 15. Knowledge Infusion Proprietary and Confidential, Copyright 2009 15
    16. 16. It Used To Be… Knowledge Infusion Proprietary and Confidential, Copyright 2009 16
    17. 17. Now… Did you know 62% of what happens in Vegas, stays in Vegas* Source: www.unconfirmedsources.com/index.php?itemid=2915 Knowledge Infusion Proprietary and Confidential, Copyright 2009 17
    18. 18. Leveraging Common Interests to Create a Connection Knowledge Infusion Proprietary and Confidential, Copyright 2009 18
    19. 19. What They Learned? Social ties  Openness & willingness to collaborate Knowledge Infusion Proprietary and Confidential, Copyright 2009 19
    20. 20. Why It Matters Today? Customized M&Ms Regular M&Ms 300%+ Margin Improvement $0.50 $5.50 Knowledge Infusion Proprietary and Confidential, Copyright 2009 20
    21. 21. The Result… • New product & business line • Tighter alignment between sales, marketing, operations, product development • Direct sales channel • Streamlined distribution model • Higher margins • Marketing innovation Knowledge Infusion Proprietary and Confidential, Copyright 2009 21
    22. 22. Ms. Green Can Now Be Followed on Twitter & Facebook Knowledge Infusion Proprietary and Confidential, Copyright 2009 22
    23. 23. Thank You! Jason Corsello Coming Soon Social Knowledge Infusion Collaboration and Talent jason.corsello@knowledgeinfusion.com knowledgeinfusion.com/coe Twitter: @jcorsello Knowledge Infusion Proprietary and Confidential, Copyright 2009 23

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