Mobile
Commerce
Mistakes
WHY YOU SHOULD CARE
0%
25%
50%
75%
100%
2005 2013
Smartphone market share up
17 times in past 6 years.
Smartphones Feature...
25,000K
50,000K
75,000K
100,000K
125,000K
150,000K
1 2 3 4 5 6 7 8 9 10
iPod iPhone iPad
WHY YOU SHOULD CARE
Cumulative qu...
0%
5%
10%
15%
20%
25%
30%
2008 2009 2010 2011 2012 2013E 2014E
27%
20%
15%
10%
6%
2.4%
0.9%
Mobile traffic as % of global
In...
6%
2010
2010
Desktop
24%
2012
% of Black Friday sales
WHY YOU SHOULD CARE
Respect the
Clock
Source: blog.kissmetrics.com/loading-time/
A 1 second delay in page
response can reduce
conversion by 7%
expect pages to load in 2 seconds.
leave if it takes more than 3 seconds.
are less likely to use the site again.
say load ...
DISCTRACTIONS
ARE
EVERYWHERE
1) Minimize load time.
2) Keep people signed in.
3) Trim the fat.
Life
moves
pretty
fast.
Respect the
Finger
Fitt’s Law
SEARCH
Hard to click
SEARCH Easy to click
Don’t break the experience.
There is no mouse.
Hover doesn’t exist.
Respect the
Code
<input type=“tel”><input type=“email”>
Respect the
Screen
48% of people say they’ve
left a website that had a
product they wanted...
Hick’s Law
GOOSE
DUCK
DUCK DUCK
DUCK
DUCK
DUCK
DUCK
DUCK
DUCK DUCK
GOOSE
DUCK
DUCK
DUCK
DUCK
DUCK
DUCK
3 things
at a time.
Respect the
Community
Word of mouth is the most
powerful force in marketing.
Impulse purchases
are up 117%
Make it easy.
Respect the
Process
Underkill it.
Respect the Clock
Respect the Finger
Respect the Code
Respect the Screen
Respect the Community
Respect the Process
Thanks!
jcornelius.com
ninelabs.com
@jc
@ninelabs
http://jc.cm/mcomm-mistakes
Mobile Commerce Mistakes
Mobile Commerce Mistakes
Mobile Commerce Mistakes
Mobile Commerce Mistakes
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Mobile Commerce Mistakes

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It's all about respect. Mobile commerce is about delivering easy to read and understand information as quickly and seamlessly as possible. Remove all the barriers to taking action, and make it easy for people to get what they're looking for.

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Mobile Commerce Mistakes

  1. 1. Mobile Commerce Mistakes
  2. 2. WHY YOU SHOULD CARE 0% 25% 50% 75% 100% 2005 2013 Smartphone market share up 17 times in past 6 years. Smartphones Feature Phones 88%
  3. 3. 25,000K 50,000K 75,000K 100,000K 125,000K 150,000K 1 2 3 4 5 6 7 8 9 10 iPod iPhone iPad WHY YOU SHOULD CARE Cumulative quarterly units shipped after launch
  4. 4. 0% 5% 10% 15% 20% 25% 30% 2008 2009 2010 2011 2012 2013E 2014E 27% 20% 15% 10% 6% 2.4% 0.9% Mobile traffic as % of global Internet Traffic. WHY YOU SHOULD CARE
  5. 5. 6% 2010 2010 Desktop 24% 2012 % of Black Friday sales WHY YOU SHOULD CARE
  6. 6. Respect the Clock
  7. 7. Source: blog.kissmetrics.com/loading-time/ A 1 second delay in page response can reduce conversion by 7%
  8. 8. expect pages to load in 2 seconds. leave if it takes more than 3 seconds. are less likely to use the site again. say load time is important to loyalty. 47% 40% 79% 52% expect pages to load in 2 seconds. leave if it takes more than 3 seconds. are less likely to use the site again. say load time is important to loyalty. 47% 40% 79% 52%
  9. 9. DISCTRACTIONS ARE EVERYWHERE
  10. 10. 1) Minimize load time. 2) Keep people signed in. 3) Trim the fat.
  11. 11. Life moves pretty fast.
  12. 12. Respect the Finger
  13. 13. Fitt’s Law SEARCH Hard to click SEARCH Easy to click
  14. 14. Don’t break the experience.
  15. 15. There is no mouse. Hover doesn’t exist.
  16. 16. Respect the Code
  17. 17. <input type=“tel”><input type=“email”>
  18. 18. Respect the Screen
  19. 19. 48% of people say they’ve left a website that had a product they wanted...
  20. 20. Hick’s Law GOOSE DUCK DUCK DUCK DUCK DUCK DUCK DUCK DUCK DUCK DUCK GOOSE DUCK DUCK DUCK DUCK DUCK DUCK
  21. 21. 3 things at a time.
  22. 22. Respect the Community
  23. 23. Word of mouth is the most powerful force in marketing.
  24. 24. Impulse purchases are up 117%
  25. 25. Make it easy.
  26. 26. Respect the Process
  27. 27. Underkill it.
  28. 28. Respect the Clock Respect the Finger Respect the Code Respect the Screen Respect the Community Respect the Process
  29. 29. Thanks! jcornelius.com ninelabs.com @jc @ninelabs http://jc.cm/mcomm-mistakes

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