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Overview:LGH Marketing/Strategy has had the good fortune of working with a number of schools, districts and education-focused organizations in defining messages and developing the proper strategies to ...
Overview:LGH Marketing/Strategy has had the good fortune of working with a number of schools, districts and education-focused organizations in defining messages and developing the proper strategies to effectively outreach with those messages.why you might be interested:Because our work spans so many avenues of the education sector, we have become familiar with the methods and approaches, obstacles and opportunities in this field. We have helped organizations promote themselves in a variety of means:• Student Retention• Postsecondary Education Attainment• College Application Assistance• Community Brand Buildingthe Approach:In today’s environment, people are inundated with information - much of which all sounds the same. No two schools are the same. No two organizations are the same. You know this, and so do we - but many people don’t. That’s where we begin.Through the use of a sustainable outreach strategy including: campaign mascots and icons, creative video and animation development, interactive websites and social campaigns, we work with you to create something memorable, meaningful and powerful. To show this in context, here are three brief case studies:1.Enterprise Elementary School District2. College Options Man 3. Reach Higher Shasta: More Education For All• Combat Negative Stereotypes• Education-Business Partnerships• Education & Economic Impact• Linking Health & EducationClient: Enterprise Elementary School DistrictCampaign: I Heart EESD Website | Mascot | VideoAs part of a district wide effort, EESD wanted to increase the level of learning and get their young people to beginvisualizing higher educational goals in their future. They know that their strongest advocates in this processwill be the parent community to achieve the following:• Explain the concept of No Excuses University• Alleviate any concerns over increased academic rigor and studentcapabilities• Provide support for parents and students via access to informationabout the districts goals• Develop a way to keep the message relevant for the long term• The first phase of their message was to reinforce the positive attributesof the district: family like atmosphere; prescriptive basedlearning; and the college readiness initiatives.Beginning with the domain name for a campaign specific website,www.eesdfamily.com, LGH developed an friendly and fun approachto the overall message that would feel instantly inclusive. The nextkey component was to convey the message with the right visuals thatkept things light and engaging yet still explained what ambitions thedistrict has for their students in the years to come.Client: College OPTIONSCampaign: College Options ManCollege OPTIONS counselors and staff are like undercover superheroes– helping students with guidance and knowledge. As such, theidea of College Options Man was born and delivered through a customwebsite and a “featurette” - a humorous and informative short videobroken down into four parts.Clic
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