Your SlideShare is downloading. ×

Media kit education

321

Published on

Overview:LGH Marketing/Strategy has had the good fortune of working with a number of schools, districts and education-focused organizations in defining messages and developing the proper strategies to …

Overview:LGH Marketing/Strategy has had the good fortune of working with a number of schools, districts and education-focused organizations in defining messages and developing the proper strategies to effectively outreach with those messages.why you might be interested:Because our work spans so many avenues of the education sector, we have become familiar with the methods and approaches, obstacles and opportunities in this field. We have helped organizations promote themselves in a variety of means:• Student Retention• Postsecondary Education Attainment• College Application Assistance• Community Brand Buildingthe Approach:In today’s environment, people are inundated with information - much of which all sounds the same. No two schools are the same. No two organizations are the same. You know this, and so do we - but many people don’t. That’s where we begin.Through the use of a sustainable outreach strategy including: campaign mascots and icons, creative video and animation development, interactive websites and social campaigns, we work with you to create something memorable, meaningful and powerful. To show this in context, here are three brief case studies:1.Enterprise Elementary School District2. College Options Man 3. Reach Higher Shasta: More Education For All• Combat Negative Stereotypes• Education-Business Partnerships• Education & Economic Impact• Linking Health & EducationClient: Enterprise Elementary School DistrictCampaign: I Heart EESD Website | Mascot | VideoAs part of a district wide effort, EESD wanted to increase the level of learning and get their young people to beginvisualizing higher educational goals in their future. They know that their strongest advocates in this processwill be the parent community to achieve the following:• Explain the concept of No Excuses University• Alleviate any concerns over increased academic rigor and studentcapabilities• Provide support for parents and students via access to informationabout the districts goals• Develop a way to keep the message relevant for the long term• The first phase of their message was to reinforce the positive attributesof the district: family like atmosphere; prescriptive basedlearning; and the college readiness initiatives.Beginning with the domain name for a campaign specific website,www.eesdfamily.com, LGH developed an friendly and fun approachto the overall message that would feel instantly inclusive. The nextkey component was to convey the message with the right visuals thatkept things light and engaging yet still explained what ambitions thedistrict has for their students in the years to come.Client: College OPTIONSCampaign: College Options ManCollege OPTIONS counselors and staff are like undercover superheroes– helping students with guidance and knowledge. As such, theidea of College Options Man was born and delivered through a customwebsite and a “featurette” - a humorous and informative short videobroken down into four parts.Clic

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
321
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Press & Media Kit Education Promotion for Schools, Districts & OrganizationsOverview:LGH Marketing/Strategy has had the good fortune of working with a number of schools, districts and educa-tion-focused organizations in defining messages and developing the proper strategies to effectively outreachwith those messages.Why you might be interested:Because our work spans so many avenues of the education sector, we have become familiar with the methodsand approaches, obstacles and opportunities in this field. We have helped organizations promote themselvesin a variety of means: • Student Retention • Combat Negative Stereotypes • Postsecondary Education Attainment • Education-Business Partnerships • College Application Assistance • Education & Economic Impact • Community Brand Building • Linking Health & EducationThe Approach:In today’s environment, people are inundated with information - much of which all sounds the same. No twoschools are the same. No two organizations are the same. You know this, and so do we - but many peopledon’t. That’s where we begin.Through the use of a sustainable outreach strategy including: campaign mascots and icons, creative video andanimation development, interactive websites and social campaigns, we work with you to create somethingmemorable, meaningful and powerful. To show this in context, here are three brief case studies:Enterprise Elementary College Options Man Reach Higher Shasta: School District More Education For All Website | Mascot | Video Website | Mascot | Video | Logo Website | Mascot | Video | Print Collateral | Logo LGH Marketing/Strategy Education Media Kit | 1
  • 2. Press & Media Kit Education Promotion for Schools, Districts & OrganizationsClient: Enterprise Elementary School DistrictCampaign: I Heart EESD Website | Mascot | VideoAs part of a district wide effort, EESD wanted to increase the level of learning and get their young people to be-gin visualizing higher educational goals in their future. They know that their strongest advocates in this processwill be the parent community to achieve the following: • Explain the concept of No Excuses University • Alleviate any concerns over increased academic rigor and student capabilities • Provide support for parents and students via access to informa- tion about the districts goals • Develop a way to keep the message relevant for the long term • The first phase of their message was to reinforce the positive at- tributes of the district: family like atmosphere; prescriptive based learning; and the college readiness initiatives. Beginning with the domain name for a campaign specific website, www.eesdfamily.com, LGH developed an friendly and fun approach to the overall message that would feel instantly inclusive. The next key component was to convey the message with the right visuals that kept things light and engaging yet still explained what ambitions the district has for their students in the years to come. Click below to watch video LGH Marketing/Strategy Education Media Kit | 2
  • 3. Press & Media Kit Education Promotion for Schools, Districts & OrganizationsClient: College OPTIONSCampaign: College Options Man Website | Mascot | Video | Logo College OPTIONS counselors and staff are like undercover superhe- roes – helping students with guidance and knowledge. As such, the idea of College Options Man was born and delivered through a custom website and a “featurette” - a humorous and informative short video broken down into four parts. Click below to watch the videos. LGH Marketing/Strategy Education Media Kit | 3
  • 4. Press & Media Kit Education Promotion for Schools, Districts & OrganizationsClient: Shasta County Offices of Education & Public Health, Shasta CollegeCampaign: Reach Higher Shasta Website | Mascot | Video | Print Collateral | Logo Shasta County Office of Education (SCOE), as well as additional partners in the community, want to increase county wide support for higher education affecting a “culture change” where all area youth are afforded the choice to seek post secondary education. The part- nership is seeking to bring in support at all levels of the community including businesses, civic leadership, educators from pre-school through college to the students and parents, of course. Outreach efforts included website design and development (www. reachhighershasta.com), poster design, brochure design, and design of campaign icons to be used throughout the community, and cre- ative video production. Click below to watch video. For more information about education outreach efforts in your own community, contact: Leah Goold-Haws Joshua Corbelli LGH Marketing/Strategy LGH Marketing/Strategy Office: 877.478.9470 Office: 877.478.9470 Email: leah@lghmarketstrategy.com Email: joshua@lghmarketstrategy.com Direct: 530.410.1182 Direct: 530.351.4861 LGH Marketing/Strategy Education Media Kit | 4

×