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This case study tests out the Search Metrics 2012 ranking factor report which was published on June 7, 2012. In summary, the analysis showed that social media, especially FaceBook, is now the most predominant ranking factor for webpages and websites.
The video begins with this analysis and then takes the viewer through:
1-The webpage element construction of balancing SEO and web visitor goals.
2-FaceBook social media response to new webpage.
3-Interrelationship between social media response and website traffic.
4-How the preceding 3 items above demonstrated to Google that this web page should rank on page 1, top 10, for all of the 4 targeted keywords which have a CPC range of $ 8 to $ 13. within 9 hours of being published.