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The Four Pillars of Search Engine Optimization (SEO)

by Content Strategy at Facebook on Jun 14, 2010

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Presentation of the four essentials of search engine optimization (SEO) given at the Online Marketing Summit (OMS) regional conference in Seattle on June 14, 2010. ...

Presentation of the four essentials of search engine optimization (SEO) given at the Online Marketing Summit (OMS) regional conference in Seattle on June 14, 2010.

This presentation, aimed at beginners, focuses on four main topics in search engine optimization: understanding your audience, optimizing your content for accessibility and relevancy, building a logical and effective site structure, and taking advantage of off-site factors to drive traffic and rankings for your brand.

You can learn more about Jonathon Colman at http://www.jonathoncolman.org/

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The Four Pillars of Search Engine Optimization (SEO) The Four Pillars of Search Engine Optimization (SEO) Presentation Transcript