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SEO, Site Speed, and Battlestar Galactica

by Content Strategy at Facebook on Feb 24, 2012

  • 69,126 views

A look at how SEOs can begin thinking about the huge impact that site performance has on the user experience as well as simple tips and best practices to help SEOs get started with site speed ...

A look at how SEOs can begin thinking about the huge impact that site performance has on the user experience as well as simple tips and best practices to help SEOs get started with site speed optimization. All told through the lens of TV's "Battlestar Galactica," which has many parallels to the work that SEOs do.

Also included is a look at how front-end site performance engineering lead to record SEO results for REI.com as well as how SEOs can develop a business case for their organizations to invest in site performance optimization.

Originally presented at SearchFest 2012 by SEMpdx in Portland, Oregon on February 24, 2012.

Please note that the "Battlestar Galactica" logo, brandmarks, imagery, characters, concepts, derivatives all copyright © SyFy, a division of NBCUniversal. Learn more at http://www.syfy.com/battlestar/

Please don't sue me, SyFy! I'm a huge fan and you wouldn't believe how many new people I've introduced to BSG and your network by giving this presentation and sharing it online! :)

You can learn more about Jonathon Colman at http://www.jonathoncolman.org/

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16 of 6 previous next Post a comment

  • maciejklepaczewski Maciej Klepaczewski at Data-Diggers CSS sprites are great, but managing them is really big PITA. If dimension of some sprite change You have to change whole css file because of that. Not to mention that You have to create CSS sprite again and sprites should be in the same order as before.

    I think it's time to move to inline data images:
    http://www.websiteoptimization.com/speed/tweak/inline-images/

    Actually creating them is quite easy as long as server side application creates img tags using method/function. You just modify one function to output images in data format and voila!

    Acording to http://caniuse.com/datauri almost 94% users are able to view data uris.Other 6% can view unoptimized version of the page (well, You can also optimize for these 6%, but keep in mind that You'll have to deal with IE6 ;).
    1 year ago
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  • jcolman Jonathon Colman @jcolman, Content Strategy at Facebook Many thanks, all - so glad that you find this entertaining, useful, and actionable. Let me know how your site performance optimization work goes! And if you can ever make it to #SearchFest in Portland, go - what an amazing show with a passionate community! 2 years ago
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  • marginleft marginleft Perfact slide.
    http://www.21shsb.net
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  • Asianichols Asia Nichols, Blogger at Our First 100 Days Absolutely love the BSG theme you've got going on! Amazing work!! 2 years ago
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  • dejanseo Dejan SEO at Dejan SEO Any presentation starting with Battlestar Galactica will hold my attention for a full hour, but you sir... you kept the theme going throughout! What can I say :) 2 years ago
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  • sbobde sbobde Nice - thanks for sharing! 2 years ago
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SEO, Site Speed, and Battlestar Galactica SEO, Site Speed, and Battlestar Galactica Presentation Transcript