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An Introduction to SEO Link-Building Concepts

by Jonathon Colman on Apr 29, 2009

  • 6,228 views

Note: Please download the actual PowerPoint file for a better experience and richer presentation. :) ...

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Note: Please download the actual PowerPoint file for a better experience and richer presentation. :)

Search engines index the entire Web by following link after link to page after page of content. Brand new pages can be hard for search engines to find because there aren’t any pre-existing links built to them.

For a search engine, links from one site to another are like a vote of confidence and trust. If a page on Site A links to a page on Site B, the page on Site B can be said to be “a trusted resource” of value to visitors of Site A.

As search engines index the Web, they count one-way, inbound links to each page online. Pages with more links can be said to be more “authoritative” because more individual sites “trust” their content resources.

All else equal, pages with more authority will rank higher in search engine results than pages with less. Gaining a higher listing than a competitor for a popular search term greatly impacts both traffic and demand.

Studies have shown that users place confidence in the very first results appearing for a search query. A click-through from a search engine indicates that a searcher thinks the resulting page will be relevant.

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result internet linkbuilding linkbaiting content marketing relevancy 101 conversion rank results seo searchenginemarketing authority findability credibility ranking links link linking search search engine link-building 101 for search engine optimization s link-building building sem visibility search engines link-baiting offpage

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  • ControlAltElite Control Alt Elite A real beginners guide to the fundamentals of SEO. If you have no idea about indexing pages and how to get started in SEO, this is a guide for you http://controlaltelite.com.au 1 year ago Reply
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  • altamiraweb Posicionamiento web Ealtamira.com at Posicionamiento web Ealtamira.com Really an Informative presentation, It helped me a lot.. Keep up your good work..Waiting for more quality presentation
    http://seogrup.com     1 year ago Reply
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  • Tsudha Sudha Thangavel , SEO and Online Marketing Specialist at Payoda Technologies A simple and descriptive information with easy understanding. Thanks. Keep it up !!! 1 year ago Reply
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  • socialmediawien Jonny Jelinek , Social Media Manager at webfeuer Great presentation. It's about time that everybody who's doing SEO understands, that link-building is an important part, and that it's not about who has the most backlinks, but who has the ones with most relevance. 2 years ago Reply
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  • RyanTaft Catalyst Marketers at Catalyst Marketers This is a great presentation. Short, but to the point. It really helps people understand the importance of inbound links. So many focus on keywords, rightfully so, but they forget the importance of inbound links. I'll be sharing this information with my small business customers.

    If you run a small business and are interested in cost effective marketing strategies that utilize new technologies like social media, definitely Catalyst Marketers - http://www.squidoo.com/Catalyst-Marketers     2 years ago Reply
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  • chrisdat Chris Dattilo , Consultant/Mom at Home Office Very nice introduction. Will help me explain link-building clearly. I think it’s often underestimated. Thanks for sharing your presentation. 3 years ago Reply
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  • guest882f43 guest882f43 Good intro to SEO -- after all the WEB is a web. If you're isolated from all the other strands of any web, you're not a part of that web you're just a lost strand.

    --- carllowe     3 years ago Reply
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An Introduction to SEO Link-Building Concepts — Presentation Transcript