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An Introduction to SEO Link-Building Concepts
 

An Introduction to SEO Link-Building Concepts

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Note: Please download the actual PowerPoint file for a better experience and richer presentation. :) ...

Note: Please download the actual PowerPoint file for a better experience and richer presentation. :)

Search engines index the entire Web by following link after link to page after page of content. Brand new pages can be hard for search engines to find because there aren’t any pre-existing links built to them.

For a search engine, links from one site to another are like a vote of confidence and trust. If a page on Site A links to a page on Site B, the page on Site B can be said to be “a trusted resource” of value to visitors of Site A.

As search engines index the Web, they count one-way, inbound links to each page online. Pages with more links can be said to be more “authoritative” because more individual sites “trust” their content resources.

All else equal, pages with more authority will rank higher in search engine results than pages with less. Gaining a higher listing than a competitor for a popular search term greatly impacts both traffic and demand.

Studies have shown that users place confidence in the very first results appearing for a search query. A click-through from a search engine indicates that a searcher thinks the resulting page will be relevant.

You can learn more about Jonathon Colman at http://www.jonathoncolman.org/

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  • A real beginners guide to the fundamentals of SEO. If you have no idea about indexing pages and how to get started in SEO, this is a guide for you http://controlaltelite.com.au
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  • Really an Informative presentation, It helped me a lot.. Keep up your good work..Waiting for more quality presentation
    http://seogrup.com
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  • A simple and descriptive information with easy understanding. Thanks. Keep it up !!!
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  • Great presentation. It's about time that everybody who's doing SEO understands, that link-building is an important part, and that it's not about who has the most backlinks, but who has the ones with most relevance.
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  • This is a great presentation. Short, but to the point. It really helps people understand the importance of inbound links. So many focus on keywords, rightfully so, but they forget the importance of inbound links. I'll be sharing this information with my small business customers.

    If you run a small business and are interested in cost effective marketing strategies that utilize new technologies like social media, definitely Catalyst Marketers - http://www.squidoo.com/Catalyst-Marketers
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    An Introduction to SEO Link-Building Concepts An Introduction to SEO Link-Building Concepts Presentation Transcript

    • Link-Building 101for search enginevisibility andoptimizationJonathon D. ColmanSearch Engine OptimizationREIburkinaboy@gmail.comtwitter.com/jcolman
    • LinksConnect peoplewith meaningonline How? By creating trust, authority, rank, quality and relevancy
    • Discovery and discoverabilitySearch engines index the entire Web by following linkafter link to page after page of content. Brand newpages can be hard for search engines to find becausethere aren’t any pre-existing links built to them.Strongly interlinked site New pages without links arewith numerous inbound links isolated from search engines
    • Links are signs of trustFor a search engine, links from one site to another arelike a vote of confidence and trust. If a page on Site Alinks to a page on Site B, the page on Site B can be saidto be “a trusted resource” of value to visitors of Site A. Page on Page on Site A Site B “I trust you!” Link
    • Trust can aggregate into authorityAs search engines index the Web, they count one-way, inbound links to each page online. Pages withmore links can be said to be more “authoritative”because more individual sites “trust” their contentresources. Page on Page on Site A Site B Five inbound links Ten inbound links from external sites = more authority
    • Authority can influence rankAll else equal, pageswith more authoritywill rank higher insearch engine resultsthan pages with less.Gaining a higherlisting than acompetitor for apopular search termgreatly impacts bothtraffic and demand.
    • Users associate rank with qualityStudies have shownthat users placeconfidence in thevery first resultsappearing for asearch query. Aclick-through from asearch engineindicates that asearcher thinks theresulting page willbe relevant.
    • Checklist: new landing pages & campaigns Link to the new page(s) from existing, high- ranking pages on your site Solicit new inbound, one-way links from external web sites  Bonus points if those external sites are thematically related to your content Include links to the new page in pitches, press releases, print collateral, e-mail, social media, etc. Try to include relevant keywords in the link text of any new links built to your page(s).
    • In conclusion…• Search engines discover new content via links• Links are signs of trust• Trust can aggregate into authority• Authority can influence rank• Users associate rank with quality• Trust + authority + rank + quality = relevancy, which is a key factor in conversion
    • Questions? Comments? Contact! Jonathon D. Colman Program Manager, Natural Search Engine Optimization (SEO) Recreational Equipment, Inc. (REI) • E-mail: burkinaboy@gmail.com • Twitter: http://twitter.com/jcolman