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Cultivating Your Constituents Online - American Marketing Association

by Content Strategy at Facebook on Aug 02, 2007

  • 13,263 views

Originally presented at the AMA Nonprofit Marketing conference in Washington, DC on July 11, 2007. Katya Andresen served as moderator, lead presenter, and primary author of this presentation.

Originally presented at the AMA Nonprofit Marketing conference in Washington, DC on July 11, 2007. Katya Andresen served as moderator, lead presenter, and primary author of this presentation.

You can read her blog wrap-up of this presentation at http://www.nonprofitmarketingblog.com/comments/10_things_to_engage_constituents_online/

The session at AMA was coordinated by Lynn Labieniec, CEO of Beaconfire Consulting.

The public's intensifying relationship with the Internet means promise and peril for nonprofits seeking to deepen and strengthen relationships with clients, donors, activists, volunteers, and other supporters.

Hear from the experts about the top 10 things you should be doing right now to maximize loyalty and longevity -- and then gaze into the crystal ball to contemplate five trends that may cause us all to throw the rulebook out the window.

Presenters/authors included:
- Katya Andresen, Vice President Marketing, Network for Good (Moderator)
- Arlin Wasserman, Executive Director, America on the Move Foundation
- Jonathon Colman, Senior Manager, Digital Marketing, The Nature Conservancy
- Jacob Colie, MercyCorps

You can learn more about Jonathon Colman at http://www.jonathoncolman.org/

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  • cumhurbayrak Cumhur Bayrak i am a new personal at the internet marketing program. you can visit my site www.shopering.com 3 years ago
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  • jcolman Jonathon Colman @jcolman, Content Strategy at Facebook Katya Andresen, VP of Marketing for Network For Good, has posted this presentation to her great marketing blog @ http://www.nonprofitmarketingblog.com/site/cultivating_constituents_online1/ - check it out! 6 years ago
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  • jcolman Jonathon Colman @jcolman, Content Strategy at Facebook This presentation was a plenary at the AMA conference and panel discussion, so each presenter had primary responsibility for only a few slides out of the whole.

    My portion of the presentation is comprised of:
    - Slides #17-27, which cover findability, search engine optimization (SEO), online reputation management, and an introduction to segmentation;
    - Slides #43-46, which cover testing of both content and creative; and
    - Slides #64-69, which cover online communities, social networks, and 'Web 2.0'.
    6 years ago
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Cultivating Your Constituents Online - American Marketing Association Cultivating Your Constituents Online - American Marketing Association Presentation Transcript