Cultivating Your Constituents Online - American Marketing Association
by Jonathon Colman on Aug 01, 2007
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Originally presented at the AMA Nonprofit Marketing conference in Washington, DC on July 11, 2007. Katya Andresen served as moderator, lead presenter, and primary author of this presentation. You can...
Originally presented at the AMA Nonprofit Marketing conference in Washington, DC on July 11, 2007. Katya Andresen served as moderator, lead presenter, and primary author of this presentation. You can read her blog wrap-up of this presentation @ http://www.nonprofitmarketingblog.com/comments/10_things_to_engage_constituents_online/
The session at AMA was coordinated by Lynn Labieniec, CEO of Beaconfire Consulting.
The public's intensifying relationship with the Internet means promise and peril for nonprofits seeking to deepen and strengthen relationships with clients, donors, activists, volunteers, and other supporters.
Hear from the experts about the top 10 things you should be doing right now to maximize loyalty and longevity -- and then gaze into the crystal ball to contemplate five trends that may cause us all to throw the rulebook out the window.
Presenters/authors included:
- Katya Andresen, Vice President Marketing, Network for Good (Moderator)
- Arlin Wasserman, Executive Director, America on the Move Foundation
- Jonathon D. Colman, Senior Manager, Digital Marketing, The Nature Conservancy
- Jacob Colie, MercyCorps
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Abhishek Bhardwaj
My portion of the presentation is comprised of:
- Slides #17-27, which cover findability, search engine optimization (SEO), online reputation management, and an introduction to segmentation;
- Slides #43-46, which cover testing of both content and creative; and
- Slides #64-69, which cover online communities, social networks, and 'Web 2.0'. 4 years ago Reply