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Building an Integrated Content Strategy
Building an Integrated Content Strategy
Building an Integrated Content Strategy
Building an Integrated Content Strategy
Building an Integrated Content Strategy
Building an Integrated Content Strategy
Building an Integrated Content Strategy
Building an Integrated Content Strategy
Building an Integrated Content Strategy
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Building an Integrated Content Strategy

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What is content strategy and what do content strategists do? Isn’t content strategy just copywriting? And why is content strategy so focused on people and systems?

In this presentation, we take a look at content strategy and learn how it can help you build and design better experiences and bring them to market. Content strategy, UX, and product design can work hand in hand to create delight while driving business growth. And when you’re doing it right, it’s hard to tell where content ends and design begins.

By focusing on the entire system and workflow from the beginning, you’ll create better content—which means a better experience for the people using your products or web site.

You’ll learn about:
● What content strategy is (and isn’t!)
● Why “content” means more than just words
● The 8 core components of content strategy
● The 5 key impacts of a strong content strategy

You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman

Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/

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  1. 1. © batmoo–flickr.com/photos/batmoo/3735638680 (Creative Commons license: https://creativecommons.org/licenses/by-sa/2.0/)
  2. 2. © Jaboney–flickr.com/photos/jaboney/390315232 (Creative Commons license: https://creativecommons.org/licenses/by-nc-sa/2.0/)
  3. 3. © Billy Rowlinson–flickr.com/photos/billyrowlinson/3193773937 (Creative Commons license: https://creativecommons.org/licenses/by/2.0/)
  4. 4. © Billy Rowlinson–flickr.com/photos/billyrowlinson/3193773937 (Creative Commons license: https://creativecommons.org/licenses/by/2.0/)
  5. 5. © Billy Rowlinson–flickr.com/photos/billyrowlinson/3193773937 (Creative Commons license: https://creativecommons.org/licenses/by/2.0/)
  6. 6. © Billy Rowlinson–flickr.com/photos/billyrowlinson/3193773937 (Creative Commons license: https://creativecommons.org/licenses/by/2.0/)
  7. 7. © MousyBoyWithGlasses-flickr.com/photos/mousyboywithglasses/2202998943 (Creative Commons license: https://creativecommons.org/licenses/by-sa/2.0/)
  8. 8. © byron.manley-flickr.com/photos/byronmanley/2881548977 (Creative Commons license: https://creativecommons.org/licenses/by-nc-sa/2.0/)
  9. 9. © Dmitry Baranovskiy–flickr.com/photos/dmitry-baranovskiy/2378867408 (Creative Commons license: https://creativecommons.org/licenses/by/2.0/)
  10. 10. © Basial-flickr.com/photos/basial/95865032 (Creative Commons license: https://creativecommons.org/licenses/by-nc/2.0/)
  11. 11. © Basial-flickr.com/photos/basial/95865032 (Creative Commons license: https://creativecommons.org/licenses/by-nc/2.0/)
  12. 12. © weary as water -flickr.com/photos/wearyaswater/169131100 (Creative Commons license: https://creativecommons.org/licenses/by-nc-sa/2.0/)
  13. 13. © FlyingSinger-flickr.com/photos/flyingsinger/86898565 (Creative Commons license: https://creativecommons.org/licenses/by/2.0/)
  14. 14. © FlyingSinger-flickr.com/photos/flyingsinger/86898565 (Creative Commons license: https://creativecommons.org/licenses/by/2.0/)
  15. 15. © FlyingSinger-flickr.com/photos/flyingsinger/86898565 (Creative Commons license: https://creativecommons.org/licenses/by/2.0/)
  16. 16. © FlyingSinger-flickr.com/photos/flyingsinger/86898565 (Creative Commons license: https://creativecommons.org/licenses/by/2.0/)
  17. 17. © FlyingSinger-flickr.com/photos/flyingsinger/86898565 (Creative Commons license: https://creativecommons.org/licenses/by/2.0/)
  18. 18. © Ivana Di Carlo -flickr.com/photos/ivypics/4398533301/ (Creative Commons license: https://creativecommons.org/licenses/by-nc-sa/2.0/)
  19. 19. © John ‘K’ -flickr.com/photos/johnkay/5297506112/ (Creative Commons license: https://creativecommons.org/licenses/by-nc-nd/2.0/)
  20. 20. © John ‘K’ -flickr.com/photos/johnkay/5297506112/ (Creative Commons license: https://creativecommons.org/licenses/by-nc-nd/2.0/)
  21. 21. © Crazy George-flickr.com/photos/crazygeorge/4638880464/ (Creative Commons license: https://creativecommons.org/licenses/by-nc-nd/2.0/)
  22. 22. © RuedisFotos-flickr.com/photos/ruedi/1120252256(Creative Commons license: https://creativecommons.org/licenses/by-nc-nd/2.0/)
  23. 23. © TinouBao-flickr.com/photos/tinou/178796318 (Creative Commons license: https://creativecommons.org/licenses/by/2.0/)
  24. 24. © Moyan_Brenn_I'MBACK NOW -flickr.com/photos/aigle_dore/2781302139/ (Creative Commons license: https://creativecommons.org/licenses/by/2.0/)
  25. 25. © sarah0s -flickr.com/photos/sarahseverson/6245395188 | Original concept and quote by Jason Scott, textfiles.com (@textfiles) (Creative Commons license: https://creativecommons.org/licenses/by-nc-nd/2.0/)
  26. 26. © Mr. Wright -flickr.com/photos/mattwright/1787856/ (Creative Commons license: https://creativecommons.org/licenses/by-nc-sa/2.0/)
  27. 27. © Thomas Hawk -flickr.com/photos/thomashawk/11100543796 (Creative Commons license: https://creativecommons.org/licenses/by-nc/2.0/)
  28. 28. © bberburb-flickr.com/photos/18576168@N07/2573879561 (Creative Commons license: https://creativecommons.org/licenses/by-sa/2.0/)
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  30. 30. © Mr. Wright -flickr.com/photos/mattwright/1787856/ © Christopher Michel -flickr.com/photos/cmichel67/4472802546/ (Creative Commons license: https://creativecommons.org/licenses/by/2.0/)
  31. 31. © DenisGiles-flickr.com/photos/denisgiles/4224495832 (Creative Commons license: https://creativecommons.org/licenses/by-nc-nd/2.0/)
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  52. 52. © Michael Zero Mayer -flickr.com/photos/michael_mayer/8701850930 (Creative Commons license: https://creativecommons.org/licenses/by-nc-sa/2.0/)
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  54. 54. © REI –rei.com/product/849164/gopro-hero3-black-edition-wide-angle-helmet-cam (used with permission)
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  59. 59. © Mike Atherton (@MikeAtherton) -slideshare.net/reduxd/modeling-structured-content-ias13-workshop (used with permission)
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  62. 62. © Zach Brand/NPR –slideshare.net/zachbrand/npr-api-create-once-publish-everywhere (used with permission)
  63. 63. © JD Hancock –flickr.com/photos/jdhancock/6216677689 (Creative Commons license: https://creativecommons.org/licenses/by/2.0/)
  64. 64. © FlyingSinger-flickr.com/photos/flyingsinger/86898565 (Creative Commons license: https://creativecommons.org/licenses/by/2.0/)
  65. 65. © FlyingSinger-flickr.com/photos/flyingsinger/86898565 (Creative Commons license: https://creativecommons.org/licenses/by/2.0/)
  66. 66. © JD Hancock –flickr.com/photos/jdhancock/6216677689 (Creative Commons license: https://creativecommons.org/licenses/by/2.0/)
  67. 67. © JD Hancock –flickr.com/photos/jdhancock/6216677689 (Creative Commons license: https://creativecommons.org/licenses/by/2.0/)
  68. 68. © James Cridland–flickr.com/photos/jamescridland/613445810 (Creative Commons license: https://creativecommons.org/licenses/by/2.0/)
  69. 69. © BJ Graf –flickr.com/photos/bjgraf/8976192260 (Creative Commons license: https://creativecommons.org/licenses/by-nc-sa/2.0/)
  70. 70. © nataliej–flickr.com/photos/nataliejohnson/2776045330/ (Creative Commons license: https://creativecommons.org/licenses/by-nc/2.0/)
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