Building an Integrated Content Strategy
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Building an Integrated Content Strategy

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What is content strategy and what do content strategists do? Isn’t content strategy just copywriting? And why is content strategy so focused on people and systems? ...

What is content strategy and what do content strategists do? Isn’t content strategy just copywriting? And why is content strategy so focused on people and systems?

In this presentation, we take a look at content strategy and learn how it can help you build and design better experiences and bring them to market. Content strategy, UX, and product design can work hand in hand to create delight while driving business growth. And when you’re doing it right, it’s hard to tell where content ends and design begins.

By focusing on the entire system and workflow from the beginning, you’ll create better content—which means a better experience for the people using your products or web site.

You’ll learn about:
● What content strategy is (and isn’t!)
● Why “content” means more than just words
● The 8 core components of content strategy
● The 5 key impacts of a strong content strategy

You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman

Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/

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  • @CarlHartman Hey Carl, thanks for sharing your honest and direct feedback. I agree that this presentation isn't for everyone, though many people have enjoyed it and found it useful.

    Perhaps whether or not it works for a person depends on how they learn best and what they consider 'content strategy' to mean. Most of my talks on content strategy are about systems, interfaces, and user experience -- they're not about content marketing or storytelling at all. And what sort of content resonates with people on Slideshare is not at all like what works on television, obviously. :)

    Since you say that this isn't a good document, it would be great if you could share ways to make it better -- or tell us more about what makes a presentation work well for you. What would you rather see here?

    Your presentations at http://www.slideshare.net/CarlHartman look really interesting and I'm eager to check them out. I love learning from other people and I'm sure you have a lot to teach all of us.

    Many thanks again for sharing your feedback!
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  • This is long, long winded and could have been done in 20 slides not almost 200. Like most content by tech people it just goes on and on with the strategy of... ...sorry, just woke up again... ...talking too much about something that needs little explanation. - And, when technology people start dreaming they know about story/content experiences, the world is doomed. This really isn't a good document about creating great content or content strategy (like it is a new idea). I've created some amazing content experiences as an executive for a major tv network. This presentation has one or two ok moments and the rest is not really that useful, if you can stay awake for the entire experience, which seems to have the singular strategy of creating sleep.
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  • Clear, accessible and helpful. Vee nice.
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  • NICE:)
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  • @jmtcz Wow, thanks, Jeanne! So glad it's useful for you. If you'd like to continue learning about content strategy, check out http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
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Building an Integrated Content Strategy Building an Integrated Content Strategy Presentation Transcript

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