Building Buzz and Marketing by Mob with Digg.com
by Jonathon Colman @jcolman on Aug 01, 2007
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Originally presented at the Washington DC metro area's Web Managers Roundtable on May 31, 2007. This presentation is composed of a brief case study on how The Nature Conservancy engaged the digg.com ...
Originally presented at the Washington DC metro area's Web Managers Roundtable on May 31, 2007. This presentation is composed of a brief case study on how The Nature Conservancy engaged the digg.com community to bring people to its www.nature.org web site during the flashpoint of a major conservation announcement.
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Patricia van Dokkum
On another occasion when our content became popular on Digg during a Wednesday afternoon, we received the following results:
- 7,600+ visitors to our nature.org landing page in one hour (a level high enough to significantly impact the performance of our web site)
- 14,950 visitors to our nature.org landing page in one day
- Over 21,000 page views of our nature.org landing page in one day
...and again, the commentary was largely positive. Here's a few examples:
- 'TNC will launch a major private fundraising campaign for this landmark purchase. Remember that, if you can help, do!'
- 'This is such great news! I've given to the Nature Conservancy for years, so feel like I've helped in some small way…and it sure will make me feel confidant [sic] about giving more.'
- 'Well I know where my next $110 tax-deductable [sic] contribution is going.'
Remember that Digg can often be an acerbic, even hostile venue, so we find a lot of value in being able to generate comments like these.
You can see that particular story on Digg.com @ http://digg.com/environment/161_000_acres_protected_from_... 5 years ago