Imagine what you could do if your customer was the core focus of your marketing work, from strategy down to tactics and measurement - Agile Marketing to the rescue!
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Imagine what you could do if your customer was the core focus of your marketing work, from strategy down to tactics and measurement - Agile Marketing to the rescue!
And what if you were measured on shipping value to customers, not on how well you kissed ass or how politically adept you were? Agile Marketing has built-in mechanisms to help!
How much more time could you dedicate to customers if you had only three standing meetings each month? Agile Marketing focuses on action!
And consider all the benefits of working as part of a cross-functional team that includes design, development, content, analysis, and testing experts so that you have everyone you need to make great things happen all in one place... that Agile Marketing.
In this presentation from SEOmoz MozCon 2012, I'll show you four principles of Agile Marketing and thirteen ways to hack your marketing organization with Agile to make it better, faster, and more accountable for your customers.
Jonathon Colman @jcolman, Principal Experience Architect at REI@aschottmuller You bet! if it helps at all, check out the end of this earlier presentation, where I show some figures on what Agile helped REI achieve: 45 SEO projects in one year, increases in traffic, boosts to site performance, etc.! http://www.slideshare.net/jcolman/build-agile-seo-teams-adtech-san-francisco-20129 months ago
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Angie Schottmuller, Director of Strategic Planning & Optimization at Three Deep MarketingEntertaining! I've been trying to get agile to work at our office for months. The resistance is amazing. I'll try to slide this preso their way to see if it helps butter them up more. =) I just keep saying, 'it's an evolution, not a revolution.' Thanks for fuel to help the the process. Nice job, Jonathon!9 months ago
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Jackie ImmelLove this presentation, and your 'audience surrogate' approach :) Thanks for sharing, Jonathon!9 months ago
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Jonathon Colman @jcolman, Principal Experience Architect at REIMany thanks, Esperia! So glad that you like this agile marketing presentation. Also see my earlier work: http://www.slideshare.net/jcolman/build-agile-seo-teams-adtech-san-francisco-20129 months ago
Beyer Consulting Group LLC
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