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Agile Marketing: 4 Principles and 13 Hacks - SEOmoz MozCon 2012

by Content Strategy at Facebook on Jul 25, 2012

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Imagine what you could do if your customer was the core focus of your marketing work, from strategy down to tactics and measurement - Agile Marketing to the rescue! ...

Imagine what you could do if your customer was the core focus of your marketing work, from strategy down to tactics and measurement - Agile Marketing to the rescue!

And what if you were measured on shipping value to customers, not on how well you kissed ass or how politically adept you were? Agile Marketing has built-in mechanisms to help!

How much more time could you dedicate to customers if you had only three standing meetings each month? Agile Marketing focuses on action!

And consider all the benefits of working as part of a cross-functional team that includes design, development, content, analysis, and testing experts so that you have everyone you need to make great things happen all in one place... that Agile Marketing.

In this presentation from SEOmoz MozCon 2012, I'll show you four principles of Agile Marketing and thirteen ways to hack your marketing organization with Agile to make it better, faster, and more accountable for your customers.

You can learn more about Jonathon Colman at http://www.jonathoncolman.org/

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19 of 9 previous next Post a comment

  • KEXINO KEXINO at KEXINO Many thanks for using my image (slide #12) in your presentation. 1 year ago
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  • jcolman Jonathon Colman @jcolman, Content Strategy at Facebook @dougpowell1 Wow, that's awesome! What a great way to stay focused on the needs of your customer/user. I'ma do the same thing right now.. 1 year ago
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  • dougpowell1 Doug Powell, Director of Search at Cardinal Web Solutions As a ______ I want _______ So that _______ I posted slide 35 on my desk to make sure I look at this for every client site. 1 year ago
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  • jcolman Jonathon Colman @jcolman, Content Strategy at Facebook @jackieimmel Thanks, Jackie! Check out the last two slides if you'd like to know more about the woman, Rachel, acting as the audience surrogate. Her husband Sean's photos are amazing! (and creative commons!) 1 year ago
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  • jcolman Jonathon Colman @jcolman, Content Strategy at Facebook @aschottmuller You bet! if it helps at all, check out the end of this earlier presentation, where I show some figures on what Agile helped REI achieve: 45 SEO projects in one year, increases in traffic, boosts to site performance, etc.! http://www.slideshare.net/jcolman/build-agile-seo-teams-adtech-san-francisco-2012 1 year ago
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  • aschottmuller Angie Schottmuller, Director of Interactive Strategy and Optimization at Three Deep Marketing Entertaining! I've been trying to get agile to work at our office for months. The resistance is amazing. I'll try to slide this preso their way to see if it helps butter them up more. =) I just keep saying, 'it's an evolution, not a revolution.' Thanks for fuel to help the the process. Nice job, Jonathon! 1 year ago
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  • jackieimmel Jackie Immel Love this presentation, and your 'audience surrogate' approach :) Thanks for sharing, Jonathon! 1 year ago
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  • jcolman Jonathon Colman @jcolman, Content Strategy at Facebook Many thanks, Esperia! So glad that you like this agile marketing presentation. Also see my earlier work: http://www.slideshare.net/jcolman/build-agile-seo-teams-adtech-san-francisco-2012 1 year ago
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  • esperia_tsangaropoulou Esperia Tsangaropoulou at Toyota I like the content and the presentation 1 year ago
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Agile Marketing: 4 Principles and 13 Hacks - SEOmoz MozCon 2012 Agile Marketing: 4 Principles and 13 Hacks - SEOmoz MozCon 2012 Presentation Transcript