NIH Management Series Seminar - June 2008 - Jim Angus

Slide 1: NIH Management Seminar Series Plugging into the 21st Century: How Web 2.0 can be used to improve communications at the NIH Jim Angus Office of Extramural Research National Institutes of Health Thursday, June 19 2008 angusj@mail.nih.gov linkedin.com/in/jimangus

Slide 2: What to expect... The Machine is Us/ing Us Who am I? Brainstorming Web 2.0 Series Social Media 101 Cop Space Ask Questions Any Time! angusj@mail.nih.gov linkedin.com/in/jimangus

Slide 3: http://mediatedcultures.net/ksudigg/?p=84

Slide 4: Who am I? Paleontologist Molecular Biologist Museum Educator Web Manager Communications Director

Slide 5: http://colab.cim3.net/cgi-bin/wiki.pl?BrainStormingWeb2.0atNIH

Slide 6: Social Media 101

Slide 7: What is Web 2.0?

Slide 8: What is Web 2.0? It is excitement and energy. It is innovation. It is what we saw in the 90s when everyone had to have a Web site. Most importantly though, Web 2.0 is community. Community is what makes social animals different from solitary animals. The behaviors of social animals are complex and driven in part by what is happening to their fellows. In 1994 Web pages were essentially solitary animals. They could link to other pages but their behavior wasn't affected by those links. Web pages are no longer alone. They interact with other pages and are changed by those interactions. This is the technological heart of social media and it is the essence of the Web 2.0 revolution. It is the difference between a solitary insect such as a preying mantis and a social insect like a honey bee.

Slide 9: Honey Bee Dance: http://www.amnh.org/exhibitions/permanent/humanorigins/human/language2.php Preying Mantis: http://www.naturalsciences.org/prairieridge/Animals.htm

Slide 10: Web 2.0 Complex - Social Honey Bee: http://www.otago.ac.nz/news/news/2007/20d-07-07_press_release.html

Slide 11: Web 2.0 “Web 2.0 is a term often applied to a perceived ongoing transition of the World Wide Web from a collection of Web sites to a full-fledged computing platform serving Web applications to end users. Ultimately, Web 2.0 services are expected to replace desktop computing applications for many purposes”. Wikipedia, 2007

Slide 12: Web 2.0 “Web 2.0 is a term often applied to a perceived ongoing transition of the World Wide Web from a collection of Web sites to a full-fledged computing platform serving Web applications to end users. Ultimately, Web 2.0 services are expected to replace desktop computing applications for many purposes”. Wikipedia, 2007

Slide 13: http://commons.wikimedia.org/wiki/Image:Web_2.0_Map.svg

Slide 14: Web 2.0 Revolution Evolution Do we need to change how we communicate?

Slide 15: How is the news media perceived? How are government communications viewed? How is social media perceived?

Slide 16: How is the news media perceived? Shout out a few terms.

Slide 17: Slanted Biased Contrived Slick Calculated

Slide 18: How are government communications viewed? Shout out a few terms.

Slide 19: Bureaucratic Formal Convoluted Disingenuous Calculated

Slide 20: What about social media?

Slide 21: Authentic Personal Candid Transparent

Slide 22: I can relate to him. She’s just like me.

Slide 23: Do government communications need to change?

Slide 24: Social Software Instant Messaging Virtual Presence Text Chat Wikis Internet Forums Peer-to-Peer Blogs Social Networks Virtual Worlds Collaborative Real- Social Bookmarking time Editors

Slide 25: Social Software Instant Messaging Virtual Presence Text Chat Wikis Internet Forums Peer-to-Peer Blogs Social Networks Virtual Worlds Collaborative Real- Social Bookmarking time Editors

Slide 26: Web 2.0 Examples Social Networks FaceBook LinkedIn Twitter YouTube Social Publishing Software Blogs Wikis Podcasts Techniques Syndication Tagging Mashups Virtual Environments

Slide 27: Social Networks Users interact and share information Online communities emerge Networks built around common interests, hobbies or causes.

Slide 28: Facebook Social Networking Website Launched February 4, 2004 Membership initially limited to higher education students Networks organized by city, workplace, school and region

Slide 29: USGS on Facebook USGS Group Discussion

Slide 30: USGS - Building Community Content Discussion Members

Slide 31: USGS - Fostering Collaboration

Slide 32: USGS - Connecting People Connecting Finding on a personal collaborative level partners

Slide 33: USGS - Expanding Outreach Connecting with constituents Using new channels to deliver content

Slide 34: Opportunities for Science? Dialog with Potential Post Docs Recruitment Networking/Collaboration Communities of Practice

Slide 35: LinkedIn Social Networking Website Launched May 2003 Fosters professional networking and collaboration > 20 million users as of May 2008

Slide 36: Your Network News

Slide 37: Keep track of your colleagues Find Collaboration Partners

Slide 38: Find Jobs

Slide 39: Manage Contact Lists

Slide 40: Keep up with your colleagues.

Slide 41: Learn what people think

Slide 42: Connect People Foster Collaboration

Slide 43: Connect People

Slide 44: Opportunities for Science? Dialog with Potential Post Docs Recruitment Networking/Collaboration Communities of Practice

Slide 45: Twitter Social Networking Website Launched October 2006 Micro-blogging service that allows users to send brief, text-based posts

Slide 46: Who Uses Twitter? Los Angeles Fire Department to Communicate During Natural Disasters (October 2007 Fires) Higher Education to Alert Students (University of Texas) Politicians to Alert Constituents (Edwards, Obama, Clinton) Media Outlets to Break News (CNN) NASA to Expand Outreach (Phoenix Mars Lander)

Slide 47: NASA Makes Extensive Use of Twitter SMS Alerts

Slide 48: NASA Makes Extensive Use of Twitter

Slide 49: USGS Makes Extensive Use of Twitter

Slide 50: USGS and Earthquake News Blog Feeds to Twitter

Slide 52: NIH uses Twitter

Slide 53: NIH uses Twitter

Slide 54: Opportunities for Science? Outreach Public Engagement Emergency Alerts

Slide 55: YouTube Social Networking Website Launched in February 2005 Designed to facilitate sharing of video

Slide 56: The NIH on YouTube

Slide 57: The NIH on YouTube from who?

Slide 58: From Who?

Slide 59: YouTube Try to Control the Message or at least, Contribute to the Cacophony

Slide 60: What’s Interesting About YouTube?

Slide 61: What’s Interesting About YouTube? subscribe more from this user share rate the video the video similar videos critique the video

Slide 62: YouTube Channels - NIH Vodcasts

Slide 63: YouTube Channels - USGS

Slide 64: YouTube Channels - NASA

Slide 65: YouTube Channels - Politicians

Slide 66: Social Publishing Software Users interact and share information Online communities emerge Networks built around common interests, hobbies or causes.

Slide 67: Blogs Syndicated Content One to a Few Authors Public Comments Ease of Publication

Slide 68: How can we use a blog? Opinion News Calendar of Events Distribution of Multimedia Content Any Repetitive Item that can be Ordered by Date

Slide 69: TSA Blog

Slide 71: - provides personal insights - great recruitment tool - connects volunteers

Slide 72: NIH Researcher Shares Data

Slide 74: SI

Slide 83: NEI

Slide 88: Wikis Hawaiian for “Fast” (40% faster!) Collaborative Document Creation Easy to Use “Web Application”

Slide 97: Confluence Wiki

Slide 98: Podcasts Podcasts - multimedia by subscription (RSS) Podcatchers - software that “aggregates” the podcasts (iTunes) iPods and other MGP Players - mobile devices used to view podcasts SFMOMA Artcasts

Slide 99: Podcasts - Three Kinds Audio Only Audio and “Slides” Audio and Video Synchronize with Apple’s iMovie

Slide 100: Why do a Podcast? Cool and Contemporary View “on the go” Syndication/Subscription Multiple Channels for Distribution Alternative Learning Photo Credit: http://thats-china.com/?m=200703

Slide 101: How hard are they to do?

Slide 102: Podcasting 101 Short and Focused - five minutes on a single topic, 20 - 30 minutes total Descriptive Title Interactive and Conversational Good Sound Quality Adequate Video Quality SFMOMA Podcasts

Slide 103: Publish and Distribute Your Web Site iTunes iPodder Podcast Alley Odeo.com YouTube

Slide 104: NIH Podcasts

Slide 105: NIH Vodcasts

Slide 110: Techniques Syndication Tagging Mashups

Slide 111: RSS - Really Simple Syndication Web Feed Standardized format Used to update blogs, news headlines and podcasts Aggregates content from multiple sources

Slide 112: Social Tagging User generated taxonomy, i.e. Folksonomy Collaborative tagging Social indexing

Slide 113: Social Bookmarking - Del.icio.us 8838 other links to this resource user generated keywords: linux, ubuntu, open source, software, operating system

Slide 114: Social Bookmarking - Del.icio.us

Slide 115: Library of Congress and Flickr LOC hopes to meet two goals: 1) expand access to collections 2) enhance meta data

Slide 117: Mashups Web application Combines data from multiple sources

Slide 118: United States Holocaust Memorial Museum Google Earth layer used to highlight the humanitarian crisis in the Darfur region of Sudan. Each red flame icon represents a village that has been damaged or destroyed.

Slide 120: http://83.223.102.16/words/

Slide 121: Virtual Worlds

Slide 122: Virtual Environments User interaction in a simulated environment Real life attributes such as: economies, currency, employment, advertising, education Social Interactivity Immersive and compelling

Slide 123: Whyville Virtual Learning Environment for Kids Virtual Docents allow teachers to interact. Avatars allow kids to interact.

Slide 124: Kids learn about the epidemics and vaccines.

Slide 125: Second Life Networked Environment Created by its Residents Not a Game... No Goals or Restrictions Immersion and Interaction

Slide 126: Second Life - Statistics Latest Second Life Economic Statistics as of 6/18/2008 Resident Activity Residents Logged-In During Last 7 Days 462,794 Residents Logged-In During Last 30 Days 843,515 Total Residents 14,043,707 Currency LindeX Dollar Exchange (average): L$250 / US$1.00 Total L$ Supply (L$): 5,065,446,952 = (approx. US $20,261,787) Linden Dollars can be converted into US dollars and back again at fluctuating exchange rates. Source: http://secondlife.com/whatis/economy_stats.php

Slide 127: Second Life

Slide 132: Second Life Second Life is a 3D platform that can be used for: Presenting, promoting, and selling content to a broad online audience Collaborating and communicating in real time between multiple participants Researching new concepts/products Training and educating in spaces

Slide 133: Second Life What are public institutions doing in second life?

Slide 137: NASA/JPL

Slide 144: “Any sufficiently advanced technology is indistinguishable from magic.” Arthur C. Clark (1917 - 2008)

Slide 146: What does the future look like? You will never be lost. You will always know where your friends are. You will never lose anything important. You will be surrounded by Magic.

Slide 147: How will this happen? Mobile Computing Wearable Computing Pervasive Wireless Technology Pervasive Exchange of Data Interoperability and Standards Ever Increasing Processor Speeds

Slide 148: Where is the NIH going? Dashboards “aggregate” content. Content will be related to geospatial coordinates. NIH Staff will be able to easily manage resources across the world. Dashboards will evolve into “virtual overlays”. Staff will have access to geospatial data from everywhere.

Slide 159: Source of preceding images: Richardbanks.com

Slide 160: http://www.slideshare.net/jcoireangus