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NIH Management Series Seminar - June 2008 - Jim Angus

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    NIH Management Series Seminar - June 2008 - Jim Angus - Presentation Transcript

    1. NIH Management Seminar Series Plugging into the 21st Century: How Web 2.0 can be used to improve communications at the NIH Jim Angus Office of Extramural Research National Institutes of Health Thursday, June 19 2008 angusj@mail.nih.gov linkedin.com/in/jimangus
    2. What to expect... The Machine is Us/ing Us Who am I? Brainstorming Web 2.0 Series Social Media 101 Cop Space Ask Questions Any Time! angusj@mail.nih.gov linkedin.com/in/jimangus
    3. http://mediatedcultures.net/ksudigg/?p=84
    4. Who am I? Paleontologist Molecular Biologist Museum Educator Web Manager Communications Director
    5. http://colab.cim3.net/cgi-bin/wiki.pl?BrainStormingWeb2.0atNIH
    6. Social Media 101
    7. What is Web 2.0?
    8. What is Web 2.0? It is excitement and energy. It is innovation. It is what we saw in the 90s when everyone had to have a Web site. Most importantly though, Web 2.0 is community. Community is what makes social animals different from solitary animals. The behaviors of social animals are complex and driven in part by what is happening to their fellows. In 1994 Web pages were essentially solitary animals. They could link to other pages but their behavior wasn't affected by those links. Web pages are no longer alone. They interact with other pages and are changed by those interactions. This is the technological heart of social media and it is the essence of the Web 2.0 revolution. It is the difference between a solitary insect such as a preying mantis and a social insect like a honey bee.
    9. Honey Bee Dance: http://www.amnh.org/exhibitions/permanent/humanorigins/human/language2.php Preying Mantis: http://www.naturalsciences.org/prairieridge/Animals.htm
    10. Web 2.0 Complex - Social Honey Bee: http://www.otago.ac.nz/news/news/2007/20d-07-07_press_release.html
    11. Web 2.0 “Web 2.0 is a term often applied to a perceived ongoing transition of the World Wide Web from a collection of Web sites to a full-fledged computing platform serving Web applications to end users. Ultimately, Web 2.0 services are expected to replace desktop computing applications for many purposes”. Wikipedia, 2007
    12. Web 2.0 “Web 2.0 is a term often applied to a perceived ongoing transition of the World Wide Web from a collection of Web sites to a full-fledged computing platform serving Web applications to end users. Ultimately, Web 2.0 services are expected to replace desktop computing applications for many purposes”. Wikipedia, 2007
    13. http://commons.wikimedia.org/wiki/Image:Web_2.0_Map.svg
    14. Web 2.0 Revolution Evolution Do we need to change how we communicate?
    15. How is the news media perceived? How are government communications viewed? How is social media perceived?
    16. How is the news media perceived? Shout out a few terms.
    17. Slanted Biased Contrived Slick Calculated
    18. How are government communications viewed? Shout out a few terms.
    19. Bureaucratic Formal Convoluted Disingenuous Calculated
    20. What about social media?
    21. Authentic Personal Candid Transparent
    22. I can relate to him. She’s just like me.
    23. Do government communications need to change?
    24. Social Software Instant Messaging Virtual Presence Text Chat Wikis Internet Forums Peer-to-Peer Blogs Social Networks Virtual Worlds Collaborative Real- Social Bookmarking time Editors
    25. Social Software Instant Messaging Virtual Presence Text Chat Wikis Internet Forums Peer-to-Peer Blogs Social Networks Virtual Worlds Collaborative Real- Social Bookmarking time Editors
    26. Web 2.0 Examples Social Networks FaceBook LinkedIn Twitter YouTube Social Publishing Software Blogs Wikis Podcasts Techniques Syndication Tagging Mashups Virtual Environments
    27. Social Networks Users interact and share information Online communities emerge Networks built around common interests, hobbies or causes.
    28. Facebook Social Networking Website Launched February 4, 2004 Membership initially limited to higher education students Networks organized by city, workplace, school and region
    29. USGS on Facebook USGS Group Discussion
    30. USGS - Building Community Content Discussion Members
    31. USGS - Fostering Collaboration
    32. USGS - Connecting People Connecting Finding on a personal collaborative level partners
    33. USGS - Expanding Outreach Connecting with constituents Using new channels to deliver content
    34. Opportunities for Science? Dialog with Potential Post Docs Recruitment Networking/Collaboration Communities of Practice
    35. LinkedIn Social Networking Website Launched May 2003 Fosters professional networking and collaboration > 20 million users as of May 2008
    36. Your Network News
    37. Keep track of your colleagues Find Collaboration Partners
    38. Find Jobs
    39. Manage Contact Lists
    40. Keep up with your colleagues.
    41. Learn what people think
    42. Connect People Foster Collaboration
    43. Connect People
    44. Opportunities for Science? Dialog with Potential Post Docs Recruitment Networking/Collaboration Communities of Practice
    45. Twitter Social Networking Website Launched October 2006 Micro-blogging service that allows users to send brief, text-based posts
    46. Who Uses Twitter? Los Angeles Fire Department to Communicate During Natural Disasters (October 2007 Fires) Higher Education to Alert Students (University of Texas) Politicians to Alert Constituents (Edwards, Obama, Clinton) Media Outlets to Break News (CNN) NASA to Expand Outreach (Phoenix Mars Lander)
    47. NASA Makes Extensive Use of Twitter SMS Alerts
    48. NASA Makes Extensive Use of Twitter
    49. USGS Makes Extensive Use of Twitter
    50. USGS and Earthquake News Blog Feeds to Twitter
    51. NIH uses Twitter
    52. NIH uses Twitter
    53. Opportunities for Science? Outreach Public Engagement Emergency Alerts
    54. YouTube Social Networking Website Launched in February 2005 Designed to facilitate sharing of video
    55. The NIH on YouTube
    56. The NIH on YouTube from who?
    57. From Who?
    58. YouTube Try to Control the Message or at least, Contribute to the Cacophony
    59. What’s Interesting About YouTube?
    60. What’s Interesting About YouTube? subscribe more from this user share rate the video the video similar videos critique the video
    61. YouTube Channels - NIH Vodcasts
    62. YouTube Channels - USGS
    63. YouTube Channels - NASA
    64. YouTube Channels - Politicians
    65. Social Publishing Software Users interact and share information Online communities emerge Networks built around common interests, hobbies or causes.
    66. Blogs Syndicated Content One to a Few Authors Public Comments Ease of Publication
    67. How can we use a blog? Opinion News Calendar of Events Distribution of Multimedia Content Any Repetitive Item that can be Ordered by Date
    68. TSA Blog
    69. - provides personal insights - great recruitment tool - connects volunteers
    70. NIH Researcher Shares Data
    71. SI
    72. NEI
    73. Wikis Hawaiian for “Fast” (40% faster!) Collaborative Document Creation Easy to Use “Web Application”
    74. Confluence Wiki
    75. Podcasts Podcasts - multimedia by subscription (RSS) Podcatchers - software that “aggregates” the podcasts (iTunes) iPods and other MGP Players - mobile devices used to view podcasts SFMOMA Artcasts
    76. Podcasts - Three Kinds Audio Only Audio and “Slides” Audio and Video Synchronize with Apple’s iMovie
    77. Why do a Podcast? Cool and Contemporary View “on the go” Syndication/Subscription Multiple Channels for Distribution Alternative Learning Photo Credit: http://thats-china.com/?m=200703
    78. How hard are they to do?
    79. Podcasting 101 Short and Focused - five minutes on a single topic, 20 - 30 minutes total Descriptive Title Interactive and Conversational Good Sound Quality Adequate Video Quality SFMOMA Podcasts
    80. Publish and Distribute Your Web Site iTunes iPodder Podcast Alley Odeo.com YouTube
    81. NIH Podcasts
    82. NIH Vodcasts
    83. Techniques Syndication Tagging Mashups
    84. RSS - Really Simple Syndication Web Feed Standardized format Used to update blogs, news headlines and podcasts Aggregates content from multiple sources
    85. Social Tagging User generated taxonomy, i.e. Folksonomy Collaborative tagging Social indexing
    86. Social Bookmarking - Del.icio.us 8838 other links to this resource user generated keywords: linux, ubuntu, open source, software, operating system
    87. Social Bookmarking - Del.icio.us
    88. Library of Congress and Flickr LOC hopes to meet two goals: 1) expand access to collections 2) enhance meta data
    89. Mashups Web application Combines data from multiple sources
    90. United States Holocaust Memorial Museum Google Earth layer used to highlight the humanitarian crisis in the Darfur region of Sudan. Each red flame icon represents a village that has been damaged or destroyed.
    91. http://83.223.102.16/words/
    92. Virtual Worlds
    93. Virtual Environments User interaction in a simulated environment Real life attributes such as: economies, currency, employment, advertising, education Social Interactivity Immersive and compelling
    94. Whyville Virtual Learning Environment for Kids Virtual Docents allow teachers to interact. Avatars allow kids to interact.
    95. Kids learn about the epidemics and vaccines.
    96. Second Life Networked Environment Created by its Residents Not a Game... No Goals or Restrictions Immersion and Interaction
    97. Second Life - Statistics Latest Second Life Economic Statistics as of 6/18/2008 Resident Activity Residents Logged-In During Last 7 Days 462,794 Residents Logged-In During Last 30 Days 843,515 Total Residents 14,043,707 Currency LindeX Dollar Exchange (average): L$250 / US$1.00 Total L$ Supply (L$): 5,065,446,952 = (approx. US $20,261,787) Linden Dollars can be converted into US dollars and back again at fluctuating exchange rates. Source: http://secondlife.com/whatis/economy_stats.php
    98. Second Life
    99. Second Life Second Life is a 3D platform that can be used for: Presenting, promoting, and selling content to a broad online audience Collaborating and communicating in real time between multiple participants Researching new concepts/products Training and educating in spaces
    100. Second Life What are public institutions doing in second life?
    101. NASA/JPL
    102. “Any sufficiently advanced technology is indistinguishable from magic.” Arthur C. Clark (1917 - 2008)
    103. What does the future look like? You will never be lost. You will always know where your friends are. You will never lose anything important. You will be surrounded by Magic.
    104. How will this happen? Mobile Computing Wearable Computing Pervasive Wireless Technology Pervasive Exchange of Data Interoperability and Standards Ever Increasing Processor Speeds
    105. Where is the NIH going? Dashboards “aggregate” content. Content will be related to geospatial coordinates. NIH Staff will be able to easily manage resources across the world. Dashboards will evolve into “virtual overlays”. Staff will have access to geospatial data from everywhere.
    106. Source of preceding images: Richardbanks.com
    107. http://www.slideshare.net/jcoireangus

    + Jim AngusJim Angus, 2 years ago

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