0
How is Web 2.0 Changing the World?
           NCI Health Communication Intern
              Brown Bag Seminar Series

    ...
What to expect...

The Machine is Us/ing Us
Who am I?
Social Media 101




      Ask Questions Any Time!
    angusj@mail.n...
http://mediatedcultures.net/ksudigg/?p=84
Who am I?
Paleontologist

Molecular Biologist

Museum Educator

Web Manager

Communications Director
http://colab.cim3.net/cgi-bin/wiki.pl?BrainStormingWeb2.0atNIH
Social Media 101
What is Web 2.0?
What is   Web 2.0?    It is   excitement      and   energy.     It is

innovation.          It is what we saw in the 90s w...
Honey Bee Dance: http://www.amnh.org/exhibitions/permanent/humanorigins/human/language2.php

            Preying Mantis: h...
Web 2.0




                        Complex - Social

Honey Bee: http://www.otago.ac.nz/news/news/2007/20d-07-07_press_rel...
Web 2.0
“Web 2.0 is a term often applied to a
perceived ongoing transition of the World
Wide Web from a collection of Web ...
Web 2.0
“Web 2.0 is a term often applied to a
perceived ongoing transition of the
World Wide Web from a collection of Web
...
http://commons.wikimedia.org/wiki/Image:Web_2.0_Map.svg
Web 2.0
               Revolution
               Evolution

Do we need to change how we communicate?
How is the news media perceived?
How are government communications viewed?
      How is social media perceived?
How is the news media perceived?

     Shout out a few terms.
Slanted

Biased

Contrived

Slick

Calculated
How about government communications?

       Shout out a few terms.
Bureaucratic

Formal

Convoluted

Disingenuous

Calculated
What about social media?
Authentic

Personal

Candid

Transparent
I can relate to him.

 He’s just like me.
How is Web
                                                      2.0 changing the
                                        ...
Do government communications need to change?
Social Software
  Instant Messaging             Virtual Presence
    Text Chat
                                         Wi...
Web 2.0 Examples
Social Networks
   FaceBook
   LinkedIn
   Twitter
   YouTube
Social Publishing Software
   Blogs
   Wiki...
Social Networks

Users interact and share information

Online communities emerge

Networks built around common interests,
...
Facebook

Social Networking Website

Launched February 4, 2004

Membership initially limited to higher
education students
...
USGS on Facebook



USGS
Group
                           Discussion
USGS - Building Community

              Content




                   Discussion




Members
USGS - Fostering Collaboration
USGS - Connecting People




                                  Connecting
   Finding                       on a personal
c...
USGS - Expanding Outreach
                             Connecting with
                               constituents




   ...
Opportunities for
      Science?

Dialog with Potential Post Docs

Recruitment

Networking/Collaboration

Communities of P...
Facebook
Facebook
LinkedIn
Social Networking
Website

Launched May 2003

Fosters professional
networking and
collaboration

> 30 million use...
Your Network News
Keep
   track
 of your
colleagues        Find
             Collaboration
               Partners
Find Jobs
Manage
Contact
 Lists
Keep up
 with your
colleagues.
Learn what people
      think
Connect People




    Foster
Collaboration
Connect People
Opportunities for
      Science?

Dialog with Potential Post Docs

Recruitment

Networking/Collaboration

Communities of P...
Twitter

Social Networking
Website

Launched October 2006

Micro-blogging service
that allows users to
send brief, text-ba...
Who Uses Twitter?
National Institutes of Health

Los Angeles Fire Department to Communicate During
Natural Disasters
(Octo...
NASA Makes Extensive Use of Twitter




                                 SMS Alerts
NASA Makes Extensive Use of Twitter
USGS Makes Extensive Use of Twitter
USGS and Earthquake News




             Blog Feeds to Twitter
NIH uses Twitter
Opportunities for
      Science?

Outreach

Public Engagement

Emergency Alerts
YouTube

Social Networking
Website

Launched in February
2005

Designed to facilitate
sharing of video
The NIH on YouTube
The NIH on YouTube




              from who?
From Who?
YouTube

Try to Control the
Message

or at least, Contribute
to the Cacophony
What’s Interesting About YouTube?
What’s Interesting About YouTube?
                                             subscribe




                             ...
YouTube Channels - NIH Vodcasts
YouTube Channels - USGS
YouTube Channels - NASA
YouTube Channels - Politicians
Social Publishing
       Software

Users interact and share information

Online communities emerge

Networks built around ...
Blogs

Syndicated Content

One to a Few Authors

Public Comments

Ease of Publication
How can we use a blog?

 Opinion

 News

 Calendar of Events

 Distribution of Multimedia Content

 Any Repetitive Item th...
TSA
Blog
- provides personal insights
  - great recruitment tool
  - connects volunteers
NIH
 Researcher
Shares Data
SI
NEI
Wikis

Hawaiian for “Fast”
(40% faster!)

Collaborative Document Creation

Easy to Use

“Web Application”
Confluence
  Wiki
Podcasts
Podcasts - multimedia
by subscription (RSS)

Podcatchers - software
that “aggregates” the
podcasts (iTunes)

iPod...
Podcasts - Three Kinds


Audio Only

Audio and “Slides”

Audio and Video




                     Synchronize with Apple’s...
Why do a Podcast?

Cool and Contemporary

View “on the go”

Syndication/Subscription

Multiple Channels for
Distribution

...
How hard are they to do?
Podcasting 101
Short and Focused - five
minutes on a single topic, 20 -
30 minutes total

Descriptive Title

Interactive an...
Publish and Distribute
Your Web Site

iTunes

iPodder

Podcast Alley

Odeo.com

YouTube
NIH Podcasts
NIH Vodcasts
Techniques


Syndication

Tagging

Mashups
RSS - Really Simple Syndication


  Web Feed

  Standardized format

  Used to update blogs, news headlines and
  podcasts...
Social Tagging


User generated taxonomy, i.e. Folksonomy

Collaborative tagging

Social indexing
Social Bookmarking - Del.icio.us



                       8838 other links to
                         this resource




...
Social Bookmarking - Del.icio.us
Library of Congress and Flickr




LOC hopes to meet two goals:

1) expand access to collections
    2) enhance meta data
Mashups



Web application

Combines data from multiple sources
United States Holocaust Memorial Museum
Google Earth layer used to highlight the humanitarian crisis in the
Darfur region ...
http://83.223.102.16/words/
Virtual Worlds
Virtual Environments
User interaction in a simulated
environment
Real life attributes such as:
economies, currency, employ...
Whyville
           Virtual Learning Environment for Kids



                                    Virtual Docents
         ...
Kids learn about the epidemics and vaccines.
Second Life
Networked Environment

Created by its Residents

Not a Game... No Goals or Restrictions

Immersion and Interac...
Second Life - Statistics
Latest Second Life Economic Statistics as of 6/18/2008
Resident Activity
Residents Logged-In Duri...
Second Life
Second Life
Second Life is a 3D platform that can be
used for:
  Presenting, promoting, and selling
  content to a broad o...
Second Life
What are public institutions doing in second life?
NASA/JPL
“Any sufficiently advanced technology is
     indistinguishable from magic.”

            Arthur C. Clark
             (191...
What does the future
     look like?
You will never be lost.

You will always know where your friends are.

You will never...
How will this happen?
Mobile Computing

Wearable Computing

Pervasive Wireless Technology

Pervasive Exchange of Data

Int...
Where is the NIH going?
 Dashboards “aggregate” content.

 Content will be related to geospatial coordinates.

 NIH Staff ...
Source of preceding images: Richardbanks.com
http://www.slideshare.net/jcoireangus
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  1. 1. How is Web 2.0 Changing the World? NCI Health Communication Intern Brown Bag Seminar Series Jim Angus Office of Extramural Research National Institutes of Health Tuesday, November 18 2008 angusj@mail.nih.gov linkedin.com/in/jimangus
  2. 2. What to expect... The Machine is Us/ing Us Who am I? Social Media 101 Ask Questions Any Time! angusj@mail.nih.gov linkedin.com/in/jimangus
  3. 3. http://mediatedcultures.net/ksudigg/?p=84
  4. 4. Who am I? Paleontologist Molecular Biologist Museum Educator Web Manager Communications Director
  5. 5. http://colab.cim3.net/cgi-bin/wiki.pl?BrainStormingWeb2.0atNIH
  6. 6. Social Media 101
  7. 7. What is Web 2.0?
  8. 8. What is Web 2.0? It is excitement and energy. It is innovation. It is what we saw in the 90s when everyone had to have a Web site. Most importantly though, Web 2.0 is community. Community is what makes social animals different from solitary animals. The behaviors of social animals are complex and driven in part by what is happening to their fellows. In 1994 Web pages were essentially solitary animals. They could link to other pages but their behavior wasn't affected by those links. Web pages are no longer alone. They interact with other pages and are changed by those interactions. This is the technological heart of social media and it is the essence of the Web 2.0 revolution. It is the difference between a solitary insect such as a preying mantis and a social insect like a honey bee.
  9. 9. Honey Bee Dance: http://www.amnh.org/exhibitions/permanent/humanorigins/human/language2.php Preying Mantis: http://www.naturalsciences.org/prairieridge/Animals.htm
  10. 10. Web 2.0 Complex - Social Honey Bee: http://www.otago.ac.nz/news/news/2007/20d-07-07_press_release.html
  11. 11. Web 2.0 “Web 2.0 is a term often applied to a perceived ongoing transition of the World Wide Web from a collection of Web sites to a full-fledged computing platform serving Web applications to end users. Ultimately, Web 2.0 services are expected to replace desktop computing applications for many purposes”. Wikipedia, 2007
  12. 12. Web 2.0 “Web 2.0 is a term often applied to a perceived ongoing transition of the World Wide Web from a collection of Web sites to a full-fledged computing platform serving Web applications to end users. Ultimately, Web 2.0 services are expected to replace desktop computing applications for many purposes”. Wikipedia, 2007
  13. 13. http://commons.wikimedia.org/wiki/Image:Web_2.0_Map.svg
  14. 14. Web 2.0 Revolution Evolution Do we need to change how we communicate?
  15. 15. How is the news media perceived? How are government communications viewed? How is social media perceived?
  16. 16. How is the news media perceived? Shout out a few terms.
  17. 17. Slanted Biased Contrived Slick Calculated
  18. 18. How about government communications? Shout out a few terms.
  19. 19. Bureaucratic Formal Convoluted Disingenuous Calculated
  20. 20. What about social media?
  21. 21. Authentic Personal Candid Transparent
  22. 22. I can relate to him. He’s just like me.
  23. 23. How is Web 2.0 changing the world? http://www.huffingtonpost.com/2008/02/27/us-weekly-barack-obama-_n_88683.html?page=2
  24. 24. Do government communications need to change?
  25. 25. Social Software Instant Messaging Virtual Presence Text Chat Wikis Internet Forums Peer-to-Peer Blogs Social Networks Virtual Worlds Collaborative Real- Social Bookmarking time Editors
  26. 26. Web 2.0 Examples Social Networks FaceBook LinkedIn Twitter YouTube Social Publishing Software Blogs Wikis Podcasts Techniques Syndication Tagging Mashups Virtual Environments
  27. 27. Social Networks Users interact and share information Online communities emerge Networks built around common interests, hobbies or causes.
  28. 28. Facebook Social Networking Website Launched February 4, 2004 Membership initially limited to higher education students Networks organized by city, workplace, school and region
  29. 29. USGS on Facebook USGS Group Discussion
  30. 30. USGS - Building Community Content Discussion Members
  31. 31. USGS - Fostering Collaboration
  32. 32. USGS - Connecting People Connecting Finding on a personal collaborative level partners
  33. 33. USGS - Expanding Outreach Connecting with constituents Using new channels to deliver content
  34. 34. Opportunities for Science? Dialog with Potential Post Docs Recruitment Networking/Collaboration Communities of Practice
  35. 35. Facebook
  36. 36. Facebook
  37. 37. LinkedIn Social Networking Website Launched May 2003 Fosters professional networking and collaboration > 30 million users as of November 2008
  38. 38. Your Network News
  39. 39. Keep track of your colleagues Find Collaboration Partners
  40. 40. Find Jobs
  41. 41. Manage Contact Lists
  42. 42. Keep up with your colleagues.
  43. 43. Learn what people think
  44. 44. Connect People Foster Collaboration
  45. 45. Connect People
  46. 46. Opportunities for Science? Dialog with Potential Post Docs Recruitment Networking/Collaboration Communities of Practice
  47. 47. Twitter Social Networking Website Launched October 2006 Micro-blogging service that allows users to send brief, text-based posts
  48. 48. Who Uses Twitter? National Institutes of Health Los Angeles Fire Department to Communicate During Natural Disasters (October 2007 Fires) Higher Education to Alert Students (University of Texas) Politicians to Alert Constituents (Edwards, Obama, Clinton) Media Outlets to Break News (CNN) NASA to Expand Outreach (Phoenix Mars Lander) Reach New Audiences
  49. 49. NASA Makes Extensive Use of Twitter SMS Alerts
  50. 50. NASA Makes Extensive Use of Twitter
  51. 51. USGS Makes Extensive Use of Twitter
  52. 52. USGS and Earthquake News Blog Feeds to Twitter
  53. 53. NIH uses Twitter
  54. 54. Opportunities for Science? Outreach Public Engagement Emergency Alerts
  55. 55. YouTube Social Networking Website Launched in February 2005 Designed to facilitate sharing of video
  56. 56. The NIH on YouTube
  57. 57. The NIH on YouTube from who?
  58. 58. From Who?
  59. 59. YouTube Try to Control the Message or at least, Contribute to the Cacophony
  60. 60. What’s Interesting About YouTube?
  61. 61. What’s Interesting About YouTube? subscribe more from this user share rate the video the video similar videos critique the video
  62. 62. YouTube Channels - NIH Vodcasts
  63. 63. YouTube Channels - USGS
  64. 64. YouTube Channels - NASA
  65. 65. YouTube Channels - Politicians
  66. 66. Social Publishing Software Users interact and share information Online communities emerge Networks built around common interests, hobbies or causes.
  67. 67. Blogs Syndicated Content One to a Few Authors Public Comments Ease of Publication
  68. 68. How can we use a blog? Opinion News Calendar of Events Distribution of Multimedia Content Any Repetitive Item that can be Ordered by Date
  69. 69. TSA Blog
  70. 70. - provides personal insights - great recruitment tool - connects volunteers
  71. 71. NIH Researcher Shares Data
  72. 72. SI
  73. 73. NEI
  74. 74. Wikis Hawaiian for “Fast” (40% faster!) Collaborative Document Creation Easy to Use “Web Application”
  75. 75. Confluence Wiki
  76. 76. Podcasts Podcasts - multimedia by subscription (RSS) Podcatchers - software that “aggregates” the podcasts (iTunes) iPods and other MGP Players - mobile devices used to view podcasts SFMOMA Artcasts
  77. 77. Podcasts - Three Kinds Audio Only Audio and “Slides” Audio and Video Synchronize with Apple’s iMovie
  78. 78. Why do a Podcast? Cool and Contemporary View “on the go” Syndication/Subscription Multiple Channels for Distribution Alternative Learning Photo Credit: http://thats-china.com/?m=200703
  79. 79. How hard are they to do?
  80. 80. Podcasting 101 Short and Focused - five minutes on a single topic, 20 - 30 minutes total Descriptive Title Interactive and Conversational Good Sound Quality Adequate Video Quality SFMOMA Podcasts
  81. 81. Publish and Distribute Your Web Site iTunes iPodder Podcast Alley Odeo.com YouTube
  82. 82. NIH Podcasts
  83. 83. NIH Vodcasts
  84. 84. Techniques Syndication Tagging Mashups
  85. 85. RSS - Really Simple Syndication Web Feed Standardized format Used to update blogs, news headlines and podcasts Aggregates content from multiple sources
  86. 86. Social Tagging User generated taxonomy, i.e. Folksonomy Collaborative tagging Social indexing
  87. 87. Social Bookmarking - Del.icio.us 8838 other links to this resource user generated keywords: linux, ubuntu, open source, software, operating system
  88. 88. Social Bookmarking - Del.icio.us
  89. 89. Library of Congress and Flickr LOC hopes to meet two goals: 1) expand access to collections 2) enhance meta data
  90. 90. Mashups Web application Combines data from multiple sources
  91. 91. United States Holocaust Memorial Museum Google Earth layer used to highlight the humanitarian crisis in the Darfur region of Sudan. Each red flame icon represents a village that has been damaged or destroyed.
  92. 92. http://83.223.102.16/words/
  93. 93. Virtual Worlds
  94. 94. Virtual Environments User interaction in a simulated environment Real life attributes such as: economies, currency, employment, advertising, education Social Interactivity Immersive and compelling
  95. 95. Whyville Virtual Learning Environment for Kids Virtual Docents allow teachers to interact. Avatars allow kids to interact.
  96. 96. Kids learn about the epidemics and vaccines.
  97. 97. Second Life Networked Environment Created by its Residents Not a Game... No Goals or Restrictions Immersion and Interaction
  98. 98. Second Life - Statistics Latest Second Life Economic Statistics as of 6/18/2008 Resident Activity Residents Logged-In During Last 7 Days 462,794 Residents Logged-In During Last 30 Days 843,515 Total Residents 14,043,707 Currency LindeX Dollar Exchange (average): L$250 / US$1.00 Total L$ Supply (L$): 5,065,446,952 = (approx. US $20,261,787) Linden Dollars can be converted into US dollars and back again at fluctuating exchange rates. Source: http://secondlife.com/whatis/economy_stats.php
  99. 99. Second Life
  100. 100. Second Life Second Life is a 3D platform that can be used for: Presenting, promoting, and selling content to a broad online audience Collaborating and communicating in real time between multiple participants Researching new concepts/products Training and educating in spaces
  101. 101. Second Life What are public institutions doing in second life?
  102. 102. NASA/JPL
  103. 103. “Any sufficiently advanced technology is indistinguishable from magic.” Arthur C. Clark (1917 - 2008)
  104. 104. What does the future look like? You will never be lost. You will always know where your friends are. You will never lose anything important. You will be surrounded by Magic.
  105. 105. How will this happen? Mobile Computing Wearable Computing Pervasive Wireless Technology Pervasive Exchange of Data Interoperability and Standards Ever Increasing Processor Speeds
  106. 106. Where is the NIH going? Dashboards “aggregate” content. Content will be related to geospatial coordinates. NIH Staff will be able to easily manage resources across the world. Dashboards will evolve into “virtual overlays”. Staff will have access to geospatial data from everywhere.
  107. 107. Source of preceding images: Richardbanks.com
  108. 108. http://www.slideshare.net/jcoireangus
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