How is Web 2.0 Changing the World?
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Presentation Slides for NIMH Web Group Meeting on Social Media

Presentation Slides for NIMH Web Group Meeting on Social Media

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How is Web 2.0 Changing the World? Presentation Transcript

  • 1. How is Web 2.0 Changing the World? NIMH Web Group NIMH Web Retreat Jim Angus Office of Extramural Research National Institutes of Health Thursday, December 4 2008 angusj@mail.nih.gov linkedin.com/in/jimangus
  • 2. What to expect... The Machine is Us/ing Us Who am I? Social Media 101 Ask Questions Any Time! angusj@mail.nih.gov linkedin.com/in/jimangus
  • 3. http://mediatedcultures.net/ksudigg/?p=84
  • 4. Who am I? Paleontologist Molecular Biologist Museum Educator Web Manager Communications Director
  • 5. http://colab.cim3.net/cgi-bin/wiki.pl?BrainStormingWeb2.0atNIH
  • 6. Social Media 101
  • 7. What is Web 2.0?
  • 8. What is Web 2.0? It is excitement and energy. It is innovation. It is what we saw in the 90s when everyone had to have a Web site. Most importantly though, Web 2.0 is community. Community is what makes social animals different from solitary animals. The behaviors of social animals are complex and driven in part by what is happening to their fellows. In 1994 Web pages were essentially solitary animals. They could link to other pages but their behavior wasn't affected by those links. Web pages are no longer alone. They interact with other pages and are changed by those interactions. This is the technological heart of social media and it is the essence of the Web 2.0 revolution. It is the difference between a solitary insect such as a preying mantis and a social insect like a honey bee.
  • 9. Honey Bee Dance: http://www.amnh.org/exhibitions/permanent/humanorigins/human/language2.php Preying Mantis: http://www.naturalsciences.org/prairieridge/Animals.htm
  • 10. Web 2.0 Complex - Social Honey Bee: http://www.otago.ac.nz/news/news/2007/20d-07-07_press_release.html
  • 11. Web 2.0 “Web 2.0 is a term often applied to a perceived ongoing transition of the World Wide Web from a collection of Web sites to a full-fledged computing platform serving Web applications to end users. Ultimately, Web 2.0 services are expected to replace desktop computing applications for many purposes”. Wikipedia, 2007
  • 12. Web 2.0 “Web 2.0 is a term often applied to a perceived ongoing transition of the World Wide Web from a collection of Web sites to a full-fledged computing platform serving Web applications to end users. Ultimately, Web 2.0 services are expected to replace desktop computing applications for many purposes”. Wikipedia, 2007
  • 13. http://commons.wikimedia.org/wiki/Image:Web_2.0_Map.svg
  • 14. Web 2.0 Revolution Evolution Do we need to change how we communicate?
  • 15. How is the news media perceived? How are government communications viewed? How is social media perceived?
  • 16. How is the news media perceived? Shout out a few terms.
  • 17. Slanted Biased Contrived Slick Calculated
  • 18. How about government communications? Shout out a few terms.
  • 19. Bureaucratic Formal Convoluted Disingenuous Calculated
  • 20. What about social media?
  • 21. Authentic Personal Candid Transparent
  • 22. I can relate to him. He’s just like me.
  • 23. How is Web 2.0 changing the world? http://www.huffingtonpost.com/2008/02/27/us-weekly-barack-obama-_n_88683.html?page=2
  • 24. Do government communications need to change?
  • 25. Social Software Instant Messaging Virtual Presence Text Chat Wikis Internet Forums Peer-to-Peer Blogs Social Networks Virtual Worlds Collaborative Real- Social Bookmarking time Editors
  • 26. Web 2.0 Examples Social Networks FaceBook LinkedIn Twitter YouTube Social Publishing Software Blogs Wikis Podcasts Techniques Syndication Tagging Mashups Virtual Environments
  • 27. Social Networks Users interact and share information Online communities emerge Networks built around common interests, hobbies or causes.
  • 28. Facebook Social Networking Website Launched February 4, 2004 Membership initially limited to higher education students Networks organized by city, workplace, school and region
  • 29. USGS on Facebook USGS Group Discussion
  • 30. USGS - Building Community Content Discussion Members
  • 31. USGS - Fostering Collaboration
  • 32. USGS - Connecting People Connecting Finding on a personal collaborative level partners
  • 33. USGS - Expanding Outreach Connecting with constituents Using new channels to deliver content
  • 34. Opportunities for Science? Dialog with Potential Post Docs Recruitment Networking/Collaboration Communities of Practice
  • 35. Facebook
  • 36. Facebook
  • 37. LinkedIn Social Networking Website Launched May 2003 Fosters professional networking and collaboration > 30 million users as of November 2008
  • 38. Your Network News
  • 39. Keep track of your colleagues Find Collaboration Partners
  • 40. Find Jobs
  • 41. Manage Contact Lists
  • 42. Keep up with your colleagues.
  • 43. Learn what people think
  • 44. Connect People Foster Collaboration
  • 45. Connect People
  • 46. Opportunities for Science? Dialog with Potential Post Docs Recruitment Networking/Collaboration Communities of Practice
  • 47. Twitter Social Networking Website Launched October 2006 Micro-blogging service that allows users to send brief, text-based posts
  • 48. Who Uses Twitter? National Institutes of Health Los Angeles Fire Department to Communicate During Natural Disasters (October 2007 Fires) Higher Education to Alert Students (University of Texas) Politicians to Alert Constituents (Edwards, Obama, Clinton) Media Outlets to Break News (CNN) NASA to Expand Outreach (Phoenix Mars Lander) Reach New Audiences
  • 49. NASA Makes Extensive Use of Twitter SMS Alerts
  • 50. NASA Makes Extensive Use of Twitter
  • 51. USGS Makes Extensive Use of Twitter
  • 52. USGS and Earthquake News Blog Feeds to Twitter
  • 53. NIH uses Twitter
  • 54. Opportunities for Science? Outreach Public Engagement Emergency Alerts
  • 55. YouTube Social Networking Website Launched in February 2005 Designed to facilitate sharing of video
  • 56. The NIH on YouTube
  • 57. The NIH on YouTube from who?
  • 58. From Who?
  • 59. YouTube Try to Control the Message or at least, Contribute to the Cacophony
  • 60. What’s Interesting About YouTube?
  • 61. What’s Interesting About YouTube? subscribe more from this user share rate the video the video similar videos critique the video
  • 62. YouTube Channels - NIH Vodcasts
  • 63. YouTube Channels - USGS
  • 64. YouTube Channels - NASA
  • 65. YouTube Channels - Politicians
  • 66. Social Publishing Software Users interact and share information Online communities emerge Networks built around common interests, hobbies or causes.
  • 67. Blogs Syndicated Content One to a Few Authors Public Comments Ease of Publication
  • 68. How can we use a blog? Opinion News Calendar of Events Distribution of Multimedia Content Any Repetitive Item that can be Ordered by Date
  • 69. TSA Blog
  • 70. - provides personal insights - great recruitment tool - connects volunteers
  • 71. NIH Researcher Shares Data
  • 72. SI
  • 73. NEI
  • 74. Wikis Hawaiian for “Fast” (40% faster!) Collaborative Document Creation Easy to Use “Web Application”
  • 75. Confluence Wiki
  • 76. Podcasts Podcasts - multimedia by subscription (RSS) Podcatchers - software that “aggregates” the podcasts (iTunes) iPods and other MGP Players - mobile devices used to view podcasts SFMOMA Artcasts
  • 77. Podcasts - Three Kinds Audio Only Audio and “Slides” Audio and Video Synchronize with Apple’s iMovie
  • 78. Why do a Podcast? Cool and Contemporary View “on the go” Syndication/Subscription Multiple Channels for Distribution Alternative Learning Photo Credit: http://thats-china.com/?m=200703
  • 79. How hard are they to do?
  • 80. Podcasting 101 Short and Focused - five minutes on a single topic, 20 - 30 minutes total Descriptive Title Interactive and Conversational Good Sound Quality Adequate Video Quality SFMOMA Podcasts
  • 81. Publish and Distribute Your Web Site iTunes iPodder Podcast Alley Odeo.com YouTube
  • 82. NIH Podcasts
  • 83. NIH Vodcasts
  • 84. Techniques Syndication Tagging Mashups
  • 85. RSS - Really Simple Syndication Web Feed Standardized format Used to update blogs, news headlines and podcasts Aggregates content from multiple sources
  • 86. Social Tagging User generated taxonomy, i.e. Folksonomy Collaborative tagging Social indexing
  • 87. Social Bookmarking - Del.icio.us 8838 other links to this resource user generated keywords: linux, ubuntu, open source, software, operating system
  • 88. Social Bookmarking - Del.icio.us
  • 89. Library of Congress and Flickr LOC hopes to meet two goals: 1) expand access to collections 2) enhance meta data
  • 90. Mashups Web application Combines data from multiple sources
  • 91. United States Holocaust Memorial Museum Google Earth layer used to highlight the humanitarian crisis in the Darfur region of Sudan. Each red flame icon represents a village that has been damaged or destroyed.
  • 92. http://83.223.102.16/words/
  • 93. Virtual Worlds
  • 94. Virtual Environments User interaction in a simulated environment Real life attributes such as: economies, currency, employment, advertising, education Social Interactivity Immersive and compelling
  • 95. Whyville Virtual Learning Environment for Kids Virtual Docents allow teachers to interact. Avatars allow kids to interact.
  • 96. Kids learn about the epidemics and vaccines.
  • 97. Second Life Networked Environment Created by its Residents Not a Game... No Goals or Restrictions Immersion and Interaction
  • 98. Second Life - Statistics Latest Second Life Economic Statistics as of 6/18/2008 Resident Activity Residents Logged-In During Last 7 Days 462,794 Residents Logged-In During Last 30 Days 843,515 Total Residents 14,043,707 Currency LindeX Dollar Exchange (average): L$250 / US$1.00 Total L$ Supply (L$): 5,065,446,952 = (approx. US $20,261,787) Linden Dollars can be converted into US dollars and back again at fluctuating exchange rates. Source: http://secondlife.com/whatis/economy_stats.php
  • 99. Second Life
  • 100. Second Life Second Life is a 3D platform that can be used for: Presenting, promoting, and selling content to a broad online audience Collaborating and communicating in real time between multiple participants Researching new concepts/products Training and educating in spaces
  • 101. Second Life What are public institutions doing in second life?
  • 102. NASA/JPL
  • 103. “Any sufficiently advanced technology is indistinguishable from magic.” Arthur C. Clark (1917 - 2008)
  • 104. What does the future look like? You will never be lost. You will always know where your friends are. You will never lose anything important. You will be surrounded by Magic.
  • 105. How will this happen? Mobile Computing Wearable Computing Pervasive Wireless Technology Pervasive Exchange of Data Interoperability and Standards Ever Increasing Processor Speeds
  • 106. Where is the NIH going? Dashboards “aggregate” content. Content will be related to geospatial coordinates. NIH Staff will be able to easily manage resources across the world. Dashboards will evolve into “virtual overlays”. Staff will have access to geospatial data from everywhere.
  • 107. Source of preceding images: Richardbanks.com
  • 108. http://www.slideshare.net/jcoireangus