How is Web 2.0 Changing the World?

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How is Web 2.0 Changing the World?

  1. 1. How is Web 2.0 Changing the World? NIMH Web Group NIMH Web Retreat Jim Angus Office of Extramural Research National Institutes of Health Thursday, December 4 2008 angusj@mail.nih.gov linkedin.com/in/jimangus
  2. 2. What to expect... The Machine is Us/ing Us Who am I? Social Media 101 Ask Questions Any Time! angusj@mail.nih.gov linkedin.com/in/jimangus
  3. 3. http://mediatedcultures.net/ksudigg/?p=84
  4. 4. Who am I? Paleontologist Molecular Biologist Museum Educator Web Manager Communications Director
  5. 5. http://colab.cim3.net/cgi-bin/wiki.pl?BrainStormingWeb2.0atNIH
  6. 6. Social Media 101
  7. 7. What is Web 2.0?
  8. 8. What is Web 2.0? It is excitement and energy. It is innovation. It is what we saw in the 90s when everyone had to have a Web site. Most importantly though, Web 2.0 is community. Community is what makes social animals different from solitary animals. The behaviors of social animals are complex and driven in part by what is happening to their fellows. In 1994 Web pages were essentially solitary animals. They could link to other pages but their behavior wasn't affected by those links. Web pages are no longer alone. They interact with other pages and are changed by those interactions. This is the technological heart of social media and it is the essence of the Web 2.0 revolution. It is the difference between a solitary insect such as a preying mantis and a social insect like a honey bee.
  9. 9. Honey Bee Dance: http://www.amnh.org/exhibitions/permanent/humanorigins/human/language2.php Preying Mantis: http://www.naturalsciences.org/prairieridge/Animals.htm
  10. 10. Web 2.0 Complex - Social Honey Bee: http://www.otago.ac.nz/news/news/2007/20d-07-07_press_release.html
  11. 11. Web 2.0 “Web 2.0 is a term often applied to a perceived ongoing transition of the World Wide Web from a collection of Web sites to a full-fledged computing platform serving Web applications to end users. Ultimately, Web 2.0 services are expected to replace desktop computing applications for many purposes”. Wikipedia, 2007
  12. 12. Web 2.0 “Web 2.0 is a term often applied to a perceived ongoing transition of the World Wide Web from a collection of Web sites to a full-fledged computing platform serving Web applications to end users. Ultimately, Web 2.0 services are expected to replace desktop computing applications for many purposes”. Wikipedia, 2007
  13. 13. http://commons.wikimedia.org/wiki/Image:Web_2.0_Map.svg
  14. 14. Web 2.0 Revolution Evolution Do we need to change how we communicate?
  15. 15. How is the news media perceived? How are government communications viewed? How is social media perceived?
  16. 16. How is the news media perceived? Shout out a few terms.
  17. 17. Slanted Biased Contrived Slick Calculated
  18. 18. How about government communications? Shout out a few terms.
  19. 19. Bureaucratic Formal Convoluted Disingenuous Calculated
  20. 20. What about social media?
  21. 21. Authentic Personal Candid Transparent
  22. 22. I can relate to him. He’s just like me.
  23. 23. How is Web 2.0 changing the world? http://www.huffingtonpost.com/2008/02/27/us-weekly-barack-obama-_n_88683.html?page=2
  24. 24. Do government communications need to change?
  25. 25. Social Software Instant Messaging Virtual Presence Text Chat Wikis Internet Forums Peer-to-Peer Blogs Social Networks Virtual Worlds Collaborative Real- Social Bookmarking time Editors
  26. 26. Web 2.0 Examples Social Networks FaceBook LinkedIn Twitter YouTube Social Publishing Software Blogs Wikis Podcasts Techniques Syndication Tagging Mashups Virtual Environments
  27. 27. Social Networks Users interact and share information Online communities emerge Networks built around common interests, hobbies or causes.
  28. 28. Facebook Social Networking Website Launched February 4, 2004 Membership initially limited to higher education students Networks organized by city, workplace, school and region
  29. 29. USGS on Facebook USGS Group Discussion
  30. 30. USGS - Building Community Content Discussion Members
  31. 31. USGS - Fostering Collaboration
  32. 32. USGS - Connecting People Connecting Finding on a personal collaborative level partners
  33. 33. USGS - Expanding Outreach Connecting with constituents Using new channels to deliver content
  34. 34. Opportunities for Science? Dialog with Potential Post Docs Recruitment Networking/Collaboration Communities of Practice
  35. 35. Facebook
  36. 36. Facebook
  37. 37. LinkedIn Social Networking Website Launched May 2003 Fosters professional networking and collaboration > 30 million users as of November 2008
  38. 38. Your Network News
  39. 39. Keep track of your colleagues Find Collaboration Partners
  40. 40. Find Jobs
  41. 41. Manage Contact Lists
  42. 42. Keep up with your colleagues.
  43. 43. Learn what people think
  44. 44. Connect People Foster Collaboration
  45. 45. Connect People
  46. 46. Opportunities for Science? Dialog with Potential Post Docs Recruitment Networking/Collaboration Communities of Practice
  47. 47. Twitter Social Networking Website Launched October 2006 Micro-blogging service that allows users to send brief, text-based posts
  48. 48. Who Uses Twitter? National Institutes of Health Los Angeles Fire Department to Communicate During Natural Disasters (October 2007 Fires) Higher Education to Alert Students (University of Texas) Politicians to Alert Constituents (Edwards, Obama, Clinton) Media Outlets to Break News (CNN) NASA to Expand Outreach (Phoenix Mars Lander) Reach New Audiences
  49. 49. NASA Makes Extensive Use of Twitter SMS Alerts
  50. 50. NASA Makes Extensive Use of Twitter
  51. 51. USGS Makes Extensive Use of Twitter
  52. 52. USGS and Earthquake News Blog Feeds to Twitter
  53. 53. NIH uses Twitter
  54. 54. Opportunities for Science? Outreach Public Engagement Emergency Alerts
  55. 55. YouTube Social Networking Website Launched in February 2005 Designed to facilitate sharing of video
  56. 56. The NIH on YouTube
  57. 57. The NIH on YouTube from who?
  58. 58. From Who?
  59. 59. YouTube Try to Control the Message or at least, Contribute to the Cacophony
  60. 60. What’s Interesting About YouTube?
  61. 61. What’s Interesting About YouTube? subscribe more from this user share rate the video the video similar videos critique the video
  62. 62. YouTube Channels - NIH Vodcasts
  63. 63. YouTube Channels - USGS
  64. 64. YouTube Channels - NASA
  65. 65. YouTube Channels - Politicians
  66. 66. Social Publishing Software Users interact and share information Online communities emerge Networks built around common interests, hobbies or causes.
  67. 67. Blogs Syndicated Content One to a Few Authors Public Comments Ease of Publication
  68. 68. How can we use a blog? Opinion News Calendar of Events Distribution of Multimedia Content Any Repetitive Item that can be Ordered by Date
  69. 69. TSA Blog
  70. 70. - provides personal insights - great recruitment tool - connects volunteers
  71. 71. NIH Researcher Shares Data
  72. 72. SI
  73. 73. NEI
  74. 74. Wikis Hawaiian for “Fast” (40% faster!) Collaborative Document Creation Easy to Use “Web Application”
  75. 75. Confluence Wiki
  76. 76. Podcasts Podcasts - multimedia by subscription (RSS) Podcatchers - software that “aggregates” the podcasts (iTunes) iPods and other MGP Players - mobile devices used to view podcasts SFMOMA Artcasts
  77. 77. Podcasts - Three Kinds Audio Only Audio and “Slides” Audio and Video Synchronize with Apple’s iMovie
  78. 78. Why do a Podcast? Cool and Contemporary View “on the go” Syndication/Subscription Multiple Channels for Distribution Alternative Learning Photo Credit: http://thats-china.com/?m=200703
  79. 79. How hard are they to do?
  80. 80. Podcasting 101 Short and Focused - five minutes on a single topic, 20 - 30 minutes total Descriptive Title Interactive and Conversational Good Sound Quality Adequate Video Quality SFMOMA Podcasts
  81. 81. Publish and Distribute Your Web Site iTunes iPodder Podcast Alley Odeo.com YouTube
  82. 82. NIH Podcasts
  83. 83. NIH Vodcasts
  84. 84. Techniques Syndication Tagging Mashups
  85. 85. RSS - Really Simple Syndication Web Feed Standardized format Used to update blogs, news headlines and podcasts Aggregates content from multiple sources
  86. 86. Social Tagging User generated taxonomy, i.e. Folksonomy Collaborative tagging Social indexing
  87. 87. Social Bookmarking - Del.icio.us 8838 other links to this resource user generated keywords: linux, ubuntu, open source, software, operating system
  88. 88. Social Bookmarking - Del.icio.us
  89. 89. Library of Congress and Flickr LOC hopes to meet two goals: 1) expand access to collections 2) enhance meta data
  90. 90. Mashups Web application Combines data from multiple sources
  91. 91. United States Holocaust Memorial Museum Google Earth layer used to highlight the humanitarian crisis in the Darfur region of Sudan. Each red flame icon represents a village that has been damaged or destroyed.
  92. 92. http://83.223.102.16/words/
  93. 93. Virtual Worlds
  94. 94. Virtual Environments User interaction in a simulated environment Real life attributes such as: economies, currency, employment, advertising, education Social Interactivity Immersive and compelling
  95. 95. Whyville Virtual Learning Environment for Kids Virtual Docents allow teachers to interact. Avatars allow kids to interact.
  96. 96. Kids learn about the epidemics and vaccines.
  97. 97. Second Life Networked Environment Created by its Residents Not a Game... No Goals or Restrictions Immersion and Interaction
  98. 98. Second Life - Statistics Latest Second Life Economic Statistics as of 6/18/2008 Resident Activity Residents Logged-In During Last 7 Days 462,794 Residents Logged-In During Last 30 Days 843,515 Total Residents 14,043,707 Currency LindeX Dollar Exchange (average): L$250 / US$1.00 Total L$ Supply (L$): 5,065,446,952 = (approx. US $20,261,787) Linden Dollars can be converted into US dollars and back again at fluctuating exchange rates. Source: http://secondlife.com/whatis/economy_stats.php
  99. 99. Second Life
  100. 100. Second Life Second Life is a 3D platform that can be used for: Presenting, promoting, and selling content to a broad online audience Collaborating and communicating in real time between multiple participants Researching new concepts/products Training and educating in spaces
  101. 101. Second Life What are public institutions doing in second life?
  102. 102. NASA/JPL
  103. 103. “Any sufficiently advanced technology is indistinguishable from magic.” Arthur C. Clark (1917 - 2008)
  104. 104. What does the future look like? You will never be lost. You will always know where your friends are. You will never lose anything important. You will be surrounded by Magic.
  105. 105. How will this happen? Mobile Computing Wearable Computing Pervasive Wireless Technology Pervasive Exchange of Data Interoperability and Standards Ever Increasing Processor Speeds
  106. 106. Where is the NIH going? Dashboards “aggregate” content. Content will be related to geospatial coordinates. NIH Staff will be able to easily manage resources across the world. Dashboards will evolve into “virtual overlays”. Staff will have access to geospatial data from everywhere.
  107. 107. Source of preceding images: Richardbanks.com
  108. 108. http://www.slideshare.net/jcoireangus

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