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http://www.museotech.net
Have a High-Impact, Low-Budget Website Now!
March 2, 2011
All museums need a website but not all museums have the big budget to hire IT staff or design companies. Fortunately, it is easier than ever to create low-budget, high-impact participatory websites that will allow you to engage, inform, educate and enrich your constituents. This hands-on workshop introduces you to “best of breed” tools and resources allowing you to create a Web presence that will put you on the map. Learn about hosting, design tools and the new Web 2.0 applications that will allow you to expand your Web reach. Instructors: Jim Angus, Senior Facilitator, NASA Engineering Network, Jet Propulsion Laboratory. Registration Fee: $10. We recommend bringing your own laptop but a limited number of computers will be available for early bird registrants. Transportation not included. Located 0.2 miles from the Hilton Pasadena at the Pasadena Public Library, Central Library Branch, 285 East Walnut Street, Pasadena, CA 91101.

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    High impact-websites High impact-websites Presentation Transcript

    • Have a High-Impact, Low Budget Website Now! Jim Angus jim@jimangus.com 323 895-0001 California Association of Museums Wednesday, March 2, 9:30 am - 12:30 pm Pasadena Public LibraryTuesday, March 1, 2011
    • Biography Paleontologist, Marine Biologist, Molecular Biologist, Museum Educator, Writer, Network Administrator, Web Designer, Communication Director, Grant Writer, Grants Manager, Health Science Writer, Technology Writer, Plain Language Writer, Project Manager, Accessibility Specialist, Technologist, Board Member, Exhibit Designer, Multimedia Developer, Social Media Early Adopter, Usability Analyst and presently... Independent Museum ConsultantTuesday, March 1, 2011
    • Today’s Agenda Jim will deliver an overly technical lecture on technology Jim will demonstrate how to inexpensively build a Web site Jim will show you how to expand the reach and capacity of your Web site We’ll do some hands-on work depending on interests and abilitiesTuesday, March 1, 2011
    • An Overly Technical LectureTuesday, March 1, 2011
    • What is a Web Site?Tuesday, March 1, 2011
    • A collection of Interconnected Documents Generally Aggregated Under a Single Domain NameTuesday, March 1, 2011
    • What do you need to set up your own Web site? A collection of documents A domain name (e.g. google.com) A place to store your documents (a host) A communication planTuesday, March 1, 2011
    • What is a Web Site?Tuesday, March 1, 2011
    • Tuesday, March 1, 2011
    • http://www.google.com http: Hypertext Transfer Protocol google.com: domain nameTuesday, March 1, 2011
    • Hypertext Transfer Protocol This is the method used to transfer documents from a remote computer to your computer. It runs on the Internet and uses the standard Internet Protocol Suite (TCP/IP).Tuesday, March 1, 2011
    • Domain Names Domain names are hostnames that identify Internet Protocol (IP) resources such as Web sites. Domain names are managed by way of the Domain Name System (DNS)Tuesday, March 1, 2011
    • Domain Name System Internet resources are identified by a numeric address known as an IP Address. DNS translates IP Addresses into easy to remember and use Domain Names. The Internet Corporation for Assigned Names and Numbers (ICANN) manages the top-level domains. A Domain Name Registrar is an organization with the authority to manage the reservation of lower-level domains.Tuesday, March 1, 2011
    • Domain Name System Internet resources are identified by a numeric address known as an IP Address. DNS translates IP Addresses into easy to remember and use Domain Names. The Internet Corporation for Assigned Names and Numbers (ICANN) manages the top-level domains. A Domain Name Registrar is an organization with the authority to manage the reservation of lower-level domains.Tuesday, March 1, 2011
    • Domain Name System Internet resources are identified by a numeric address known as an IP Address. DNS translates IP Addresses into easy to remember and use Domain Names. The Internet Corporation for Assigned Names and Numbers (ICANN) manages the top-level domains. A Domain Name Registrar is an organization with the authority to manage the reservation of lower-level domains.Tuesday, March 1, 2011
    • Domain Name System Internet resources are identified by a numeric address known as an IP Address. DNS translates IP Addresses into easy to remember and use Domain Names. The Internet Corporation for Assigned Names and Numbers (ICANN) manages the top-level domains. A Domain Name Registrar is an organization with the authority to manage the reservation of lower-level domains.Tuesday, March 1, 2011
    • Tuesday, March 1, 2011
    • Why do you need to know this? You’re here because you have a limited budget. Doing it yourself saves money.Tuesday, March 1, 2011
    • What can you do yourself? Obtain a custom domain from a registrar. The name serves to identify you on the Web. Find a company to host your documents. Devise and implement a communication plan to help you achieve your objectives. Design and maintain your own Web site. Identify third-party tools to meet your communication objectives.Tuesday, March 1, 2011
    • Getting a Domain Name Choose a top-level domain. Find a registrar and reserve your domain name.Tuesday, March 1, 2011
    • Top Level Domains By Country Code By Business FunctionTuesday, March 1, 2011
    • Find a Registrar ICANN-Accredited Registrars http://www.icann.org/en/registrars/accredited-list.htmlTuesday, March 1, 2011
    • Registrar Example DotsterTuesday, March 1, 2011
    • Activity Go to dotster.com and search for a domain name.Tuesday, March 1, 2011
    • Web Hosting Decide on a strategy first... Choose carefully...Tuesday, March 1, 2011
    • Web Hosting Strategies Mirroring a local site Use an online toolTuesday, March 1, 2011
    • Mirror a Local Site (Windows) Best Windows Editors Adobe Dreamweaver Microsoft Expression Studio Web ProTuesday, March 1, 2011
    • Mirror a Local Site (Mac) Best Mac Editors Adobe Dreamweaver iWebTuesday, March 1, 2011
    • Mirror a Local Site Choose a Host Easy transfer between your computer and the host - typically FTP, sFTP or WebDav Web Hosting ReviewsTuesday, March 1, 2011
    • Use an On-line Tool Best Website Builder Software Reviews Google Apps and Blogger GoDaddy and WordpressTuesday, March 1, 2011
    • Communication Plan Know your messages Know who your audiences are Know what channels to useTuesday, March 1, 2011
    • Channels Facebook TwitterTuesday, March 1, 2011
    • Facebook The Autry National CenterTuesday, March 1, 2011
    • Facebook The Huntington LibraryTuesday, March 1, 2011
    • Twitter The Autry National CenterTuesday, March 1, 2011
    • Twitter The Huntington LibraryTuesday, March 1, 2011
    • Facebook and Twitter ?Tuesday, March 1, 2011
    • Facebook and Twitter Informal and Conversational Direct Engagement with Audience Immediate but Short Lived Not Good for Presenting ContentTuesday, March 1, 2011
    • Flickr The Huntington LibraryTuesday, March 1, 2011
    • Flickr The CommonsTuesday, March 1, 2011
    • YouTube The Huntington LibraryTuesday, March 1, 2011
    • YouTube The Autry National CenterTuesday, March 1, 2011
    • Flickr and YouTube Informal and Conversational Direct Engagement with Audience High Longevity Great for Presenting ContentTuesday, March 1, 2011
    • Flickr and YouTube ?Tuesday, March 1, 2011
    • Blogs The Autry National CenterTuesday, March 1, 2011
    • Blogs The Huntington LibraryTuesday, March 1, 2011
    • Blogs ?Tuesday, March 1, 2011
    • Blogs Informal and Conversational Direct Engagement with Audience High Longevity Great for Presenting Content Forum for Curators and WritersTuesday, March 1, 2011
    • iTunes University The Huntington LibraryTuesday, March 1, 2011
    • iTunes University ?Tuesday, March 1, 2011
    • iTunes University High Longevity Formal Great for Presenting Content Forum for Curators Podcasts and VodcastsTuesday, March 1, 2011
    • Stores The Huntington LibraryTuesday, March 1, 2011
    • Stores American Institute of Biological SciencesTuesday, March 1, 2011
    • Stores ?Tuesday, March 1, 2011
    • Stores e-commerce no need to maintain a store front order fulfillment assistanceTuesday, March 1, 2011
    • E-Newsletter Japanese American MuseumTuesday, March 1, 2011
    • E-Newsletter California State Military MuseumTuesday, March 1, 2011
    • Event Registration American Institute of ArchitectsTuesday, March 1, 2011
    • E-Newsletters and Event Registration ?Tuesday, March 1, 2011
    • E-Newsletters and Event Registration Immediate Cost EffectiveTuesday, March 1, 2011
    • Social Networks Museum of Modern ArtTuesday, March 1, 2011
    • Social Networks Museum Education RoundtableTuesday, March 1, 2011
    • Tuesday, March 1, 2011
    • Social Networks MuseoTech.NetTuesday, March 1, 2011
    • Social Networks MER Board AlumniTuesday, March 1, 2011
    • Social Networks ?Tuesday, March 1, 2011
    • Social Networks Good for Creating Communities Good for Gathering Potential Members Fun and Engaging Good for Sharing InformationTuesday, March 1, 2011
    • Wikis Mint MuseumTuesday, March 1, 2011
    • Wikis MuseoTechTuesday, March 1, 2011
    • Wikis ?Tuesday, March 1, 2011
    • Wikis Good for Creating Communities Good for Content Development Fast Editing of Shared Information Can be Used as a Web Site Platform Limited Graphic DesignTuesday, March 1, 2011
    • Caveats Your Graphic Design is Only as Good as Your Graphic Designer Setting up a Domain and Hosting Service is Complicated Don’t Lose Your Account IDs or Passwords Create a Communication Plan Don’t Over Extend - Social Media Efforts take TimeTuesday, March 1, 2011
    • Have a High-Impact, Low Budget Website Now! Jim Angus jim@jimangus.com 323 895-0001 California Association of Museums Wednesday, March 2, 9:30 am - 12:30 pm Pasadena Public LibraryTuesday, March 1, 2011