High impact-websites

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http://www.museotech.net
Have a High-Impact, Low-Budget Website Now!
March 2, 2011
All museums need a website but not all museums have the big budget to hire IT staff or design companies. Fortunately, it is easier than ever to create low-budget, high-impact participatory websites that will allow you to engage, inform, educate and enrich your constituents. This hands-on workshop introduces you to “best of breed” tools and resources allowing you to create a Web presence that will put you on the map. Learn about hosting, design tools and the new Web 2.0 applications that will allow you to expand your Web reach. Instructors: Jim Angus, Senior Facilitator, NASA Engineering Network, Jet Propulsion Laboratory. Registration Fee: $10. We recommend bringing your own laptop but a limited number of computers will be available for early bird registrants. Transportation not included. Located 0.2 miles from the Hilton Pasadena at the Pasadena Public Library, Central Library Branch, 285 East Walnut Street, Pasadena, CA 91101.

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High impact-websites

  1. 1. Have a High-Impact, Low Budget Website Now! Jim Angus jim@jimangus.com 323 895-0001 California Association of Museums Wednesday, March 2, 9:30 am - 12:30 pm Pasadena Public LibraryTuesday, March 1, 2011
  2. 2. Biography Paleontologist, Marine Biologist, Molecular Biologist, Museum Educator, Writer, Network Administrator, Web Designer, Communication Director, Grant Writer, Grants Manager, Health Science Writer, Technology Writer, Plain Language Writer, Project Manager, Accessibility Specialist, Technologist, Board Member, Exhibit Designer, Multimedia Developer, Social Media Early Adopter, Usability Analyst and presently... Independent Museum ConsultantTuesday, March 1, 2011
  3. 3. Today’s Agenda Jim will deliver an overly technical lecture on technology Jim will demonstrate how to inexpensively build a Web site Jim will show you how to expand the reach and capacity of your Web site We’ll do some hands-on work depending on interests and abilitiesTuesday, March 1, 2011
  4. 4. An Overly Technical LectureTuesday, March 1, 2011
  5. 5. What is a Web Site?Tuesday, March 1, 2011
  6. 6. A collection of Interconnected Documents Generally Aggregated Under a Single Domain NameTuesday, March 1, 2011
  7. 7. What do you need to set up your own Web site? A collection of documents A domain name (e.g. google.com) A place to store your documents (a host) A communication planTuesday, March 1, 2011
  8. 8. What is a Web Site?Tuesday, March 1, 2011
  9. 9. Tuesday, March 1, 2011
  10. 10. http://www.google.com http: Hypertext Transfer Protocol google.com: domain nameTuesday, March 1, 2011
  11. 11. Hypertext Transfer Protocol This is the method used to transfer documents from a remote computer to your computer. It runs on the Internet and uses the standard Internet Protocol Suite (TCP/IP).Tuesday, March 1, 2011
  12. 12. Domain Names Domain names are hostnames that identify Internet Protocol (IP) resources such as Web sites. Domain names are managed by way of the Domain Name System (DNS)Tuesday, March 1, 2011
  13. 13. Domain Name System Internet resources are identified by a numeric address known as an IP Address. DNS translates IP Addresses into easy to remember and use Domain Names. The Internet Corporation for Assigned Names and Numbers (ICANN) manages the top-level domains. A Domain Name Registrar is an organization with the authority to manage the reservation of lower-level domains.Tuesday, March 1, 2011
  14. 14. Domain Name System Internet resources are identified by a numeric address known as an IP Address. DNS translates IP Addresses into easy to remember and use Domain Names. The Internet Corporation for Assigned Names and Numbers (ICANN) manages the top-level domains. A Domain Name Registrar is an organization with the authority to manage the reservation of lower-level domains.Tuesday, March 1, 2011
  15. 15. Domain Name System Internet resources are identified by a numeric address known as an IP Address. DNS translates IP Addresses into easy to remember and use Domain Names. The Internet Corporation for Assigned Names and Numbers (ICANN) manages the top-level domains. A Domain Name Registrar is an organization with the authority to manage the reservation of lower-level domains.Tuesday, March 1, 2011
  16. 16. Domain Name System Internet resources are identified by a numeric address known as an IP Address. DNS translates IP Addresses into easy to remember and use Domain Names. The Internet Corporation for Assigned Names and Numbers (ICANN) manages the top-level domains. A Domain Name Registrar is an organization with the authority to manage the reservation of lower-level domains.Tuesday, March 1, 2011
  17. 17. Tuesday, March 1, 2011
  18. 18. Why do you need to know this? You’re here because you have a limited budget. Doing it yourself saves money.Tuesday, March 1, 2011
  19. 19. What can you do yourself? Obtain a custom domain from a registrar. The name serves to identify you on the Web. Find a company to host your documents. Devise and implement a communication plan to help you achieve your objectives. Design and maintain your own Web site. Identify third-party tools to meet your communication objectives.Tuesday, March 1, 2011
  20. 20. Getting a Domain Name Choose a top-level domain. Find a registrar and reserve your domain name.Tuesday, March 1, 2011
  21. 21. Top Level Domains By Country Code By Business FunctionTuesday, March 1, 2011
  22. 22. Find a Registrar ICANN-Accredited Registrars http://www.icann.org/en/registrars/accredited-list.htmlTuesday, March 1, 2011
  23. 23. Registrar Example DotsterTuesday, March 1, 2011
  24. 24. Activity Go to dotster.com and search for a domain name.Tuesday, March 1, 2011
  25. 25. Web Hosting Decide on a strategy first... Choose carefully...Tuesday, March 1, 2011
  26. 26. Web Hosting Strategies Mirroring a local site Use an online toolTuesday, March 1, 2011
  27. 27. Mirror a Local Site (Windows) Best Windows Editors Adobe Dreamweaver Microsoft Expression Studio Web ProTuesday, March 1, 2011
  28. 28. Mirror a Local Site (Mac) Best Mac Editors Adobe Dreamweaver iWebTuesday, March 1, 2011
  29. 29. Mirror a Local Site Choose a Host Easy transfer between your computer and the host - typically FTP, sFTP or WebDav Web Hosting ReviewsTuesday, March 1, 2011
  30. 30. Use an On-line Tool Best Website Builder Software Reviews Google Apps and Blogger GoDaddy and WordpressTuesday, March 1, 2011
  31. 31. Communication Plan Know your messages Know who your audiences are Know what channels to useTuesday, March 1, 2011
  32. 32. Channels Facebook TwitterTuesday, March 1, 2011
  33. 33. Facebook The Autry National CenterTuesday, March 1, 2011
  34. 34. Facebook The Huntington LibraryTuesday, March 1, 2011
  35. 35. Twitter The Autry National CenterTuesday, March 1, 2011
  36. 36. Twitter The Huntington LibraryTuesday, March 1, 2011
  37. 37. Facebook and Twitter ?Tuesday, March 1, 2011
  38. 38. Facebook and Twitter Informal and Conversational Direct Engagement with Audience Immediate but Short Lived Not Good for Presenting ContentTuesday, March 1, 2011
  39. 39. Flickr The Huntington LibraryTuesday, March 1, 2011
  40. 40. Flickr The CommonsTuesday, March 1, 2011
  41. 41. YouTube The Huntington LibraryTuesday, March 1, 2011
  42. 42. YouTube The Autry National CenterTuesday, March 1, 2011
  43. 43. Flickr and YouTube Informal and Conversational Direct Engagement with Audience High Longevity Great for Presenting ContentTuesday, March 1, 2011
  44. 44. Flickr and YouTube ?Tuesday, March 1, 2011
  45. 45. Blogs The Autry National CenterTuesday, March 1, 2011
  46. 46. Blogs The Huntington LibraryTuesday, March 1, 2011
  47. 47. Blogs ?Tuesday, March 1, 2011
  48. 48. Blogs Informal and Conversational Direct Engagement with Audience High Longevity Great for Presenting Content Forum for Curators and WritersTuesday, March 1, 2011
  49. 49. iTunes University The Huntington LibraryTuesday, March 1, 2011
  50. 50. iTunes University ?Tuesday, March 1, 2011
  51. 51. iTunes University High Longevity Formal Great for Presenting Content Forum for Curators Podcasts and VodcastsTuesday, March 1, 2011
  52. 52. Stores The Huntington LibraryTuesday, March 1, 2011
  53. 53. Stores American Institute of Biological SciencesTuesday, March 1, 2011
  54. 54. Stores ?Tuesday, March 1, 2011
  55. 55. Stores e-commerce no need to maintain a store front order fulfillment assistanceTuesday, March 1, 2011
  56. 56. E-Newsletter Japanese American MuseumTuesday, March 1, 2011
  57. 57. E-Newsletter California State Military MuseumTuesday, March 1, 2011
  58. 58. Event Registration American Institute of ArchitectsTuesday, March 1, 2011
  59. 59. E-Newsletters and Event Registration ?Tuesday, March 1, 2011
  60. 60. E-Newsletters and Event Registration Immediate Cost EffectiveTuesday, March 1, 2011
  61. 61. Social Networks Museum of Modern ArtTuesday, March 1, 2011
  62. 62. Social Networks Museum Education RoundtableTuesday, March 1, 2011
  63. 63. Tuesday, March 1, 2011
  64. 64. Social Networks MuseoTech.NetTuesday, March 1, 2011
  65. 65. Social Networks MER Board AlumniTuesday, March 1, 2011
  66. 66. Social Networks ?Tuesday, March 1, 2011
  67. 67. Social Networks Good for Creating Communities Good for Gathering Potential Members Fun and Engaging Good for Sharing InformationTuesday, March 1, 2011
  68. 68. Wikis Mint MuseumTuesday, March 1, 2011
  69. 69. Wikis MuseoTechTuesday, March 1, 2011
  70. 70. Wikis ?Tuesday, March 1, 2011
  71. 71. Wikis Good for Creating Communities Good for Content Development Fast Editing of Shared Information Can be Used as a Web Site Platform Limited Graphic DesignTuesday, March 1, 2011
  72. 72. Caveats Your Graphic Design is Only as Good as Your Graphic Designer Setting up a Domain and Hosting Service is Complicated Don’t Lose Your Account IDs or Passwords Create a Communication Plan Don’t Over Extend - Social Media Efforts take TimeTuesday, March 1, 2011
  73. 73. Have a High-Impact, Low Budget Website Now! Jim Angus jim@jimangus.com 323 895-0001 California Association of Museums Wednesday, March 2, 9:30 am - 12:30 pm Pasadena Public LibraryTuesday, March 1, 2011

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