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Can Android avoid the Linux Desktop failure



Can Android's openness and freedom survive the closed freedom Microsoft and Apple provide?

Can Android's openness and freedom survive the closed freedom Microsoft and Apple provide?



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Can Android avoid the Linux Desktop failure Presentation Transcript

  • 1. Can Android avoid the Linux Desktop failure?
    Jürgen Coetsiers, CTO
    tcs digital world
  • 2. The IT Pendulum
    Adoption/User Experience
  • 3. It’s all about the user experience
  • 4. Your average PC user
    He knows how to surf the web.
    He knows how to watch videos with his computer.
    He does his budgets in Excel.
    Write letters to his family using Word.
    Send and receive e-mail, using Outlook Express.
    Watch videos/DVDs and play music/MP3s.
    Play the games included in WinXP
    • Never customized windows. Not even changed the default resolution.
    • 5. Never touched the control panel.
    • 6. Never used the command line.
  • Wants freedom
    In choosing his pc
    In choosing his supplier
    Does not like freedom when it comes to the apps he uses
  • 7. Calculator, calculator, calculator, my kingdom for a calculator
  • 8. Windows users:
    Start – Programs – Accessories – Calculator
    Linux users:
    Multiple applications, different by distro
    Text edit
    Windows users: textedit
    Linux users: Kate, VIM, Emacs, Kjots, Knotes, Pico, Joe, …
    An average user does not understand this
  • 9. Choice implies complexity
  • 10. Conclusion?
    Users don’t want to have to consult the manual to use his mail program.
    He doesn’t want to feel stupid when he opens his mail client.
    He simply wants to be able to turn his computer on, log on to the Internet, write that mail, visit that website, write his letters, play his videos, listen to his music.
    He doesn’t care if his software is perfect - after all, he has been using Outlook Express, Internet Explorer, Word.
    He has also been infected by all sorts of spyware, trojans, worms and viruses.
    He has a less average pc buddy to assist
  • 11. What about the handheld pc world = smartphones
  • 12. Your average smartphone user
    Calls (99%)
    SMS (83%)
    Take pictures (47%)
    Install Apps (39%)
    Browse web (29%)
    Store and play music (28%)
    Email (22%)
    Social Media (21%)
    The firm's My Mobile Lifestyle 2010 survey
  • 13. The simple factor
  • 14. Apple iOS
    Is this freedom?
  • 15. iOS
  • 16. Windows PHONE 7
    Is this freedom?
  • 17. Windows 7 Phone
  • 18. Google ANDROID
    Is this freedom?
  • 19. Android
  • 20. conclusion