Agency digital strategy proposal

Social Strategy Proposal for _______________________ Created by Joshua Ness March 22, 20121) Maintain a Presence Across Social Networking Mediums – $1,500 per month Increasing consumer awareness is achieved through content distribution and community interaction. Users will be exposed to ___s content and personality, subsequently becoming fans and followers, and ultimately becoming brand ambassadors through re-distribution of branded content. • Cast a broader Wikipedia net to conform to their standards for objective page information. • Engage with community members on social networking sites. • Continue content distribution across all relevant mediums and encourage re-distribution from fans. • Drive consumer traffic to increase sales of branded products.2) Social Strategy to Generate Traffic and Promote Co-Branding Partnerships – $2,500 per month (inclusive) As consumers and users give attention to ___, industry influencers and content creators will begin to focus attention, as well. Influencer outreach (through both web and product-seeding) will increase awareness of clients and of ___ as a leading representation agency. Developing ___s reputation among consumers and industry influencers is essential. Driving business traffic (deals and co-branding) will become an organic process achieved through awareness enhancement, fan curation, and smart reputation management. • Maintain in-house blog. (1-2 original postings per week.) • Initiate 3rd party influencer outreach and and continue relationship cultivation. • Collaborate with videographers to create promotional videos for distribution.3) Consumer and B2B Targeting – $3,000 per month (inclusive) Targeting is possible once a social reputation has been established. • Create and manage AdWord campaigns on relevant sites to drive consumer traffic. • Create and manage AdWord campaigns to target desired business partnerships.Budget Items: • Website re-design (including blog development) • Product seeding • Promotional videos • AdWord campaignsPeriod: Ongoing (Contract optional)Expenses: Any additional expenses are the responsibility of ___, pending approval of expenditures.Cancellation: Option by either party to discontinue relationship at any time.

Agency digital strategy proposal

by Joshua Ness

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