Spider Online Co Credentials

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Spider Online company credentials presentation - August 2009.

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Spider Online Co Credentials

  1. 1. Company Credentials
  2. 2. Who we are… What we do
  3. 3. Our approach <ul><li>Dedicated team </li></ul><ul><ul><li>Glasgow based – UK wide client base </li></ul></ul><ul><ul><li>Launched in January 2004 </li></ul></ul><ul><ul><li>Team strength of 12 – 4 Acct Mgmt, 5 Technical, 2 Creative, 1 Admin </li></ul></ul><ul><ul><li>Brand and sector experience second to none in Scotland </li></ul></ul><ul><ul><li>Strong Account Management, Technical and Creative teams </li></ul></ul><ul><li>Broad experience </li></ul><ul><ul><ul><ul><ul><li>Finance </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Food & Drink </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>HR </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Technology </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Transport </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Public Sector </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Retail </li></ul></ul></ul></ul></ul>
  4. 4. <ul><li>Online Strategy </li></ul><ul><ul><li>Benchmarking </li></ul></ul><ul><ul><li>Competitor analysis </li></ul></ul><ul><ul><li>Audience requirements </li></ul></ul><ul><ul><li>Tracking and analysis </li></ul></ul><ul><li>Online Development </li></ul><ul><ul><li>Creative and build </li></ul></ul><ul><ul><li>E-commerce </li></ul></ul><ul><ul><li>Micro-sites </li></ul></ul><ul><ul><li>Brochure-ware </li></ul></ul><ul><ul><li>Dynamic database solutions </li></ul></ul><ul><ul><li>Intranet / Extranet </li></ul></ul><ul><ul><li>Mobile </li></ul></ul>Strategy and development
  5. 5. <ul><li>Online Marketing </li></ul><ul><ul><li>Viral marketing </li></ul></ul><ul><ul><li>Email marketing </li></ul></ul><ul><ul><li>Search engine optimisation (SEO) </li></ul></ul><ul><ul><li>Interactive presentations </li></ul></ul><ul><li>Online Management </li></ul><ul><ul><li>Content management systems (CMS) </li></ul></ul><ul><ul><li>Customer management </li></ul></ul><ul><ul><li>Email management </li></ul></ul>Marketing and management
  6. 6. How we do it… Ideas and practices
  7. 7. <ul><li>Identifying your target audience </li></ul><ul><ul><li>Locally ? </li></ul></ul><ul><ul><li>Globally? </li></ul></ul><ul><ul><li>Customers? </li></ul></ul><ul><ul><li>Shareholders? </li></ul></ul>Digital strategy <ul><li>Research </li></ul><ul><ul><li>Online questionnaire – eg. SurveyMonkey, Moodle etc </li></ul></ul><ul><ul><li>Focus groups as supplied by Culture and Sport Glasgow </li></ul></ul><ul><ul><li>Full usability and accessibility testing </li></ul></ul>
  8. 8. <ul><li>Key Performance Indicators </li></ul><ul><ul><li>Visitors </li></ul></ul><ul><ul><li>Bounce rate </li></ul></ul><ul><ul><li>Average session length </li></ul></ul><ul><ul><li>Number of online applications </li></ul></ul><ul><ul><li>Number of email sign ups </li></ul></ul><ul><ul><li>Number of prospectus requested </li></ul></ul><ul><li>Measurability </li></ul><ul><ul><li>Google Analytics </li></ul></ul><ul><ul><li>Telephone / Email enquiries </li></ul></ul><ul><ul><li>Opt in data </li></ul></ul>Digital strategy
  9. 9. <ul><li>Case Study: FirstGroup plc Website Redesign 2008 </li></ul><ul><ul><li>Unique visitors UP 74% </li></ul></ul><ul><ul><li>Page views UP 117% </li></ul></ul><ul><ul><li>Bounce rate DOWN 26% </li></ul></ul><ul><li>Case Study: reflexblue Design Agency Website Redesign 2009 </li></ul><ul><ul><li>Unique visitors UP 51% </li></ul></ul><ul><ul><li>Page views UP 1,247% </li></ul></ul><ul><ul><li>Average session length UP 1,700% </li></ul></ul>Spider Online... An agency with a proven track record
  10. 10. Our previous experience… Creativity, technology and a safe pair of hands
  11. 11. University of Aberdeen – Campus Services <ul><li>Development of all Campus Services website/Portal </li></ul><ul><li>Initially six portal web sites to fit within one template design </li></ul><ul><li>Needed to sit within existing university site </li></ul><ul><li>All sections of the site built with CMS back-end </li></ul><ul><li>Recent addition of retail site </li></ul><ul><li>Development of online booking and accommodation system </li></ul><ul><ul><ul><li>www.abdn.ac.uk/confevents </li></ul></ul></ul>
  12. 12. University of Aberdeen – Retail site <ul><li>New retail/merchandise store for University of Aberdeen </li></ul><ul><li>Launching Summer 2009 </li></ul><ul><li>Transparent and open-source PHP / MySQL base </li></ul><ul><li>Full administrator access for amending products and prices </li></ul><ul><li>Integration with WorldPay payment mechanisms </li></ul>
  13. 13. <ul><li>Mixture of Flash and HTML </li></ul><ul><li>All sections of the site built with CMS back-end </li></ul><ul><li>Development of hub poll facility to build up feedback form students </li></ul><ul><ul><ul><li>www.abdn.ac.uk/thehub </li></ul></ul></ul>University of Aberdeen – The Hub
  14. 14. <ul><li>UK’s largest transport operator </li></ul><ul><li>Over 1million unique visitors per month </li></ul><ul><li>15-20 sub-brands within one portal </li></ul><ul><li>32% Increase in visitors since new site launch </li></ul><ul><li>90% Increase in pages views since new site launch </li></ul><ul><li>44% Drop in bounce rates since new site launch </li></ul><ul><ul><ul><li>www.firstgroup.com </li></ul></ul></ul>FirstGroup – Group & Corporate sites
  15. 15. <ul><li>Initially UK-wide redesign of 23 local operator sites </li></ul><ul><li>Addition of 6 other sub brand web sites </li></ul><ul><li>New design creates more open, locally-relevant feeling </li></ul><ul><li>More subtle use of colour </li></ul><ul><li>More accessible and useable </li></ul><ul><li>Use of offline material online gives a slicker and more streamlined experience </li></ul><ul><li>Development of email marketing system and centralised online database </li></ul><ul><li>www.firstgroup.com/bus </li></ul>FirstGroup – UK Bus websites
  16. 16. Scottish Public Notice Web Portal <ul><li>Scotland wide project funded by COSLA and Improvement Services </li></ul><ul><li>Portal for all 32 councils in Scotland </li></ul><ul><li>Carrying all statutory public notices </li></ul><ul><li>Integration with all council internal systems </li></ul><ul><li>Planning, licensing and roads </li></ul><ul><li>Integration with all council web sites </li></ul><ul><li>Launching in May-June 2009 </li></ul><ul><li>Glasgow a key member of the development process </li></ul>
  17. 17. Our previous experience… Intranets and Extranets
  18. 18. FirstGroup Extranet - Xsite <ul><li>UK Wide Extranet accessed by in-house and suppliers </li></ul><ul><li>Job Management System </li></ul><ul><li>Online Forum </li></ul><ul><li>Online resource </li></ul><ul><li>Online Database </li></ul><ul><li>60% of site content centrally managed via CMS </li></ul><ul><li>Ability to create, edit and upload content </li></ul>
  19. 19. New Development – GCNS Intranet <ul><li>Ability to create, edit and upload news stories </li></ul><ul><li>Post job vacancies </li></ul><ul><li>Discussion forums </li></ul><ul><li>Access and downloading of files and documents </li></ul><ul><li>User authentication integrated with eDirectory database software </li></ul>
  20. 20. <ul><li>System allowing students to track CPD (continuous personal development) online </li></ul><ul><li>Integration with existing websites and systems </li></ul><ul><li>Rollout of similar systems to other Colleges and Universities </li></ul>Anniesland College – CPD System
  21. 21. Thank you for allowing us to present today 3 rd Floor Regent House - 76 Renfield Street - Glasgow - G2 1NQ t 0141 353 0574 f 0141 332 5032 info@spideronline.co.uk www.spideronline.co.uk
  22. 22. Universal design principals <ul><li>Accessibility and usability </li></ul><ul><ul><li>We are committed to building websites which are accessible and usable to all users </li></ul></ul><ul><ul><li>We have a proven track record of producing high quality websites with accessibility and usability features built in from the outset </li></ul></ul><ul><ul><li>SHAW Trust experience </li></ul></ul><ul><ul><li>Partnership with Bunnyfoot Studios – UK leading usability experts </li></ul></ul><ul><li>Adaptability and transparency </li></ul><ul><ul><li>We build adaptable websites for all users – no need for a text-only version </li></ul></ul><ul><ul><li>Following delivery your website can be audited by an independent expert (SHAW and Bunnyfoot) </li></ul></ul>
  23. 23. <ul><li>Account Handling </li></ul><ul><ul><li>Designated point of contact for the client </li></ul></ul><ul><ul><li>Full strategy development </li></ul></ul><ul><ul><li>Ensuring all aspects of the marketing campaigns work in synergy </li></ul></ul><ul><li>Project Management </li></ul><ul><ul><li>Leading a designated team </li></ul></ul><ul><ul><li>Ensuring deadlines and milestones are met </li></ul></ul><ul><ul><li>Tracking development </li></ul></ul>Account handling & project management
  24. 24. <ul><li>UK’s leading software company </li></ul><ul><li>Only time they have outsourced a web project </li></ul><ul><li>Developing market leading new service online </li></ul><ul><li>Fully serviced by CMS </li></ul><ul><li>Online Job Management System </li></ul><ul><li>Accessed and updated by numerous staff in-house </li></ul><ul><li>Integrates with sage.co.uk </li></ul>Partnership Development – Sage UK
  25. 25. Development – CashBack for Communities <ul><li>Government back project </li></ul><ul><li>Targeting 10-19 year olds </li></ul><ul><li>Using Google maps and mobile applications </li></ul><ul><li>Over a 2 month period </li></ul><ul><li>92, 641 Total Unique Visits </li></ul><ul><li>1,432 Registrations </li></ul><ul><li>10% Bluetooth Pick-up </li></ul>
  26. 26. Developing website features <ul><li>Vacancies & News </li></ul><ul><ul><li>Displaying in both the main website and the staff intranet </li></ul></ul><ul><ul><li>Fully managed by CMS </li></ul></ul><ul><ul><ul><li>Previous experience – Argyll & Bute Council </li></ul></ul></ul><ul><ul><ul><li>Previous experience – FirstGroup Plc </li></ul></ul></ul><ul><li>Accommodation </li></ul><ul><ul><li>Potential for online enquiries and online bookings </li></ul></ul><ul><ul><ul><li>Previous experience – University of Aberdeen </li></ul></ul></ul>
  27. 27. Development – Balfour Manson <ul><li>Web site for one of Scotland’s leading law firms </li></ul><ul><li>Strongly reflects offline brand and design </li></ul><ul><li>Working closely with in-house design team </li></ul><ul><li>Fully content managed site </li></ul><ul><li>Fully searchable property section </li></ul><ul><li>www.balfour-manson.co.uk </li></ul>
  28. 28. <ul><li>Ability to create, edit and upload news stories </li></ul><ul><li>Post job vacancies </li></ul><ul><li>Discussion forums </li></ul><ul><li>Access and downloading of files and documents </li></ul><ul><li>User authentication integrated with eDirectory database software </li></ul>GCNS – College Intranet
  29. 29. <ul><li>http://www.reflexblue.co.uk - Glasgow-based design agency </li></ul><ul><li>http://www.clansmanhomes.co.uk - Ayrshire-based builder </li></ul><ul><li>http://flyer.bristolairport.co.uk - Airport coach service website and online e-ticketing facility with SMS functionality </li></ul><ul><li>http://tellme.spideronline.co.uk - Online system for distribution of public notices in Scotland - still in development and not fully functioning </li></ul><ul><li>http://www.davidgillanders.com - Glasgow-based photographer </li></ul>Spider Online – Other recent work…

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