How to Get a Ton of FREE PR

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How To Get a Ton of Free PR
With These 12 Powerful Publicity Pitch Letters by
The World’s Best Direct Mail Copywriter and Publicist

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How to Get a Ton of FREE PR

  1. 1. FREE PRFormulas FinallyRevealedTOP SECRETA J.C. Manheimer & Co. Special ReportAVAILABLE EXCLUSIVELY FROM ... WWW.JCMANHEIMER.COMHow To Get a Ton of Free PRWith These 12 Powerful Publicity Pitch Letters byThe World’s Best Direct Mail Copywriter and Publicist
  2. 2. Dear Friend,! “Josh, you can’t send that out,” a young PR colleague saidto me several months ago. “It’s way too long.”! She was talking about a 3-page press release I had written-- a release that prompted Terry Savage, a columnist for theChicago Sun-Times, to write back and say, “This, without a doubt,gets the award for the best PR pitch.”! “You have no idea what you’re doing,” my young PR colleaguewent on. “Reporters are way too busy to read all that.”! I couldn’t help but smile.! Little did my young PR colleague know that over the years,I’ve sent out many of my “too long” letter releases and somehowmanaged to get my clients into People magazine ... The WallStreet Journal ... The New York Times ... CBS Evening News ...The New Yorker ...! Now I’d like to share with you the unorthodox tricks I useso you can “steal smart” and try them yourself. Here on the nextfew pages you’ll find my quirky, never before revealed pitchletters that helped ...• Blanchard and Blanchard -- a gourmet food manufacturer --grow from a kitchen startup into a darling of Wall Streetwith this letter on page 12.• Toybrary -- a lending library for toys -- received offers tofranchise after I helped them appear in The Wall StreetJournal with this letter on page 22.• Geographic Data Technology -- a small, but brilliant companythat set out to digitize every street in the U.S., wasbought out for untold millions by TeleAtlas ... after Ihelped them achieve considerable media recognition with thisletter on page 24.(next page, please ...)J.C.MANHEIMER&CO.FREE PR: How To Get a Ton of FREE PR With These 12 Powerful Pitch LettersFor more free letter templates, visit www.jcmanheimer.com/free © J.C. Manheimer & Company, Ltd.
  3. 3. -2-• Natalia Alonso -- a brilliant dancer for Ballet Hispanicowho always dreamed about someday being on the cover of Dancemagazine. On page 35 you’ll see how we finally madeNatalia’s dreams come true.! Whew! So far I’ve given you just a taste of all the mediaattention you can get when you try my unorthodox PR pitch letterrelease strategy.! But you’ll never really know until you poke through myletters and try adapting a few for yourself.! ! ! ! ! ! ! Good luck!! ! ! ! !! ! ! ! ! ! ! Josh Manheimer! ! ! ! ! ! ! Norwich, VermontP.S. Over the years I have created some of the most successfulmailings in the history of direct response marketing. (You’llfind my work featured in The World’s Greatest Direct Mail SalesLetters and Million Dollar Mailings.)My website -- www.jcmanheimer.com -- contains a robust portfolioof my winning direct mail copy with lots of inspiring examplesfor you to learn from.FREE PR: How To Get a Ton of FREE PR With These 12 Powerful Pitch LettersFor more free letter templates, visit www.jcmanheimer.com/free © 2010 J.C. Manheimer & Company, Ltd.
  4. 4. All rights reserved. No part of this specialreport may be reproduced or transmitted inany form or by any means, electronic ormechanical, including photocopying,recording, faxing, emailing, posting onlineor by any information storage and retrievalsystem, without written permission from J.C.Manheimer & Company, Ltd.All trademarks and brands referred to hereinare the property of their respective owners.Legal NoticesWhile all attempts have been made to verifyinformation provided in this publication,neither the author nor the publisherassumes any responsibility for error,omissions or contrary interpretations of thesubject matter contained herein.The purchaser or reader of this publicationassumes responsibility for the use of thesematerials and information. Adherence to allapplicable laws and regulations, both referraland state and local, governing professionallicensing, business practices, advertising andall other aspects of doing business in theUnited States or any other jurisdiction, is thesole responsibility of the purchaser orreader.The author and publisher assume noresponsibility or liability whatsoever on thebehalf of any purchaser or reader of thesematerials. Any perceived slights of specificpeople or organizations are unintentional.Copyright © 2010 J.C. Manheimer &Company, Ltd.For more free letter templates, visitwww.jcmanheimer.com/freeJosh’s Letter 2Stave Puzzles 10101 Biggest Estate Planning Mistakes 12Blanchard and Blanchard 15Ediciones del Norte 19Tom Luckey 21Toybrary 25Geographic Data Technology 27Farm & Wilderness 29Don Metz 30Dartmouth’s Amos Tuck School 32Queechee Inn 33Natalia Alonso 36Love Letters 38How to find me for your next project 39CONTENTSTERMS OF USE
  5. 5. FREE PR: How To Get a Ton of FREE PR With These 12 Powerful Pitch LettersFor more free letter templates, visit www.jcmanheimer.com/free © 2010 J.C. Manheimer & Company, Ltd.
  6. 6. FREE PR: How To Get a Ton of FREE PR With These 12 Powerful Pitch LettersFor more free letter templates, visit www.jcmanheimer.com/free © 2010 J.C. Manheimer & Company, Ltd.
  7. 7. FREE PR: How To Get a Ton of FREE PR With These 12 Powerful Pitch LettersFor more free letter templates, visit www.jcmanheimer.com/free © 2010 J.C. Manheimer & Company, Ltd.
  8. 8. FREE PR: How To Get a Ton of FREE PR With These 12 Powerful Pitch LettersFor more free letter templates, visit www.jcmanheimer.com/free © 2010 J.C. Manheimer & Company, Ltd.
  9. 9. FREE PR: How To Get a Ton of FREE PR With These 12 Powerful Pitch LettersFor more free letter templates, visit www.jcmanheimer.com/free © 2010 J.C. Manheimer & Company, Ltd.
  10. 10. FREE PR: How To Get a Ton of FREE PR With These 12 Powerful Pitch LettersFor more free letter templates, visit www.jcmanheimer.com/free © 2010 J.C. Manheimer & Company, Ltd.
  11. 11. This, without doubt, gets the award for the BEST PR PITCH.Please send a review copy of the book to me at the address below -- Terry SavageChicago Sun-Times350 N. Orleans -- 9th Fl.Chicago, Il 60654 From: Josh Manheimer [jc@directmailcopy.com]To: Savage, TerrySubject: The Worlds Richest PetsThis is about the worlds richest pets ... Princess Dis bone-headed estate-planning blunder ... how a probate judge can giveall your money and possessions to YOUR WORST ENEMY ... and myfriend, Herb.Dear Terry,Hi!  As folks make their New Years resolutions and hope to gettheir financial and estate planning house in order before April15th, your audience might like to know about ... ... the worlds richest pets and their million-dollar trustfunds ... the estate attorneys who represent them ... and therelatives who stand to make a fortune if--God forbid--their furry,feathered, fiduciary "friends" should come to a premature end.(I, personally, will volunteer to soothe the ruffled feathers ofthe oligarch parrot who suffers from clinical depression as aresult of the stock market crash, but I digress...)Anyway, a number of years ago, my high school buddy, Herb,represented a cat named Ming with a $200,000 trust fund.You see, Ming’s owner had passed away, and it was Attorney HerbertE. Nass’s job to make sure all of Ming’s pet food, medical care,and catnip were provided for during Ming’s lifetime.When Ming finally went to kitty heaven at age 10, the trustdictated that the remaining funds would go to Ming’s caretaker, adoorman in Ming’s building.However, because Attorney Nass needed to make sure Ming’s deathwas not the result of foul play, he arranged for an autopsy whichconfirmed Ming had indeed passed away from natural causes. FREE PR: How To Get a Ton of FREE PR With These 12 Powerful Pitch LettersFor more free letter templates, visit www.jcmanheimer.com/free © 2010 J.C. Manheimer & Company, Ltd.
  12. 12. With the coroners report in hand, Attorney Nass was able todeliver the substantial balance of funds to the doorman and hisfamily.In this case, everything went according to plan.  However, unlessyou know all the possible pitfalls of estate law, things can gowrong. Really wrong.Thats why Herb has just written a new book called, The 101 BiggestEstate Planning Mistakes where he assembles every bone-headedblunder ... foolhardy foul-up ... and chowder-headed mistake he hasseen in his renowned, 25-year career as an estate attorney for therich and famous.    Take Hotel Queen, Leona Helmsley, who left $12,000,000 to her dognamed Trouble.  Unfortunately, for the pooch, the Queen of Meanmade the bone-headed blunder on page 228.  As a result, her Maltesegot a $10,000,000 haircut.     Take legendary artist, Andy Warhol, who left behind an estate of$500,000,000.  Because Warhol made one common, chowder-headedmistake (found on page 180), the foundation formed after his deathwas allowed to open a museum to honor the legendary New Yorkartist ... in Pittsburgh!Take Princess Diana.  Her two sons, William and Harry, could haveavoided Britain’s 40% estate tax (approximately $14 million) hadthe attorneys for the former Princess of Wales not made thebungling error found on page 230.Take oil baron, John Paul Getty who requested that his body beimmediately buried on his private ranch after his death. Unfortunately, because his legion of fancy lawyers neglected tofollow the steps on page 223, Getty’s body was first embalmed andrefrigerated at the Forest Lawn Memorial Park cemetery ... forthree years!Take multi-millionaire Wall Street mogul, R. Theodore Ammon. Unfortunately before he was murdered, his high-priced New York lawfirm did not think to update his Will to reflect his bitter divorceproceedings.  As a result his wife, Generosa, who re-married themurderer, was entitled to almost everything.  Page 105.Note:  Generosa did not make the same mistake years later.  WhenGenerosa passed away, her Will left her jailbird husband, nothing. Page 109.FREE PR: How To Get a Ton of FREE PR With These 12 Powerful Pitch LettersFor more free letter templates, visit www.jcmanheimer.com/free © 2010 J.C. Manheimer & Company, Ltd.
  13. 13. Which bone-headed blunder can cost your estate millions in taxeswhile you’re alive and thousands in penalties after you pass away?Which foolhardy assumption practically guarantees the probatejudge will throw out your Will and possibly hand your most prizedpossessions to ... your worst enemy!Which bungling foul-up can cause the IRS to suck away your estateeven before you die?No doubt, your audience would love to know -- before they keelover!And learn from Attorney Nass how to prevent disgruntled relativesfrom making your Will “disappear” (page 52) or ......the inexcusable dumb error attorneys made when drafting AnnaNicole Smiths Will (page 124) ...Well, so far Ive given you just a taste of what youll findinside Herbs new book, The 101 Biggest Estate Planning Mistakes. However, if youd like to speak with Herb yourself, well, I’lljust have to make sure he is not in with a client (at $595/hour)that growls, purrs, barks, hisses, or sits perched on hisshoulder.Alas, each year it seems the Nass clientèle gets just a littlefurrier or more feathery.I look forward to hearing from you.Cordially,Josh C. Manheimerwww.101estatemistakes.comFREE PR: How To Get a Ton of FREE PR With These 12 Powerful Pitch LettersFor more free letter templates, visit www.jcmanheimer.com/free © 2010 J.C. Manheimer & Company, Ltd.
  14. 14. FREE PR: How To Get a Ton of FREE PR With These 12 Powerful Pitch LettersFor more free letter templates, visit www.jcmanheimer.com/free © 2010 J.C. Manheimer & Company, Ltd.
  15. 15. FREE PR: How To Get a Ton of FREE PR With These 12 Powerful Pitch LettersFor more free letter templates, visit www.jcmanheimer.com/free © 2010 J.C. Manheimer & Company, Ltd.
  16. 16. FREE PR: How To Get a Ton of FREE PR With These 12 Powerful Pitch LettersFor more free letter templates, visit www.jcmanheimer.com/free © 2010 J.C. Manheimer & Company, Ltd.
  17. 17. FREE PR: How To Get a Ton of FREE PR With These 12 Powerful Pitch LettersFor more free letter templates, visit www.jcmanheimer.com/free © 2010 J.C. Manheimer & Company, Ltd.
  18. 18. FREE PR: How To Get a Ton of FREE PR With These 12 Powerful Pitch LettersFor more free letter templates, visit www.jcmanheimer.com/free © 2010 J.C. Manheimer & Company, Ltd.
  19. 19. FREE PR: How To Get a Ton of FREE PR With These 12 Powerful Pitch LettersFor more free letter templates, visit www.jcmanheimer.com/free © 2010 J.C. Manheimer & Company, Ltd.
  20. 20. FREE PR: How To Get a Ton of FREE PR With These 12 Powerful Pitch LettersFor more free letter templates, visit www.jcmanheimer.com/free © 2010 J.C. Manheimer & Company, Ltd.
  21. 21. FREE PR: How To Get a Ton of FREE PR With These 12 Powerful Pitch LettersFor more free letter templates, visit www.jcmanheimer.com/free © 2010 J.C. Manheimer & Company, Ltd.
  22. 22. FREE PR: How To Get a Ton of FREE PR With These 12 Powerful Pitch LettersFor more free letter templates, visit www.jcmanheimer.com/free © 2010 J.C. Manheimer & Company, Ltd.
  23. 23. FREE PR: How To Get a Ton of FREE PR With These 12 Powerful Pitch LettersFor more free letter templates, visit www.jcmanheimer.com/free © 2010 J.C. Manheimer & Company, Ltd.
  24. 24. FREE PR: How To Get a Ton of FREE PR With These 12 Powerful Pitch LettersFor more free letter templates, visit www.jcmanheimer.com/free © 2010 J.C. Manheimer & Company, Ltd.
  25. 25. FREE PR: How To Get a Ton of FREE PR With These 12 Powerful Pitch LettersFor more free letter templates, visit www.jcmanheimer.com/free © 2010 J.C. Manheimer & Company, Ltd.
  26. 26. FREE PR: How To Get a Ton of FREE PR With These 12 Powerful Pitch LettersFor more free letter templates, visit www.jcmanheimer.com/free © 2010 J.C. Manheimer & Company, Ltd.
  27. 27. FREE PR: How To Get a Ton of FREE PR With These 12 Powerful Pitch LettersFor more free letter templates, visit www.jcmanheimer.com/free © 2010 J.C. Manheimer & Company, Ltd.
  28. 28. FREE PR: How To Get a Ton of FREE PR With These 12 Powerful Pitch LettersFor more free letter templates, visit www.jcmanheimer.com/free © 2010 J.C. Manheimer & Company, Ltd.
  29. 29. FREE PR: How To Get a Ton of FREE PR With These 12 Powerful Pitch LettersFor more free letter templates, visit www.jcmanheimer.com/free © 2010 J.C. Manheimer & Company, Ltd.
  30. 30. FREE PR: How To Get a Ton of FREE PR With These 12 Powerful Pitch LettersFor more free letter templates, visit www.jcmanheimer.com/free © 2010 J.C. Manheimer & Company, Ltd.
  31. 31. FREE PR: How To Get a Ton of FREE PR With These 12 Powerful Pitch LettersFor more free letter templates, visit www.jcmanheimer.com/free © 2010 J.C. Manheimer & Company, Ltd.
  32. 32. Clive BarnesDance Magazine333 Seventh Avenue, 11th FloorNew York, NY 10001Dear Mr. Barnes:I was stuffing the toes of my ballet slippers with a recent issue of Dance magazine when Istumbled across your article on “David Hallberg.” It struck me that with your shrewd eye for up-and-coming artists, you might like to know about … the dancing economist!It is an unlikely combination.A black leather bodice, sexy black fishnets, a red feather boa, and ... The Wall Street Journal!But there she is: stalking one of her colleagues dressed as a Madame from a smoky nightclub inArgentina while expounding on the World Bank and trade tariffs.I’m talking about Natalia Alonso, the brilliant, alluring dancer for Ballet Hispanico, who canexecute a series of jaw-dropping, long-legged extensions followed by a dissertation on the grossnational product of Mexico.How does she do it?At age 8, Natalia was hand-picked to study with Kaleria Fedicheva, the former principal dancerwith the Kirov. At 18, her restless mind drove her to major in economics at Wesleyan University.Upon graduation, unable to contain her passion for dance any longer, Natalia impressed theArtistic Director of Ballet Hispanico with her sensual, lyrical talent and her heart-stopping, sexappeal. The rest, as they say, is history.If you would like to know more about this astonishing Latina and how she manages to juggle herlife as one of our nation’s preeminent modern dancers with her knowledge of farm subsidies,please don’t hesitate to get in touch.But watch out! Natalia has a tendency to get out the whip and crack it when she wishes to makea point about China’s trade surplus.Cordially,Josh C. ManheimerJ.C.MANHEIMER&CO.
  33. 33. FREE PR: How To Get a Ton of FREE PR With These 12 Powerful Pitch LettersFor more free letter templates, visit www.jcmanheimer.com/free © 2010 J.C. Manheimer & Company, Ltd.
  34. 34. (c) J.C. Manheimer & Company, Ltd. All rights reserved.No part of this special report may be reproduced ortransmitted in any form or by any means, electronic ormechanical, including photocopying, recording, faxing,emailing, posting online or by any information storage andretrieval system, without written permission from J.C.Manheimer & Company, Ltd.Now you know where to find me:Josh Manheimer, PresidentJ.C. Manheimer & Company, Ltd.1067 Turnpike RoadNorwich, VT 05055(802) 526-2201jcmanheimer [at] gmail [dot] comDo you want to make contact?

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