Advanced Wa Beyond De Traditional Tools
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Advanced Wa Beyond De Traditional Tools - Presentation Transcript
- Advanced Web Analytics: beyond the traditional tools Jaume Clotet Director
- I WA
- WAA tools = DATA
- From data to Knowledge spreadsheets
- Start with your KPIs
- 1 Chart = 1 story
- From data to Knowledge listen to your visitors
- You need a hypotesis
- Segment target group
- Third time visitors non-converters
- First time visitors from search engines
- Questions need help
- ¿Do you have the intention not to buy never in this website?
- (option) keep comunication active
- From data to Knowledge benchmarking
- Conversions
- Aquisition
- Trafic activity
- What do we want to improve?
- 1# Free tools
- How data is collected?
- 2# Ask an Expert
- 3# Ask your customer
- Thanks! Jaume Clotet
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Web Analytics tools are very powerful and come with more
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