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The Future of Identification

by Global Head of Developer Evangelism at PayPal on Sep 13, 2013

  • 650 views

Keynote originally given at Web and PHP Conference 2013 http://webandphp.com/conference/TheFutureofIdentification%3APersonalizationThroughInteraction ...

Keynote originally given at Web and PHP Conference 2013 http://webandphp.com/conference/TheFutureofIdentification%3APersonalizationThroughInteraction

People are no longer satisfied with flat, single output websites that do nothing to personalize themselves to the needs and differences of each viewer. With the wealth of data and interaction mining techniques being employed in everything from online sites to brick and mortar stores, we are truly seeing a major industry shift towards automatic personalization.

The future of user identification and personalization will not be in the act of logging in, it will be in mining the interaction of users with those sites, creating personality graphs and tracking the emotional state of each person based on their actions. Through these techniques you can deliver customized content, recommendations, and a fully personalized user experience that changes right along with each person.

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