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Securing and Personalizing Commerce Using Identity Data Mining

by Global Head of Developer Evangelism at PayPal on Mar 25, 2013

  • 576 views

As we are witnessing our society becoming increasingly more reliant on mobile technology, so are we seeing the mobilization of money. In this new realm of commerce, online identity is becoming ...

As we are witnessing our society becoming increasingly more reliant on mobile technology, so are we seeing the mobilization of money. In this new realm of commerce, online identity is becoming significantly more important.

As a payment is processed, it becomes incredibly important to not only understand who a person is, but also to understand what their broader interests and preferences are so that personalized experiences, suggesting new content and merchandise, may be delivered on an individual level.

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Securing and Personalizing Commerce Using Identity Data Mining Securing and Personalizing Commerce Using Identity Data Mining Presentation Transcript