Reinvigorating Stagnant Innovation Through Your Developer Network
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Reinvigorating Stagnant Innovation Through Your Developer Network

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Innovation is a constant struggle for any organization, but what do you do once you have been deemed irrelevant and innovation stagnant? ...

Innovation is a constant struggle for any organization, but what do you do once you have been deemed irrelevant and innovation stagnant?

The hardest part in changing external opinions is in giving up control over your development path, allowing your community to guide your future. It all starts with asking them, “What do you want us to do?”.

This session will explore how to build a developer network community to reinvigorate your company innovation, taken from building two highly successful company developer networks. We’ll look at how to track success metrics, begin engagement, and change towards an innovative development model.

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  • Why you become stagnant in the first place
  • No developer network died with small budgets
  • The group makeup – 2 evangelists,1 marketing person, 1 events
  • Startups provide innovation And trends
  • Thought leadership – Conferences, hackathons, meetups
  • It’s kind of funny how internal folks look very little outwards

Reinvigorating Stagnant Innovation Through Your Developer Network Reinvigorating Stagnant Innovation Through Your Developer Network Presentation Transcript

  • Reinvigorating Stagnant Innovation Through Your Developer Network Jonathan LeBlanc Head of Developer Evangelism (North America) PayPal | Developer Twitter: @jcleblanc
  • My Track Record: 1-1-1
  • A Thousand Tiny Cuts
  • The Small Budget Conundrum
  • Developers != Proft
  • Long Tail Developers
  • No Exec Buy In
  • Building Innovation
  • 1 Event Manager 1 Marketing Manager 2 Evangelists
  • Making the Old New Again
  • Startups as an Innovation Source
  • Contacts and Categories Categories to Trends Trends to Innovation
  • Thought Leadership
  • Keeping Your Group Alive
  • You’re a Cost Center
  • Metrics
  • audience contactable events meetups hacks incubators startups followers online views
  • Internal Evangelism
  • Bringing Value Back
  • Thank You! http://slideshare.net/jcleblanc Jonathan LeBlanc (@jcleblanc) Head of Developer Evangelism (North America) PayPal | Developer Twitter: @jcleblanc