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Reinvigorating Stagnant Innovation
Through Your Developer Network
Jonathan LeBlanc
Head of Developer Evangelism (North Ame...
My Track Record: 1-1-1
A Thousand Tiny Cuts
The Small Budget Conundrum
Developers != Proft
Long Tail Developers
No Exec Buy In
Building Innovation
1 Event Manager
1 Marketing Manager
2 Evangelists
Making the Old New Again
Startups as an Innovation Source
Contacts and Categories
Categories to Trends
Trends to Innovation
Thought Leadership
Keeping Your Group Alive
You’re a Cost Center
Metrics
audience
contactable
events
meetups
hacks
incubators
startups
followers
online views
Internal Evangelism
Bringing Value Back
Thank You!
http://slideshare.net/jcleblanc
Jonathan LeBlanc (@jcleblanc)
Head of Developer Evangelism (North America)
PayP...
Reinvigorating Stagnant Innovation Through Your Developer Network
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Reinvigorating Stagnant Innovation Through Your Developer Network

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Innovation is a constant struggle for any organization, but what do you do once you have been deemed irrelevant and innovation stagnant?

The hardest part in changing external opinions is in giving up control over your development path, allowing your community to guide your future. It all starts with asking them, “What do you want us to do?”.

This session will explore how to build a developer network community to reinvigorate your company innovation, taken from building two highly successful company developer networks. We’ll look at how to track success metrics, begin engagement, and change towards an innovative development model.

Published in: Technology, Spiritual
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  • Why you become stagnant in the first place
  • No developer network died with small budgets
  • The group makeup – 2 evangelists,1 marketing person, 1 events
  • Startups provide innovation And trends
  • Thought leadership – Conferences, hackathons, meetups
  • It’s kind of funny how internal folks look very little outwards
  • Transcript of "Reinvigorating Stagnant Innovation Through Your Developer Network"

    1. 1. Reinvigorating Stagnant Innovation Through Your Developer Network Jonathan LeBlanc Head of Developer Evangelism (North America) PayPal | Developer Twitter: @jcleblanc
    2. 2. My Track Record: 1-1-1
    3. 3. A Thousand Tiny Cuts
    4. 4. The Small Budget Conundrum
    5. 5. Developers != Proft
    6. 6. Long Tail Developers
    7. 7. No Exec Buy In
    8. 8. Building Innovation
    9. 9. 1 Event Manager 1 Marketing Manager 2 Evangelists
    10. 10. Making the Old New Again
    11. 11. Startups as an Innovation Source
    12. 12. Contacts and Categories Categories to Trends Trends to Innovation
    13. 13. Thought Leadership
    14. 14. Keeping Your Group Alive
    15. 15. You’re a Cost Center
    16. 16. Metrics
    17. 17. audience contactable events meetups hacks incubators startups followers online views
    18. 18. Internal Evangelism
    19. 19. Bringing Value Back
    20. 20. Thank You! http://slideshare.net/jcleblanc Jonathan LeBlanc (@jcleblanc) Head of Developer Evangelism (North America) PayPal | Developer Twitter: @jcleblanc
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